Ricardo Baca

CEO & Founder at Grasslands: A Journalism-Minded Agency; First-Ever Cannabis Editor

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Denver, CO, USA
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Ricardo Baca Biography

Ricardo Baca is a 20-year veteran journalist and cannabis futurist, widely respected in both modern media and drug-policy circles. He was appointed The Denver Post’s first-ever cannabis editor and founded news vertical The Cannabist, where he extensively covered the advent of the U.S. adult-use cannabis market and related issues around the world, as seen in the feature documentary "Rolling Papers." Baca launched Grasslands: A Journalism-Minded Agency, where he is CEO, in 2016 to work directly with business leaders in highly regulated industries, from cannabis to energy to traditional healthcare.

In 2023, Colorado Gov. Jared Polis appointed Baca to the state’s first-ever Natural Medicine Advisory Board to contribute to policy development around the state’s eventual psychedelics framework. Having been named one of Fortune’s 7 Most Powerful People in America’s Marijuana Industry and Marketer of the Year by AdCann, Baca has received numerous accolades for his trailblazing work, including the Denver Business Journal 2020 Small Business Award for Grasslands.

In addition to his previous journalistic coverage of drug policy, cannabis business and culture, Baca continues to host panel discussions at events nationwide and contribute columns for a number of top publications, including Rolling Stone. He is also a sought-after thought leader in media, cultural events and podcasts, and has spoken on "The Colbert Report" and NPR’s "All Things Considered" as well as at TEDxBoulder, TEDxMarin and SXSW.

A graduate of Metropolitan State University of Denver, Baca serves on the board of directors of Colorado Public Radio.

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Speaker profile last updated by AAE Talent Team on 06/04/2024.

Ricardo Baca Videos

  • Ricardo Baca - Bluntness Media
    Having a background in journalism made Ricardo Baca realize how important real journalism is for the cannabis industry. He also discusses the power...
  • Ricardo Baca - Tedx Talk - The Consequences of Marijuana Legalization

FAQs on booking Ricardo Baca

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  • What topics does Ricardo Baca speak about?

    Ricardo Baca is a keynote speaker and industry expert whose speaking topics include Executive Leadership, Government, Journalism, TED.
  • Where does Ricardo Baca travel from?

    Ricardo Baca generally travels from Denver, CO, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Ricardo Baca is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Ricardo Baca for your event is available upon request. Ricardo Baca generally travels from Denver, CO, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Sir Richard Branson, Scott Galloway, Chip Conley, Isaac Saul and Arthur Madrid. Contact All American Speakers for ratings, reviews, videos and information on scheduling Ricardo Baca for an upcoming live or virtual event.

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