It is not only consumer-based businesses that must change to meet the requirements of today's Experience Economy. Manufacturers, distributors, logistics providers, and any business selling to other businesses must also avoid the commoditization trap by seeking ways of creating greater economic value. Weaving together the implications for B2B companies from all of his books, Mr. Pine lays out the core imperatives that B2B companies must follow in order to better meet the needs of their business customers, always closing by showing how companies can create no greater economic value than by helping their customers achieve their aspirations. For whatever industry you are in, your customers do not want your offerings; they are but a means to an end. Sell the end, rather than the means, and reap the rewards.
In today's Experience Economy, companies must innovate in experiences to attract and engage their customers. And with everyone now bringing their own digital devices everywhere and using them all the time, it is imperative to employ digital technology to create experiences that fuse the real and the virtual. Drawing from the framework core to his most recent book Infinite Possibility, Mr. Pine shows you how to think richly about digitally infused experiences and then how to determine exactly the right opportunities for your business amid, yes, infinite possibility.
The most innovative companies are rapidly embracing a new paradigm of management • mass customization • which allows them the freedom to create greater individuality in their products and services at desirable prices. In this presentation based on Joe Pine's pioneering 1993 book, Mass Customization: The New Frontier in Business Competition, Pine shares his secrets into providing mass customization.
In this presentation, Joe Pine explains that customer sacrifice is the gap between what customers settle for and what they really want. He details his model for rethinking the traditional metric of customer satisfaction and helps the audience discover hidden opportunities for innovation and differentiation.
In this presentation, Joe Pine shares an unblushing look at the failure of traditional marketing and what will replace it. He shares real-world examples, unveils the Location Hierarchy Model, and makes the case for the emergence of a new executive: the Chief eXperience Officer (CXO).
In a world filled with mediated and staged experiences, consumers are now making decisions based on how real they perceive various offerings to be. As a result, enterprises must become adept at rendering authenticity. Finding ways to tap into this emerging sensibility will become essential for success in years and decades to come. These new ideas will truly help businesses discover who and what they are • and what they are not • and discover how to best portray that to customers.
Joseph Pine is a keynote speaker and industry expert who speaks on a wide range of topics such as Creating Greater Economic Value in Your Business, Experience Innovation on the Digital Frontier, Mass Customization, Understanding Customer Sacrifice, The Experience IS the Marketing and Get Real: The Authenticity Imperative. The estimated speaking fee range to book Joseph Pine for your event is $10,000 - $20,000. Joseph Pine generally travels from OH, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Ron Faris, Mike Dooley, Stacey Kramer, Scott Donaton and Drew Dudley. Contact All American Speakers for ratings, reviews, videos and information on scheduling Joseph Pine for an upcoming live or virtual event.
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