Hayagreeva "Huggy" Rao

Management Professor, Organizational Change Expert, Published Author

Travels From Travels From:
Stanford, CA, USA
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Hayagreeva "Huggy" Rao Biography

Professor Huggy Rao has extensively contributed to the fields of management and sociology, primarily focusing on the social and cultural drivers of organizational change. His research delves into three key aspects of organizational change: the creation of new social structures, the transformation of existing social structures, and the dissolution of old social structures. His notable work includes exploring the impact of social movements on organizational change across various professional and organizational fields.

Rao's scholarly articles have been featured in prominent journals such as the Administrative Science Quarterly, American Journal of Sociology, American Sociological Review, Academy of Management Journal, Organization Science, and Strategic Management Journal. He is the author of "Market Rebels: How Activists Make or Break Radical Innovation," published by Princeton University Press in 2009.

In addition to his research pursuits, Rao plays a significant role in academic publishing. He serves as the Editor of Administrative Science Quarterly and has been an active member of the editorial boards for the American Journal of Sociology, Organization Science, and Academy of Management Review. His contributions to the field have been recognized by the National Science Foundation's Organizational Innovation and Change Panel where he has served as a member.

Rao holds prestigious fellowships with several esteemed institutions. He is a Fellow of the Center for Advanced Study in Behavioral Science, the Sociological Research Association, and the Academy of Management at Stanford University. His academic and professional achievements make him a respected figure in the study and implementation of organizational change.

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Speaker profile last updated by AAE Talent Team on 05/09/2024.

Hayagreeva "Huggy" Rao Speaking Topics

  • Leaders as Friction Fixers

    Friction is like cholesterol: just as bad cholesterol destroys arteries, bad friction weakens initiative and collaboration. Just as good cholesterol cleans arteries, good friction can be a source of commitment building and also a speed break in decision making. We discuss how leaders ought to be trustees of time, and think of their organization as a product that is malleable and flexible. We discuss how bad friction can be eliminated, and good friction be harnessed so that the right things become easier to do, the wrong things hard, and no one is driven crazy. Learn how to:

    • Use Friction Forensics
    • Ramps to bad friction
    • A suite of subtraction tools
    • Adding good friction to improve decision making and commitment
    • Above all, be a trustee of your employee’s time.

  • Scaling up Excellence

    Scaling-Up Excellence tackles a challenge that confronts every leader and organization – spreading constructive beliefs and behavior from the few to the many, and making sure that people do the right thing even nobody is looking at them or monitoring them. The two challenges of scaling excellence are getting people to do MORE and getting them do it BETTER. Put another way, the essence of leading change is to scale excellence. Scaling is a skill necessary for leaders of small startups, or teams, or departments, and large organizations. The key choices that leaders face and principles that help organizations to scale-up without screwing-up are strikingly consistent — whether the task is to grow a Silicon Valley start-up like Pulse from 4 to 20 people, double the number of lawyers at Google, spread best practices for selling beer from the best U.S. Budweiser distributors to the rest, open a new KIPP charter school in Washington DC, grow the Joie de Vivre Hotel chain, open a See’s Candy store in Texas, reduce drug treatment errors in San Francisco area hospitals, or open Home Depot stores in China. Learn how to:

    • Build a mindset of accountability by designing hot causes and cool solutions.
    • Be a Catholic who replicates or innovations or a Buddhist who creates variety.
    • Descale bad behaviors.
    • Connect and cascade excellence

  • Leading Successful Organizational Change

    Leading change does not mean ‘rolling out’ an initiative. Instead, it hinges on creating the conditions under which people can choose a more curious and generous version of themselves, such that executives have a playbook for a 100 day plan. Learn how to

    • Diagnose change blindness
    • How to persuade and per
    • Use network analysis to diagnose sources of resistance
    • Energize new behavior
    • Staff a Change team
    • Sequence change into a 100 day plan

  • Connect the Customer Experience to the Talent Experience: Live the mindset

    Too often, the customer experience and talent experience are disconnected: so if one promises speed, bureaucratic processes slow you down. Linking the customer experience to the employee experience means that one lives a customer centric mindset. Learn how to:

    • Diagnose your mindset, and your caring, sharing and daring muscles.
    • Implant the mindset through people processes such as finding people, aligning them, rapid feed forward, teaming, hacking, engaging and reinventing.
    • Conduct a competitive analysis of mindset

Hayagreeva "Huggy" Rao Videos

  • What Makes People & Organizations Resilient? | Huggy Rao
    Today we are looking through the lenses of sociology and psychology to answer two questions: 1. How can organizational culture act as a shock...
  • Huggy Rao | Setting Expectations for New Employees and Building Skills Sets
    Professor Huggy Rao, Lecturer Rob Siegel, MBA ’94, and Michelle Cline, MBA ’98, touch upon setting performance expectations for millennials and...
  • Hayagreeva Rao Keynote Talk: Scaling Up Excellence - YouTube

Hayagreeva "Huggy" Rao Books

  • HBR's 10 Must Reads 2025
    HBR's 10 Must Reads 2025
  • Scaling Up Excellence: Getting to More Without Settling For Less
    Scaling Up Excellence: Getting to More Without Settling For Less
  • The Friction Project: How Smart Leaders Make the Right Things Easier and the Wrong Things Harder
    The Friction Project: How Smart Leaders Make the Right Things Easier and the Wrong Things Harder

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  • What topics does Hayagreeva "Huggy" Rao speak about?

    Hayagreeva "Huggy" Rao is a keynote speaker and industry expert whose speaking topics include Authors, Business, Business Leadership, Change Management, Ethics & Integrity, Human Resources, Leadership, Personal Growth, Professors, Strategic Leadership, Virtual.
  • Where does Hayagreeva "Huggy" Rao travel from?

    Hayagreeva "Huggy" Rao generally travels from Stanford, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Hayagreeva "Huggy" Rao is a keynote speaker and industry expert who speaks on a wide range of topics such as Leaders as Friction Fixers, Scaling up Excellence, Leading Successful Organizational Change and Connect the Customer Experience to the Talent Experience: Live the mindset. The estimated speaking fee range to book Hayagreeva "Huggy" Rao for your event is $30,000 - $50,000. Hayagreeva "Huggy" Rao generally travels from Stanford, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dr. Jackie Freiberg, Ori Brafman, Thomas DeLong, Cheryl Cran and Dave Logan, PhD. Contact All American Speakers for ratings, reviews, videos and information on scheduling Hayagreeva "Huggy" Rao for an upcoming live or virtual event.

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