Speaker profile last updated by AAE Talent Team on 06/14/2024.
How do you create value by breaking things? In this hour-long* keynote presentation I take your audience on a journey to discover how they can hack their business, their way of doing things, and ultimately themselves. Most think that the word "hacker" sounds negative, but not all hackers are bad. Instead, hackers and hack-thinking are the source of a monumental, positive shift in business, technology, startups and culture all over the world. Hackers can create immense value by breaking things, whether it’s breaking from tradition, process, or simply “the way we’ve always done things.” A new hacking economy – or “hackonomy” – is spreading quickly across industries, from software to hardware, aviation to space exploration. Hacking is even changing less obvious parts of human life, like dating. And, of course, the hackonomy has a huge impact on marketing.
This presentation will show you how growth is the only thing that matters in business in the 21st Century. Whether you are an employee at a start-up, or working for a global brand, Bonin will show you tried-and-tested models that will allow you to shift the time-frame for your company’s growth trajectory.
Learn how to drive innovation across your organization from someone who did it at the largest companies in the world. Bonin will share how he took brands like Oreo, Cadbury's, Pepsi and Gatorade and helped them to drive strategic initiatives and develop leading-edge marketing campaigns. He will share how this groundwork eventually resulted in him taking Mondelez International’s e-commerce business from $65MM to 265MM in the 18 months that he ran it.
You’ll learn how break-through communications, combined with customer data, is set to create an entirely new and direct relationship with the consumer. Bonin will share the real-life story of how he leveraged this methodology to grow Sundial Brands (Shea Moisture) from $250-350m before they were acquired by Unilever for close to $1 Billion. He will also share how he is now working with a portfolio of companies who are developing the technologies and platforms that will help your organization to unlock this type of success in the future.
Most importantly Bonin will show you how you can realize your full-potential, utilize your strengths, and use your success to ultimately to catapult your career.
What can large brands teach small start-ups? In this presentation I share my experience from working with ten small businesses during my time as the host of CNBC's Cleveland Hustles. Find out the real stories behind the businesses featured on the hit show and inspire your attendees to apply these same growth-hacking techniques to their own brands.
How do you transform traditional formats into breakthrough communications experiences? In this keynote I share the latest experience-marketing tools and the looming trends modern communicators must embrace to engage today’s customers. You’ll hear innovative ideas and learn a new methodology guaranteed to take your visions for greater reach and ROI from fantasy to reality.
Bonin Bough is a keynote speaker and industry expert who speaks on a wide range of topics such as Diversity & Inclusion, Combatting Crisis - Growth in a Post-COVID19 World, Hackonomy 2.0, BENDING THE CURVE: Tools to Unlock Organizational Growth, BUSINESS TRANSFORMATION and CREATING BUSINESS ROCKSTARS. The estimated speaking fee range to book Bonin Bough for your event is $30,000 - $50,000. Bonin Bough generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Afdhel Aziz, Omar Johnson, R "Ray" Wang, Josh Linkner and Erik Qualman. Contact All American Speakers for ratings, reviews, videos and information on scheduling Bonin Bough for an upcoming live or virtual event.
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