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Costas Markides

Professor of Strategic Management, Strategic Innovation Expert, Author

Costas Markides
Travels From Travels From:
UK
Speaking Fee Speaking Fee:
Live Event: $20,000 - $30,000
Virtual Event: $10,000 - $20,000
More Fee Info
Categories Categories:
Categories Categories:
Authors, Business, Business Growth, Business Leadership, Consulting, Corporate Culture, Human Resources, Innovation, Leadership, Marketing, Professors, Strategic Leadership, World Affairs
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Costas Markides Biography

Leading business and strategy speaker Costas Markides is Professor of Strategic and International Management at the London Business School (University of London), where he also holds the Robert P. Bauman Chair of Strategic Leadership. His academic work focuses extensively on strategic innovation, business-model innovation, diversification, and international acquisitions.

Along with Paul Geroski, Markides is the co-author of the groundbreaking "Fast Second: How Smart Companies Bypass Radical Innovation to Enter & Dominate New Markets," which uses the metaphor of a landscape to describe the business world. The book was shortlisted for the Financial Times-Goldman Sachs Management Book of the Year in 2005 and examines how big, established companies can create radical new markets by acting as "colonists" or "consolidators." Drawing on examples of successful "fast-second" firms such as Microsoft, Amazon, Canon, JVC, Heinz, and others, Markides explains how new markets have the potential to be successful and provides insight on when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonist or consolidator.

Markides was named to the "Thinkers 50," a ranking of the 50 most influential living management thinkers in the world. His "All the Right Moves: A Guide to Crafting Breakthrough Strategy" was shortlisted for the Igor Ansoff Strategic Management Award 2000 and delves into why successful business strategies should focus on identifying the right customers, products, and efficient operational methods. His research and presentations cover a wide range of topics, such as institutionalizing innovation within organizations, the implications of the digital revolution on business, and strategic responses to disruption. His latest book, "Game-Changing Strategies: How to Create new Market Space in Established Industries by Breaking the Rules," further explores these themes.

A native of Cyprus, Costas Markides received his BA and MA in economics from Boston University and his MBA and DBA from the Harvard Business School. He has been a Fellow of the World Economic Forum in Davos, Switzerland, from 1999 to 2003 and has served on the Editorial Boards of several academic journals, including the Strategic Management Journal and the Academy of Management Journal. Currently, he is working on a new book titled "Great oaks from little acorns grow: How ordinary people bring about social change," continuing his exploration of how innovation and strategic thinking drive organizational and societal transformations.

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Speaker profile last updated by AAE Talent Team on 04/15/2024.

Costas Markides Speaking Topics

  • International Competitiveness

  • Exceeding Clients' Expectations

  • Using Innovation & Creativity to Achieve Strategic Breakthroughs

  • Managing Diversified Businesses

  • Fast Second: Bypassing Radical Innovation to Enter & Dominate New Markets

  • From Strategy Formulation to Strategy Execution: Why Clever People Make Silly Mistakes

    Most managers spend the majority of their time developing a strategy for their organization. Unfortunately, even the best of strategies will fail unless they are implemented properly. And it is exactly at the implementation stage that bad things start happening! People dont execute what you already agreed upon; others start doing things that will get you in trouble; yet others pretend to support what you want to achieve but actually undermine you behind the scenes. Why do such things happen and how can you prevent them (or overcome them)?

    In this session, we will explore why bad things happen to good people during the execution stage of strategy. The session will conclude with a list of personal strategies that individuals could use to either prevent or overcome these traps of execution.

FAQs on booking Costas Markides

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  • What are the speaker fees for Costas Markides

    Speaking fees for Costas Markides, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Costas Markides are for live events and for virtual events. For the most current speaking fee to hire Costas Markides, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Costas Markides speak about?

    Costas Markides is a keynote speaker and industry expert whose speaking topics include Authors, Business, Business Growth, Business Leadership, Consulting, Corporate Culture, Human Resources, Innovation, Leadership, Marketing, Professors, Strategic Leadership, World Affairs.

  • Where does Costas Markides travel from?

    Costas Markides generally travels from UK, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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    AAE Speakers Bureau has successfully booked keynote speakers like Costas Markides for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Costas Markides for your next private or corporate function.

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Costas Markides is a keynote speaker and industry expert who speaks on a wide range of topics such as International Competitiveness, Exceeding Clients' Expectations, Using Innovation & Creativity to Achieve Strategic Breakthroughs, Managing Diversified Businesses, Fast Second: Bypassing Radical Innovation to Enter & Dominate New Markets and From Strategy Formulation to Strategy Execution: Why Clever People Make Silly Mistakes. The estimated speaking fee range to book Costas Markides for your event is $20,000 - $30,000. Costas Markides generally travels from UK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Anil Gupta, Joseph Stiglitz, Richard Florida, Ian Goldin and Xavier Sala-i-Martin. Contact All American Speakers for ratings, reviews, videos and information on scheduling Costas Markides for an upcoming live or virtual event.

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