Cheryl Strauss Einhorn

Financial Journalist; Adjunct Professor in Business and Journalism, Columbia University

Travels From Travels From:
New York, NY, USA
Speaking Fee Speaking Fee:
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Cheryl Strauss Einhorn Biography

Cheryl is the founder of Decisive, a decision sciences company that trains people and teams in complex problem solving and decision-making skills using the AREA Method. AREA is an evidence-based decision-making system that uniquely controls for and counters cognitive bias to expand knowledge while improving judgment. Cheryl developed AREA during her two decades as an award-winning investigative journalist writing for publications ranging from The New York Times to Foreign Policy Magazine, Barron’s and Harvard Business Review. Cheryl is a long time educator, having taught at Columbia Business School for over a decade and currently teaching at Cornell University’s SC Johnson School of Business and Cornell Tech.

She is the author of three books: Problem Solved, A Powerful System for Making Complex Decisions with Confidence and Conviction, about personal and professional decision-making, and Investing In Financial Research, A Decision-Making System for Better Results about financial and investment decisions. Her new book about Problem Solver Profiles and the psychology of decision-making, Problem Solver, Maximizing Your Strengths To Make Better Decisions, was published in the Spring of 2023 and recently won two book awards: the PenCraft Book Awards in the Relationship category and the Independent Publishers Award in the Best Psychology category.

Cheryl loves to be in the great outdoors, spend time with her three kids, and bake all kinds of good cookies.

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Speaker profile last updated by AAE Talent Team on 07/27/2024.

Cheryl Strauss Einhorn Speaking Topics

  • The Puzzle of Choice: Why We Decide Differently Under Similar Circumstances

    Confronting a critical crossroads? Go to experts? Get stuck in data dives? Trust gut instincts? We often rely on the same decision-making tools, regardless of the challenge. But this one-size-fits-all approach limits our potential. It's time to abandon autopilot and embrace flexibility.

    The key? Unraveling your unique decision-making DNA. My research has uncovered that there are five dominant ways that people approach decisions. I call these decision archetypes Problem Solver Profiles (PSP) and gave them memorable names: The Adventurer, Detective, Listener, Thinker and Visionary.

    All PSPs have superpowers, decision-making strengths, and also have some kryptonite – areas that present challenges and opportunities for growth. In my talk, I’ll share how everyone can learn which PSP is theirs and how to be more dynamic by increasing your decision-making flexibility to make better big decisions alone and with others.

    Ready to unleash your decision-making superpowers? Join me on this journey of self-discovery and learn to unlock your potential for better choices and better outcomes, both for yourself and the world around you.

  • Deciding DIfferently: A Journey Beyond The Comfort Zone

    Most of us know how we like to make decisions and rely on the same decision-making process, regardless of the challenge. It doesn’t matter if we are choosing a car or making a career choice. But with such diverse decisions, this one-size-fits-all approach limits our potential. It's time to journey beyond our comfort zone, abandon autopilot and embrace flexibility.

    The key to break free from our comfortable decision habits and patterns is to unravel your unique decision-making DNA. My research has uncovered that there are five dominant ways that people approach decisions. I call these decision archetypes Problem Solver Profiles (PSP) and gave them memorable names: The Adventurer, Detective, Listener, Thinker and Visionary.

    All PSPs have superpowers, decision-making strengths, and also have some kryptonite – areas that present challenges and offer opportunities for growth. In my talk, I’ll share how everyone can learn their PSP and increase their decision dynamism. It’s hard to shake comfortable habits, but with a little discomfort, that’s how we develop our potential, embrace flexibility and make better big decisions alone and with others.

    Ready to unleash your decision-making superpowers? Join me on this journey of self-discovery and unlock your potential for better choices and better outcomes, both for yourself and the world around you.

  • When your Inner Voice Lies To You

    As humans, our inner voice is one of the most precious instruments of truth we have. Or so we’re told. Author, professor and scholar Cheryl Strauss Einhorn would like you to reconsider the honesty of your inner voice, because it could be lying to you. How would you know? This talk lays out a specific approach for verifying what your inner voice says to you so simply that anyone could put it to use immediately.

Cheryl Strauss Einhorn Videos

  • When Your Inner Voice Lies To You | Cheryl Strauss Einhorn | TEDx
    As humans, our inner voice is one of the most precious instruments of truth we have. Or so we’re told. Author, professor and scholar Cheryl Strauss...

Cheryl Strauss Einhorn Books

  • Problem Solver: Maximizing Your Strengths to Make Better Decisions (AREA Method Publications)
    Problem Solver: Maximizing Your Strengths to Make Better Decisions (AREA Method Publications)
  • Investing in Financial Research: A Decision-Making System for Better Results (AREA Method Publications)
    Investing in Financial Research: A Decision-Making System for Better Results (AREA Method Publications)
  • Problem Solved: A Powerful System for Making Complex Decisions with Confidence and Conviction
    Problem Solved: A Powerful System for Making Complex Decisions with Confidence and Conviction

FAQs on booking Cheryl Strauss Einhorn

  • How do I book Cheryl Strauss Einhorn to speak at my event?

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  • What topics does Cheryl Strauss Einhorn speak about?

    Cheryl Strauss Einhorn is a keynote speaker and industry expert whose speaking topics include Authors, Business, Consulting, Disruptive Thinking, Journalism, Professors.
  • Where does Cheryl Strauss Einhorn travel from?

    Cheryl Strauss Einhorn generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Cheryl Strauss Einhorn is a keynote speaker and industry expert who speaks on a wide range of topics such as The Puzzle of Choice: Why We Decide Differently Under Similar Circumstances, Deciding DIfferently: A Journey Beyond The Comfort Zone and When your Inner Voice Lies To You. The estimated speaking fee range to book Cheryl Strauss Einhorn for your event is $10,000 - $20,000. Cheryl Strauss Einhorn generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Tiana Allen, Sharon Delaney McCloud, Camila Russo, Laura Vanderkam and Gina Bianchini. Contact All American Speakers for ratings, reviews, videos and information on scheduling Cheryl Strauss Einhorn for an upcoming live or virtual event.

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