Christian Madsbjerg

Founder, ReD Associates Co-author, "The Moment of Clarity"

Travels From Travels From:
New York, NY, USA
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Christian Madsbjerg Biography

Christian Madsbjerg and his partner Mikkel Rasmussen are the founders of ReD Associates, a pioneering marketing branding consultancy whose focus on the human perspective has transformed operations at Samsung, Lego, Adidas and more. Their unique approach serves as a counterweight to today’s obsession with Big Data: drawing on disciplines like anthropology and philosophy, they help you move past the numbers to see how your customers live and think. What do customers really want? What do they like? How does your product fit into their lives? These are the sort of questions Madsbjerg helps you answer — and they’ll transform your business.

Madsbjerg and Mikkel have distilled their approach into a compelling book called "The Moment of Clarity". Businesses, they argue, struggle to connect with their customers because they misunderstand them on some fundamental level. You can’t succeed unless you understand your customers specifically — and human nature more generally. And how do you manage that? By turning to the fields that specialize in values, desires, and behaviors — fields like anthropology, sociology, philosophy, and psychology. These human sciences allow you to regain a human perspective — and that perspective is the key to business success.

Madsbjerg founded ReD Associates in 2007, where he holds a specialist role as director of client relations. He writes, teaches, and speaks about the kinds of methods and reasoning needed for fact-based investigations of human activity, emotions, and decision-making processes. He is the author of books on social theory, discourse analysis, and politics.

Madsbjerg studied philosophy and political science in Copenhagen and London and has a Masters from the University of London. He lives in New York City.

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Speaker profile last updated by AAE Talent Team on 06/21/2024.

Christian Madsbjerg Videos

  • The Humanities vs Algorithms | Christian Madsbjerg, ep 38 - YouTube
    This week our guest is Christian Madsbjerg who is the Professor of Applied Humanities at The New School in New York and co-founder of the ...
  • TEDxLowerEastSide; Christian Madsbjerg/ Getting People Right

Christian Madsbjerg Books

  • The Moment Of Clarity Using The Human Sciences To Solve Your Toughest Business Problems
    The Moment Of Clarity Using The Human Sciences To Solve Your Toughest Business Problems

Speaker Lists Featuring Christian Madsbjerg

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  • What topics does Christian Madsbjerg speak about?

    Christian Madsbjerg is a keynote speaker and industry expert whose speaking topics include Authors, Business, Business Leadership, Consulting, Customer Experience, Data, Leadership, Literary, Marketing, Philosophy, Psychology, Social Sciences.
  • Where does Christian Madsbjerg travel from?

    Christian Madsbjerg generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Christian Madsbjerg is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Christian Madsbjerg for your event is $10,000 - $20,000. Christian Madsbjerg generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Kelly McDonald, Dan Gingiss, Jon Picoult, Don Peppers and Glen Jackson. Contact All American Speakers for ratings, reviews, videos and information on scheduling Christian Madsbjerg for an upcoming live or virtual event.

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