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Bernice McCarthy

Created an instructional system

Bernice McCarthy
Travels From Travels From:
North Barrington, IL, USA
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Education
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Bernice McCarthy Biography

After extensive teaching experience in all grade levels, including special education, and her doctoral studies at Northwestern University, Dr. Bernice McCarthy developed an instructional model to connect all types of learners. She was convinced that the diversity of learners called for an all encompassing learning cycle. Bernice McCarthy drew on the research of Jung, Paiget, Vygotsky, Dewey, Lewin and Kolb to create an instructional system that would progress through the complete learning cycle using strategies that would appeal to all learners. This innovative approach, the 4MAT System, was the basis for the founding of her company, About Learning, Inc. in 1979.

The 4MAT System began in education and quickly spread into corporate and government as the value of this model became more widely recognized. It applies to two levels within these organizations, teaching and training and administration and leadership.

Bernice McCarthy encourages organizations to use multiple methods of problem solving and communication to help tap into the full potential of an individual. Instructional design, team processing, leadership skills, communication, conflict resolution, decision making, problem solving, and creativity are all encompassed in the 4MAT Model.

Bernice McCarthy is a prolific author and presenter and has conducted workshops and keynote sessions on effective learning at organizations worldwide including school districts across the U.S. and Canada as well as in higher education and government.

Dr. Bernice McCarthy conducts online training courses in partnership with About Learning's Corporate Division, most recently for the Center for Creative Leadership in Greensboro, North Carolina.

Bernice McCarthy is a nationally known author on instructional design. She has written seven books including:

  • The 4MAT System (1987)
  • About Learning (1996)
  • 4MAT in Action (2000)
  • About Teaching (2000)
  • The About Teaching Companion (2003)
  • Hold on You Lost Me: Using Learning cycles to Create Training that Sticks (2007).

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Speaker profile last updated by AAE Talent Team on 01/15/2024.

Bernice McCarthy Books

  • Teaching Around the 4MAT® Cycle: Designing Instruction for Diverse Learners with Diverse Learning Styles
    Teaching Around the 4MAT® Cycle: Designing Instruction for Diverse Learners with Diverse Learning Styles
  • About Teaching: 4MAT in the Classroom
    About Teaching: 4MAT in the Classroom
  • About Learning
    About Learning
  • 4Mat System: Teaching to Learning Styles With Right-Left Mode Techniques
    4Mat System: Teaching to Learning Styles With Right-Left Mode Techniques

FAQs on booking Bernice McCarthy

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  • What are the speaker fees for Bernice McCarthy

    Speaking fees for Bernice McCarthy, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Bernice McCarthy are for live events and for virtual events. For the most current speaking fee to hire Bernice McCarthy, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Bernice McCarthy speak about?

    Bernice McCarthy is a keynote speaker and industry expert whose speaking topics include Education.

  • Where does Bernice McCarthy travel from?

    Bernice McCarthy generally travels from North Barrington, IL, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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    AAE Speakers Bureau has successfully booked keynote speakers like Bernice McCarthy for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Bernice McCarthy for your next private or corporate function.

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Bernice McCarthy is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Bernice McCarthy for your event is available upon request. Bernice McCarthy generally travels from North Barrington, IL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Cynthia Germanotta, Ali Carr-Chellman, Dr. Brad Johnson, Carol A. Tomlinson and Ruth Herman Wells, M.S.. Contact All American Speakers for ratings, reviews, videos and information on scheduling Bernice McCarthy for an upcoming live or virtual event.

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