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Joseph Pine

Coauthor of "The Experience Economy", Founder of Strategic Horizons LLP, Expert in Customer Value Creation

Joseph Pine
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Ohio, USA
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Joseph Pine Biography

Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.

In 1999, Pine and his partner James H. Gilmore wrote the best-selling book "The Experience Economy: Work Is Theatre & Every Business a Stage," which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way. Published in fifteen languages and named one of the 100 best business books of all time by 800ceoread, in 2011 "The Experience Economy" came out for the first time in paperback as an Updated Edition with new ideas, new frameworks, and many, many new exemplars.

In 2011, Pine also co-wrote with Kim C. Korn "Infinite Possibility: Creating Customer Value on the Digital Frontier," which describes how to use digital technology to stage experiences that fuse the real and the virtual. At its core is a new framework called the Multiverse that builds on the fundamental nature of the created universe – time, space, and matter – by showing how digital technology flips each of these dimensions on their head to create new worlds, first in our imagination and then in our experience.

In 2007, Pine wrote "Authenticity: What Consumers Really Want" with James H. Gilmore, which recognizes that in a world of increasingly paid-for experiences, people no longer accept the fake from the phony, but want the real from the genuine. Amazon.com named it one of the top ten business books of 2007 while a cover story in TIME magazine cited it as one of “10 ideas that are changing the world”.

His first book was the award-winning "Mass Customization: The New Frontier in Business Competition," which details the shift companies are making from mass producing standardized offerings to mass customizing goods and services that efficiently fulfill the wants and needs of individual customers. The Financial Times chose it as one the seven best business books of 1993.

Pine consults with numerous companies around the world, helping them embrace the ideas and frameworks he writes about, develop concepts for creating more economic value, and see those concepts become reality. In his speaking and teaching activities, Pine has addressed both the World Economic Forum and TED and has been a Visiting Scholar with the MIT Design Lab and a Visiting Professor at the University of Amsterdam. He has also taught at Penn State, Duke Corporate Education, the University of Minnesota, and UCLA’s Anderson Graduate School of Management, and today is a Lecturer in Columbia University’s Technology Management program in the School of Professional Studies. He serves on the editorial boards of "Strategy & Leadership" and "Strategic Direction," and is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he co-founded.

Prior to cofounding Strategic Horizons, Pine held a number of technical and managerial positions with IBM. He is a prolific writer, including articles for the "Harvard Business Review," "The Wall Street Journal," "Chief Executive," "Worldlink," "CIO," "Strategy & Leadership," and the "IBM Systems Journal," among many others. He is frequently quoted in such places as Forbes, The New York Times, Wired, USA TODAY, Investor’s Business Daily, ABC News, Good Morning America, Fortune, Bloomberg BusinessWeek, and Industry Week.

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Joseph Pine Speaking Topics

  • Creating Greater Economic Value in Your Business

    It is not only consumer-based businesses that must change to meet the requirements of today's Experience Economy. Manufacturers, distributors, logistics providers, and any business selling to other businesses must also avoid the commoditization trap by seeking ways of creating greater economic value. Weaving together the implications for B2B companies from all of his books, Mr. Pine lays out the core imperatives that B2B companies must follow in order to better meet the needs of their business customers, always closing by showing how companies can create no greater economic value than by helping their customers achieve their aspirations. For whatever industry you are in, your customers do not want your offerings; they are but a means to an end. Sell the end, rather than the means, and reap the rewards.

  • Experience Innovation on the Digital Frontier

    In today's Experience Economy, companies must innovate in experiences to attract and engage their customers. And with everyone now bringing their own digital devices everywhere and using them all the time, it is imperative to employ digital technology to create experiences that fuse the real and the virtual. Drawing from the framework core to his most recent book Infinite Possibility, Mr. Pine shows you how to think richly about digitally infused experiences and then how to determine exactly the right opportunities for your business amid, yes, infinite possibility.

  • Mass Customization

    The most innovative companies are rapidly embracing a new paradigm of management • mass customization • which allows them the freedom to create greater individuality in their products and services at desirable prices. In this presentation based on Joe Pine's pioneering 1993 book, Mass Customization: The New Frontier in Business Competition, Pine shares his secrets into providing mass customization.

  • Understanding Customer Sacrifice

    In this presentation, Joe Pine explains that customer sacrifice is the gap between what customers settle for and what they really want. He details his model for rethinking the traditional metric of customer satisfaction and helps the audience discover hidden opportunities for innovation and differentiation.

  • The Experience IS the Marketing

    In this presentation, Joe Pine shares an unblushing look at the failure of traditional marketing and what will replace it. He shares real-world examples, unveils the Location Hierarchy Model, and makes the case for the emergence of a new executive: the Chief eXperience Officer (CXO).

  • Get Real: The Authenticity Imperative

    In a world filled with mediated and staged experiences, consumers are now making decisions based on how real they perceive various offerings to be. As a result, enterprises must become adept at rendering authenticity. Finding ways to tap into this emerging sensibility will become essential for success in years and decades to come. These new ideas will truly help businesses discover who and what they are • and what they are not • and discover how to best portray that to customers.

Joseph Pine Videos

  • Joseph Pine: What consumers want
    Joseph Pine: What consumers want
    http://www.ted.com Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough...
  • 2016 ICSC EUROPEAN CONFERENCE - Joseph Pine
    2016 ICSC EUROPEAN CONFERENCE - Joseph Pine
  • Joe Pine - Overviews The Experience Economy - YouTube
    Joe Pine - Overviews The Experience Economy - YouTube
See All Videos »

Joseph Pine Books

  • Infinite Possibility: Creating Customer Value on the Digital Frontier
    Infinite Possibility: Creating Customer Value on the Digital Frontier
  • The Experience Economy, Updated Edition
    The Experience Economy, Updated Edition
  • Do You Want to Keep Your Customers Forever? (Harvard Business Review Classics)
    Do You Want to Keep Your Customers Forever? (Harvard Business Review Classics)
  • Authenticity: What Consumers Really Want
    Authenticity: What Consumers Really Want
  • Markets of One: Creating Customer-Unique Value through Mass Customization
    Markets of One: Creating Customer-Unique Value through Mass Customization
  • The Experience Economy: Work Is Theater & Every Business a Stage
    The Experience Economy: Work Is Theater & Every Business a Stage

FAQs on booking Joseph Pine

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  • What topics does Joseph Pine speak about?

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  • Where does Joseph Pine travel from?

    Joseph Pine generally travels from Ohio, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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Joseph Pine is a keynote speaker and industry expert who speaks on a wide range of topics such as Creating Greater Economic Value in Your Business, Experience Innovation on the Digital Frontier, Mass Customization, Understanding Customer Sacrifice, The Experience IS the Marketing and Get Real: The Authenticity Imperative. The estimated speaking fee range to book Joseph Pine for your event is $10,000 - $20,000. Joseph Pine generally travels from OH, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Katherine Stone, Kathleen Hall, Kathryn Schulz, Kate Richardson Walsh and Katherine Eban. Contact All American Speakers for ratings, reviews, videos and information on scheduling Joseph Pine for an upcoming live or virtual event.

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