Speaker profile last updated by AAE Talent Team on 05/06/2024.
For most of America’s history, we functioned as a manufacturing economy; now, we’re a service economy—more than three-quarters of our GDP comes from service. So, whether you’re in retail, finance, education, healthcare, computer services, communications, you are in the business of serving other people. Making good products is no longer enough, serving efficiently is no longer enough – now, it’s how you make the people you work with and those you serve feel that matters most of all. In this talk, Will will share why he believes our world is on the precipice of becoming a hospitality economy, and how every business can choose to be in the business of hospitality, by transforming ordinary transactions into extraordinary experiences.
Will Guidara took Eleven Madison Park from a middling Brasserie to the best restaurant in the world when he realized something revolutionary – in a restaurant, the food, the service, and the design are simply ingredients in the recipe of human connection. When Will encouraged his team to be present with their guests, take what they do seriously without taking themselves too seriously, and employ a “one size fits one” strategy, magic happened. In this talk, Will shares why these lessons took EMP to #1, and how an unreasonable approach to the pursuit of human connection can help you win – and give people an experience they’ll remember forever.
Will Guidara is a keynote speaker and industry expert who speaks on a wide range of topics such as How To Build A Brand Centered On Unreasonable Hospitality and Unreasonable Hospitality: How Giving People More Than They Expect Can Get You To #1. The estimated speaking fee range to book Will Guidara for your event is $50,000 - $100,000. Will Guidara generally travels from Nashville, TN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Daymond John, Jesse Itzler, Danny Meyer, Cassandra Worthy and John "GUCCI" Foley. Contact All American Speakers for ratings, reviews, videos and information on scheduling Will Guidara for an upcoming live or virtual event.
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