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Laura Ries

Branding Guru and Best-Selling Author

Laura Ries
Travels From Travels From:
Georgia, USA
Speaking Fee Speaking Fee:
Live Event: $10,000 - $20,000
Virtual Event: Please Contact
More Fee Info
Categories Categories:
Categories Categories:
Business, Marketing, Sales, Technology
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Laura Ries Biography

The co-founder and President of Ries & Ries Consulting, Laura consults with and speaks for companies seeking to grow their business effectively. An expert on branding, one of today's most important business strategies, Ries uses hands-on experience from TBWA/Chiat Day advertising and her own research work to help businesses in every sector achieve market leadership.

With her father and her company's co-founder Al Ries, Laura Ries give speeches, write articles and consult with many major corporations. They have also written four books including The 22 Laws of Immutable Branding, The 11 Immutable Laws of Internet Branding, The Fall of Advertising and Rise of PR, and The Origin of Brands, their newest book which was released to stores in May of 2005.

In 2002, Business 2.0 named Laura Ries a "management guru." Additionally, Laura has appeared on the Fox News Channel, CNBC, ABC World News Tonight and makes regular appearances as a branding expert on CNN. She is a frequently quoted marketing expert in the New York Times, The Wall Street Journal, USA Today, Associated Press, Advertising Age, and other publications.

 

Traveling From: Georgia

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Speaker profile last updated by AAE Talent Team on 02/02/2024.

Laura Ries Speaking Topics

  • The Immutable Laws of Marketing and Branding.

    Based on her decades of experience, Laura Ries discusses the immutable laws of marketing and branding in a presentation tailored to her audience and its industry. She also discusses how the internet, including social media, plays a role in today’s marketing and how organizations can effectively use these tools to their advantage.

  • The Visual Hammer.

    Laura Ries is a leading branding strategist for prominent media outlets, a sought-after speaker, a popular television personality, and a best-selling author. She recently released Visual Hammer, which discuss how the critical missing piece in most marketing programs is a powerful visual that can drive a brand into the mind.

    Consumers are blasted with words at an astounding rate. Between traditional media and new social media, the amount of words, tweets and status updates is overwhelming. Ries believes that in a world of words, a visual hammer is the best, most effective way to get inside a consumer’s mind, yet 99% of all marketing programs lack one. She says one reason is that management is totally focused on words, when they need to think more about visuals. A visual hammer is a symbol that stands for a brand name. It subconsciously communicates the emotional power of a brand while driving a verbal idea into the mind. In this presentation, she discusses effective visual hammers and explains how an audience can capitalize on this concept and create visual hammers of their own.

Laura Ries Books

  • War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
    War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
  • The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
    The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
  • The Origin of Brands
    The Origin of Brands
  • The Fall of Advertising and the Rise of PR
    The Fall of Advertising and the Rise of PR
  • The 22 Immutable Laws of Branding
    The 22 Immutable Laws of Branding
  • The 11 Immutable Laws of Internet Branding
    The 11 Immutable Laws of Internet Branding

FAQs on booking Laura Ries

  • How do I book Laura Ries to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Laura Ries for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Laura Ries, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Laura Ries or any other speaker of your choice.

  • What are the speaker fees for Laura Ries

    Speaking fees for Laura Ries, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Laura Ries are for live events and for virtual events. For the most current speaking fee to hire Laura Ries, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Laura Ries speak about?

    Laura Ries is a keynote speaker and industry expert whose speaking topics include Business, Marketing, Sales, Technology.

  • Where does Laura Ries travel from?

    Laura Ries generally travels from Georgia, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Laura Ries’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Laura Ries for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Laura Ries for your next private or corporate function.

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Laura Ries is a keynote speaker and industry expert who speaks on a wide range of topics such as The Immutable Laws of Marketing and Branding. and The Visual Hammer.. The estimated speaking fee range to book Laura Ries for your event is $10,000 - $20,000. Laura Ries generally travels from GA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Martha Rogers, Katya Andresen, Youngme Moon, Christi Tasker and Mari Smith. Contact All American Speakers for ratings, reviews, videos and information on scheduling Laura Ries for an upcoming live or virtual event.

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