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Adam Ferrier

Founder of Thinkerbell, Consumer Psychologist, Brand Strategist

Adam Ferrier
Travels From Travels From:
Sydney, Australia
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Categories Categories:
Authors, Customer Experience, Marketing
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Adam Ferrier Biography

Adam Ferrier is the founder of Thinkerbell, an agency that creates 'measured magic'. Recognized as one of Australia's leading consumer psychologists and a brand strategist, he is an authority on behavioural economics. Ferrier is the author of "The Advertising Effect: How to Change Behaviour" and "Stop Listening to the Customer: Try Hearing Your Brand Instead". He regularly appears on TV shows like "The Gruen Transfer", "7’s Sunrise", and "10’s The Project", and was featured on "Celebrity Apprentice" and ABC Radio.

Thinkerbell was ranked as the number one Creative Agency in the world by BestAds in 2021, a notable achievement as the first Australian agency to earn this accolade. Additionally, Mumbrella named Thinkerbell the Full Service, Creative, and PR 2021 Agency of the Year, marking the first time an agency has ever won all three titles in one year. Ferrier also created "The Analyst", a board game translated into four languages, and co-hosts the podcast "Black T-Shirts". He played pivotal roles in business transformations such as assisting 13cabs evolve into a courier service called 13things, and supporting Bega in launching B Honey, aimed at protecting Australia's bee population from the Varroa mite.

Formerly a co-owner of Cummins & Partners, Mumbrella's Agency of the Year, and a founder of Naked Communications, Ferrier's influence extends beyond business leadership. He sits on the boards of social giving company Good Thnx, and social influencing company TRIBE. Known for his dynamic speaking style, Ferrier focuses on topics like embracing weaknesses to foster business growth, as illustrated in his talk "If Batman Owned Your Business." His keynotes cover a range of topics including advertising, branding, business, communication, consumer behavior, and innovation, challenging conventional thinking and encouraging audiences to think differently to achieve both business and personal growth. His ability to communicate complex psychological issues clearly and engagingly makes him a favored speaker in corporate settings.

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Adam Ferrier Speaking Topics

  • The Advertising Effect

    We all want people to change; whether we want consumers to buy more, employees to work more or colleagues to think more – if people did exactly what we wanted them to we would all be happier… and richer. In this provocative presentation, based on his best selling book, Adam Ferrier, the man driving consumer engagement for brands such as Levi’s and Pepsi, arms delegates with a new way of thinking around, and inspiring, lasting tangible change using a potent blend of human psychology and advertising know-how.

    Sharing his understanding of the fundamentals of why humans do what they do and buy what they buy Adam will:

    • Encourage delegates to utilize the behavioural science behind motivation theory
    • Shed light on the key factors that must exist to create lasting change
    • Provide tools and techniques to put this new knowledge into practice
    • Flip everything you thought you knew about why we do what we do on its head

  • If Batman Owned Your Business

    Whether it be your business, your brand or your people, everyone seems to be obsessed with finding and communicating their strengths. Seems like the right thing to do, problem is everyone else is doing it too. Our strengths are very likely to be generic. There is an alternative path to growth • we can learn from Batman, someone who gets his strength paradoxically by embracing (and amplifying) his weaknesses. Adam Ferrier will talk about the science behind this counter-intuitive approach, and why it's already working for many businesses around the world.

    This talk draws on the fundamental drivers of human behaviour, and explains why we are all more attracted to businesses, brands, and people brave enough to be vulnerable. In this talk Adam will

    • Encourage delegates to explore a new path to growth • embracing weakness
    • Demonstrate the body of psychological and cultural evidence why this is such an effective path to growth
    • Provide tactics and tools people can apply
    • Use, and draw upon a number of case studies he has personally been involved in.

  • Stop Listening to the Customer

    In today's data swamped world we are at risk of being blindsided and taking our attention off our companies most valuable asset • our brand.

    Understanding the customer, and their needs and wants has always been a part of building a brand and growing a successful business. However, in today's 'customer-obsessed' world the more you listen to the customer the more you're at risk of forgetting what your own point of view on the world is.

    In this entertaining and informative keynote, Adam Ferrier looks at the role of the customer in building a business, what drives a customer's decisions, and how to use this information to build your brand or business.

    Peppered with his signature wry humour and wit, Adam tackles the issues head-on by combining marketing science with case studies, acute personal observations and insights from around the world to deliver a truly unique perspective that is thought-provoking and makes a whole lot of sense.

    In this keynote you will learn:

    • How to embrace customer insights • the right way
    • Brand first thinking
    • Rules for strong brand building (building brand intelligence)

Adam Ferrier Videos

  • Adam Ferrier - Speaker Showreel
    Adam Ferrier - Speaker Showreel
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FAQs on booking Adam Ferrier

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  • What are the speaker fees for Adam Ferrier

    Speaking fees for Adam Ferrier, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Adam Ferrier are for live events and for virtual events. For the most current speaking fee to hire Adam Ferrier, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Adam Ferrier speak about?

    Adam Ferrier is a keynote speaker and industry expert whose speaking topics include Authors, Customer Experience, Marketing.

  • Where does Adam Ferrier travel from?

    Adam Ferrier generally travels from Sydney, Australia, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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    AAE Speakers Bureau has successfully booked keynote speakers like Adam Ferrier for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Adam Ferrier for your next private or corporate function.

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Adam Ferrier is a keynote speaker and industry expert who speaks on a wide range of topics such as The Advertising Effect , If Batman Owned Your Business and Stop Listening to the Customer. The estimated speaking fee range to book Adam Ferrier for your event is available upon request. Adam Ferrier generally travels from SydneyAustralia and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Don Peppers, Dan Gingiss, Sarah Weise, Joey Coleman and Barbara E. Kahn. Contact All American Speakers for ratings, reviews, videos and information on scheduling Adam Ferrier for an upcoming live or virtual event.

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