Speaker profile last updated by AAE Talent Team on 03/09/2024.
In this session, Allison Cerra not only examines how Millennials, as a generation, are most influenced by the technology surrounding them but also points out key differences that Millennials of various life stages (college students vs. young professionals, for instance) experience when shaping their own identities. Given that most educators are not digital natives themselves, this presentation explains why certain behavioral patterns among Millennials are commonplace and demonstrates how swiftly technology is changing the landscape.
This session is designed for educators and explains why technology is a major cultural cornerstone among Millennials and how this generation is poised to change tomorrow's workforce.
The consumerization of IT in the enterprise represents one of the most fundamental shifts in how businesses procure and apply technology since the advent of PCs in the 1980s. In this talk, Allison Cerra will discuss the results of research directed at more than 5,000 respondents across every walk of life in US and Chinese enterprises • including frontline knowledge workers and HR, IT, and business decision makers • to reveal the opportunities and risks when technology collides with culture. She will also frame how the expectations of tomorrow's knowledge worker will further alter the complexion of the enterprise and technology's role within it, based on research directed at several hundred elite upcoming graduates from the top universities in the United States and China. In particular, this research addresses the following questions:
How are the trends of mobility, cloud, big data, and collaboration changing the behavior and purchasing habits of the enterprise? What are the opportunities and challenges for enterprises and those that serve them? How are company culture and the role of various functions (including IT, HR, finance, and marketing) being affected by the changing appetites and work patterns of employees? What are the implications to enterprises attempting to attract and retain the skills necessary to compete in a hypercompetitive global marketplace? Identity Shift: How Technology Changes Who We Are, What We Do & Whom We Trust
The thousands of mouse clicks, channel changes, and location updates consumers make each day form a constellation of preferences and tendencies that enable companies to serve up more personalized, relevant, and meaningful goods and services. However, headlines are littered with stories of companies failing to successfully use this type of data for targeting purposes. Based on Alcatel-Lucent's extensive research study covering more than 5,000 US consumers (from teenagers to mid-lifers), Allison Cerra will reveal how consumers view this provocative topic and how companies can successfully navigate relatively uncharted waters to use consumer identity effectively and responsibly.
This session is designed for marketers and strategists interested in understanding how technology is increasingly influencing who consumers are becoming, as well as for employers looking for a deeper understanding of how tomorrow's workforce is poised to change. While the most engaged audiences will be those that offer technology services to consumers, the content also resonates among practitioners of social sciences • from marketers to HR leaders • seeking to learn the nuances of identity and the underlying psychological forces that influence buyers, influencers, and employees.
Allison Cerra is a keynote speaker and industry expert who speaks on a wide range of topics such as The Shift: Where Education Meets Technology in the Networked-Community Age and Transforming Business: Big Data, Mobility & Globalization. The estimated speaking fee range to book Allison Cerra for your event is $10,000 - $20,000. Allison Cerra generally travels from Plano, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Ellie Mirman, Rachel Wilson, Dara Treseder, Sarah Franklin and Shira Rubinoff. Contact All American Speakers for ratings, reviews, videos and information on scheduling Allison Cerra for an upcoming live or virtual event.
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