Marcus Collins

Award-Winning Marketer, Cultural Translator & Bestselling Author of "For the Culture"

Travels From Travels From:
Ann Arbor, MI, USA
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Marcus Collins Biography

Dr. Marcus Collins is an award-winning marketing speaker and cultural translator who bridges the gap between academia and industry practice. As a Clinical Assistant Professor of Marketing at the Ross School of Business, University of Michigan, and a former Head of Strategy at Wieden+Kennedy, New York, Collins has been instrumental in shaping brand strategies for major corporations. He is recognized for his expertise in cultural contagion and consumer behavior, which is underscored by his membership in the 2023 Thinkers50 Radar Class. Collins has also been honored with Advertising Age's 40 Under 40 award, Crain's Business' 40 Under 40 award, and an induction into the American Advertising Federation's Advertising Hall of Achievement. His notable jury role at the 2022 Cannes Lions International Festival of Creativity further highlights his influence in the field.

Before his tenure at Wieden+Kennedy, Collins was the Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Steve Stoute’s agency, Translation. His career began in a startup focused on music and technology, eventually leading digital strategy for Beyoncé and contributing to iTunes + Nike sport music initiatives at Apple. Collins' profound understanding of cultural influence powers his approach to marketing, making him a pivotal figure in crafting campaigns that resonate deeply with audiences. His best-selling book, "For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be," explores the significant impact of culture on consumer behavior and offers practical insights for leveraging cultural dynamics in marketing and social movements.

Collins holds a doctorate in marketing from Temple University, focusing on cultural contagion and meaning-making. He also received an MBA with an emphasis on strategic brand marketing from the University of Michigan, complementing his undergraduate degree in Material Science Engineering from the same institution. Beyond his professional achievements, Collins is a regular contributor to Forbes, where he discusses the intersection of culture and business strategy. A proud native of Detroit, he is also a committed family man, dedicated to his wife and their children, Georgia and Ivy.

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Speaker profile last updated by AAE Talent Team on 03/05/2024.

Marcus Collins Videos

  • The Power Behind What We Buy, What We Do, and Who We Want to Be
    Award-winning marketer and cultural translator, Marcus Collins, joins us to discuss the evolution of brand and his book "For the Culture: The Power...
  • Dr. Marcus Collins Talks Branding As A Case Study With RISING Artists
    Brand and culture expert, professor and best-selling author Dr. Marcus Collins stopped by the TIDAL RISING Artist Summit to drop some gems on the...
  • For the Culture: Exploring Unwritten Rules Which ...
    Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. His strategies and...

Marcus Collins Books

  • For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
    For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be

FAQs on booking Marcus Collins

  • How do I book Marcus Collins to speak at my event?

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  • What topics does Marcus Collins speak about?

    Marcus Collins is a keynote speaker and industry expert whose speaking topics include Business, Business Growth, Consulting, Creativity, Marketing, Sales, Social Media.
  • Where does Marcus Collins travel from?

    Marcus Collins generally travels from Ann Arbor, MI, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Marcus Collins is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Marcus Collins for your event is $20,000 - $30,000. Marcus Collins generally travels from Ann Arbor, MI, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dan Gingiss, Afdhel Aziz, Don Peppers, Erik Qualman and Omar Johnson. Contact All American Speakers for ratings, reviews, videos and information on scheduling Marcus Collins for an upcoming live or virtual event.

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