Speaker profile last updated by AAE Talent Team on 09/03/2024.
Selling ideas to a skeptical public is one of the major challenges companies face today. Based on more than a decade’s worth of research into how consumers and the public respond emotionally to communication, Michael Maslansky explores what it means to communicate in this post-trust environment. He shares insight into new words, new phrases, and new communication techniques to use in your organization, whether in times of crisis, in advertising and public relations campaigns, or with investors. Each presentation offers highly usable takeaway and ideas, including principles to make your message believable, rules of engagement for overcoming difference, and phrases to ban from your vocabulary.
In this extremely powerful presentation, Michael Maslansky conducts a live, instant response dial session, with 25 research participants, which provides a unique and dynamic view into the minds of your most important target audiences. During this session, Michael moderates a live focus group and tests messages tailored to the event. Using hand-held dials, participants will react in real time with their second-by-second reactions projected on large screens for conference attendees to follow. The audience is then able to ask questions of the research participants. Because these sessions allow your attendees to get new insights directly from their target audience, it has the ability to bridge perception gaps and change minds and behaviors in the way few other presentations do.
Want to show your attendees what their customers really think? Want to make your event truly interactive?
In this extremely powerful presentation, Michael conducts a live, Instant Response dial session, with 25 research participants, which provides a unique and dynamic view into the minds of your most important target audiences. The goal is to provide address important issues or challenges for your attendees and help them understand and overcome communication challenges between them and their customers, voters or the general public.
Michael has run these highly customized sessions at industry events (to highlight the publics reactions to important political and legislative issues), sales conferences (to train financial advisors on how to better attract and keep clients) and management training conferences (to show a company the challenges it faces in shifting public opinion). In every case, the audience has delivered exceptional reviews.
During this session, Michael moderates a live focus group and tests messages tailored to the event. Using hand-held dials, participants will react in real time with their second-by-second reactions projected on large screens for conference attendees to follow. The audience is then able to ask questions of the research participants.
Because these sessions allow your attendees to get new insights directly from their target audience, it has the ability to change minds and behaviors in the way few other presentations do.
Trust is dead. Now what? In a world that too much spin has created, how do communicators overcome the skepticism and mistrust to get their message heard? More and more organizations are finding that even when they have a good story to tell, no one wants to listen. Or worse, they listen and refuse to believe what they hear.
Michael Maslansky helps communicators understand the challenges of effectively communicating their message to skeptical audiences. Based on a decades worth of research studying real-world examples of how people interpret and respond to messages, Michael presents a series of approaches that help use language to rebuild trust with any audience.
Using timely and entertaining stories, Michael will teach you the four principles of credible communication (be personal, be plainspoken, be positive, and be plausible), seven anti-trust laws, and the dirty dozen of the worst words and phrases to use in English including guarantee, free, implement and it is. Youll also learn a New Word Order for structuring your messages in a completely new way.
Michael Maslansky is a keynote speaker and industry expert who speaks on a wide range of topics such as The Language of Trust., Live Instant Response Dial Session., BRIDGING YOUR PERCEPTION GAP: A Live Research Experience and THE LANGUAGE OF TRUST: Selling Ideas in a World of Skeptics. The estimated speaking fee range to book Michael Maslansky for your event is $10,000 - $20,000. Michael Maslansky generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Don Peppers, Libby Gill, Daniel Burrus, Aaron Dignan and Seth Mattison. Contact All American Speakers for ratings, reviews, videos and information on scheduling Michael Maslansky for an upcoming live or virtual event.
This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.