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Brian France

Chairman of the Board and Chief Executive Officer of NASCAR

Brian France
Travels From Travels From:
Florida, USA
Speaking Fee Speaking Fee:
Live Event: $50,000 - $100,000
Virtual Event: Please Contact
More Fee Info
Categories Categories:
Categories Categories:
Business, Business Leadership, Innovation, Leadership, Marketing, Sales, Sports
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Brian France Biography

Strict, resourceful, ambitious and superbly experienced, France brings fresh ideas to this mature and very popular sport.

France has had a diverse career at NASCAR, acting as a racetrack manager to help develop and manage the company's weekly and touring series divisions and launching the NASCAR Craftsman Truck Series in 1995. He was also a key figure in getting NASCAR's new research and development facility off the ground.

Since taking over the marketing of NASCAR, France has tripled the marketing, sales, licensing, and public relations staff and has been at the forefront of dramatic sponsorship involvement, attracting companies such as McDonalds and Kellogg. Additionally, France brought the sanctioning body's licensing efforts in-house and has led NASCAR's charge in many non-traditional projects, such as the NASCAR Cafe, NASCAR Thunder retail stores, All-American Sports Parks/NASCAR Speedparks, and NASCAR's involvement in the automotive aftermarket. Moreover, he has been actively involved in network television deals and the opening of NASCAR offices in Charlotte, New York and Los Angeles and was a key proponent of the new Research and Development Center, a facility dedicated to improving the safety and operational efficiency of the sport. He also is founder and former chairman of NASCAR's Diversity Council, an organization comprised of motorsports executives focused on encouraging greater diversity within the industry.

France has been at the forefront of NASCAR's dramatic sponsorship growth, including the recent groundbreaking announcement of Nextel Communications as the new sponsor of the NASCAR NEXTEL Cup Series beginning in 2004. He has also led a host of marketing initiatives including internalizing the sanctioning body's licensing efforts and developing NASCAR's consolidated television plans that culminated with NASCAR NEXTEL Cup Series and NASCAR Busch Series events being broadcast on FOX Sports, FX, NBC Sports and TNT. France was actively involved in the October 2000 announcement of NASCAR joining forces with Turner Sports to produce NASCAR.com.

Over the years, France received numerous honors for his outstanding work. Sports Business Daily has named him the Sports Industrialist of the year and Sales Marketing Executives International (SMEI) has honored him as the SMEI Marketing Statesman of the year. Additionally, Advertising Age magazine ranked him among nation's top 100 marketers.

Due to France's ambition and vast amount of knowledge in sports and NASCAR in particular, his presentation and speaking styles reflect strength and tremendous expertise, which is highly valued in today's industry.

France resides in Daytona Beach.

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Speaker profile last updated by AAE Talent Team on 04/08/2024.

Brian France Speaking Topics

  • Marketing, Sales, NASCAR

Brian France Videos

  • Interview with Brian France at Daytona July 2012
    Interview with Brian France at Daytona July 2012
  • Sound Off: Brian France - YouTube
    Sound Off: Brian France - YouTube
See All Videos »

FAQs on booking Brian France

  • How do I book Brian France to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Brian France for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Brian France, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Brian France or any other speaker of your choice.

  • What are the speaker fees for Brian France

    Speaking fees for Brian France, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Brian France are for live events and for virtual events. For the most current speaking fee to hire Brian France, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Brian France speak about?

    Brian France is a keynote speaker and industry expert whose speaking topics include Business, Business Leadership, Innovation, Leadership, Marketing, Sales, Sports.

  • Where does Brian France travel from?

    Brian France generally travels from Florida, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Brian France’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Brian France for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Brian France for your next private or corporate function.

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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Brian France or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

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Brian France is a keynote speaker and industry expert who speaks on a wide range of topics such as Marketing, Sales, NASCAR. The estimated speaking fee range to book Brian France for your event is $50,000 - $100,000. Brian France generally travels from FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Don Garber, Alex Banayan, Robert Kriegel, John Cassis and Arthur Blank. Contact All American Speakers for ratings, reviews, videos and information on scheduling Brian France for an upcoming live or virtual event.

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