John Fleer

Executive chef and owner of Rhubarb

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Asheville, NC, USA
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John Fleer Biography

A native of Winston-Salem, NC, Fleer was named one of the “Rising Stars of the 21st Century” by the James Beard Foundation and is a four-time finalist for the James Beard “Best Chef in the Southeast” award.

Inspired by the “culture of food” he experienced in Venice while a Religion and Philosophy major at Duke University, John began his culinary career humbly, working in kitchens as a way to pay for graduate school in Religion and Culture at UNC. His passion ignited, Fleer enrolled at the Culinary Institute of America.

Following a fellowship at one of the CIA’s restaurants and a stint as personal chef to Mary Tyler Moore, Fleer joined Blackberry Farm, where he served as Executive Chef from 1992 until 2007.

Chef Fleer transforms local ingredients into world-class dishes. The unique “foothills cuisine” he helped establish at Tennessee’s Blackberry Farm wandered the line between refined and rugged, fancy and familiar. It focused on interpreting the regional larder through classical and traditional techniques, eventually catapulting the resort to the honor of Relais Gourmand. Under Fleer’s leadership, the Tennessee destination was honored by Zagat Survey in 2003 and 2004 as #1 Small Hotel in America and #2 Hotel Dining in America.

In May of 2009, John took his first step back across the Blue Ridge from Tennessee, to open Canyon Kitchen at Lonesome Valley in Cashiers, NC where his food was enhanced by one of the most beautiful restaurant settings in the country. Fleer left Canyon Kitchen in the summer of 2015 to focus his time on Rhubarb.

Chef Fleer has served on various boards, most importantly as a member of the Board of Directors for the Southern Foodways Alliance from 2003 until 2009. Rhubarb is the next step in Fleer’s journey; he hopes to bring the relaxed atmosphere of his previous pastoral posts to Pack Square, broadening his approach with a freestyle American cuisine well suited for its location at Asheville’s vibrant crossroad.

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Speaker profile last updated by AAE Talent Team on 01/03/2024.

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  • What topics does John Fleer speak about?

    John Fleer is a keynote speaker and industry expert whose speaking topics include Celebrity Chef, Food & Beverage.
  • Where does John Fleer travel from?

    John Fleer generally travels from Asheville, NC, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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John Fleer is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book John Fleer for your event is available upon request. John Fleer generally travels from Asheville, NC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Cliff Crooks, Chef Yisus, Stephanie Boswell, Einat Admony and Adriana Urbina. Contact All American Speakers for ratings, reviews, videos and information on scheduling John Fleer for an upcoming live or virtual event.

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