Jeff Fromm

Gen Z & Millennial Marketing Expert, Consumer Trends Consultant, Forbes Contributor

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Kansas City, MO, USA
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Jeff Fromm Biography

Jeff Fromm is a subject matter expert and professional speaker on consumer trends, marketing, and innovation, with a focus on generational marketing, particularly targeting Millennials and Gen Z. He has delivered over 500 keynote presentations globally, addressing diverse audiences across various industries.

He is a contributing writer for Forbes and has authored four books: "Marketing to Millennials," "Millennials with Kids," "Marketing to Gen Z," and "The Purpose Advantage." Fromm regularly integrates insights on youth culture and purpose-driven innovation into his discussions, emphasizing the impact of brand purpose on consumer loyalty and business profitability.

Jeff is the president of FutureCast, a consumer trends consultancy that is a division of the ad agency Barkley. His work goes beyond discussing trends; it involves applying these insights to formulate marketing and innovation best practices. His presentations are enriched with humorous stories, provocative new strategy paradigms, and are supported by rigorous research and documented client profit growth.

With more than 25 years of brand marketing consulting experience, Fromm also serves on the Board of Directors at Three Dog Bakery and Tickets for Less. His educational background includes graduating from The Wharton School of the University of Pennsylvania and attending The London School of Economics.

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Speaker profile last updated by AAE Talent Team on 04/10/2024.

Jeff Fromm Speaking Topics

  • Driving Profits with Gen X & Baby Boomers Through Trends Started by Millennials & Gen Z

    Jeff examines and dissects how the youth culture of today is directly influencing the attitudes and purchasing decisions of older generations.

    Today’s consumers have new expectations. They are hyper• connected, content-consuming and more likely to bypass traditional forms of marketing and listen to their peers. Do you know how to find your next profit opportunity?

    Attendees will take home new tools to identify and then capitalize on profit driving trends with tangible examples and “how to” ideas shared.

  • Establish the Workforce and Culture You Deserve!

    Your external brand is only as strong as your internal culture. 83% of managers are Millennials, and this cohort already accounts for the largest generation of employees, surpassing both Boomers and Gen X.

    Jeff & his business partner, Amy Gwin, will lead a provocative presentation showcasing new employee engagement frameworks, taking the audience through a “mapping exercise” to help evolve today’s internal cultures for tomorrow’s demanding workplace.

    Discover how Millennial and Gen Z employees approach collaboration, flexibility, and purpose, and have completely reinvented the values and environment of the modern workplace. Jeff and Amy will provide actionable insights to help brands understand how deeply this next-gen workforce will impact the future of how organizations and brands conduct business, both internally and externally.

  • Marketing to Gen Z: Tapping into Youth Culture Trends

    Already one of the most powerful consumer forces in the market, Gen Z – born between 1996 & 2010 -• is driving a new era of empowered consumerism.

    Understand how today’s teens and young adults are rewriting the rules for brand behavior through their “old school” values, new American pragmatism and desire to co-create the new rules of marketing.

    Generation Z is a powerful consumer force in our market, with up to $143 billion in direct spending a year. Having internalized the lessons of the Great Recession, this generation blends the practicality and work ethic of older generations with the high ideals and digital prowess seen in youth culture. After looking at the unique characteristics of this cohort we call them -• Old Souls in Young BodiesTM.

    Audiences will take home:

    1) Key trends to watch 2) Six Mindsets that will drive “brand level profit performance” 3) Differences between Gen Z and other generations 4) The role innovation plays in creating ongoing value

  • How Modern Consumers are Fueling Changes in Dining & Snacking

  • Priorities and Millennial Values

  • Millennial Employees and Workplace Culture: The Evolution of Corporate

Jeff Fromm Videos

  • Jeff Fromm- Speaking Event Full Promo
  • Marketing to Millennials in the Age of Amazon - Jeff Fromm | Feedvisor

Jeff Fromm Books

  • Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever
    Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

FAQs on booking Jeff Fromm

  • How do I book Jeff Fromm to speak at my event?

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  • What are the speaker fees for Jeff Fromm

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  • What topics does Jeff Fromm speak about?

    Jeff Fromm is a keynote speaker and industry expert whose speaking topics include Authors, Creativity, Generational Issues, Innovation, Marketing, Sales.
  • Where does Jeff Fromm travel from?

    Jeff Fromm generally travels from Kansas City, MO, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Jeff Fromm for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jeff Fromm for your next private or corporate function.
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Jeff Fromm is a keynote speaker and industry expert who speaks on a wide range of topics such as Driving Profits with Gen X & Baby Boomers Through Trends Started by Millennials & Gen Z, Establish the Workforce and Culture You Deserve!, Marketing to Gen Z: Tapping into Youth Culture Trends, How Modern Consumers are Fueling Changes in Dining & Snacking, Priorities and Millennial Values and Millennial Employees and Workplace Culture: The Evolution of Corporate. The estimated speaking fee range to book Jeff Fromm for your event is $10,000 - $20,000. Jeff Fromm generally travels from Kansas City, MO, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Sharon Gai, Liene Stevens, Virginia Postrel, Drew Cashmore and Herb Mast. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jeff Fromm for an upcoming live or virtual event.

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