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Kendra Bracken-Ferguson

Founder, CEO & General Partner at Braintrust, Braintrust Founders Studio & Braintrust Fund; Host of "Business of the Beat" Podcast & Author of "The Beauty of Success"

Kendra Bracken-Ferguson
Travels From Travels From:
Las Vegas, NV, USA
Speaking Fee Speaking Fee:
Live Event: $5,000 - $10,000
Virtual Event: $5,000 - $10,000
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Categories Categories:
Categories Categories:
Authors, Beauty, Black Heritage, Corporate Strategy, DEI, Empowerment, Entrepreneurship, Executive Leadership, Family & Parenting, Female Leadership, Feminism, Host & Emcee, Innovation, Leadership, Lifestyle, Marketing, Personal Growth, Podcast Hosts, Social Media, Strategic Leadership, Women's Empowerment
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Kendra Bracken-Ferguson Biography

Born in Germany, growing up in Texas, and beginning adulthood in New York, Kendra Bracken-Ferguson has made it a business practice to build data-first businesses around niche influencers and talent primarily focused on lifestyle, beauty, and wellness. Bracken-Ferguson was credited with launching the first mobile music studio licensing and rev share deal between unsigned bands, Cingular Wireless, and Myspace in 2003 and has continued to build revenue-generating brand partnerships and opportunities ever since.

Before starting her journey as an Entrepreneur, Bracken-Ferguson helped create the social media footprint for fashion behemoth Ralph Lauren, where she was the company’s first Director of Digital Media. Bracken-Ferguson's work during and since her time at Ralph Lauren was informed by her years as Vice President of Digital at Fleishman-Hillard, New York, where she led the digital consumer team in developing social media strategies for clients including AT&T, DKNY, and P&G.

Allowing her mantra, “Carpe Diem,” to guide her, in 2010, Bracken-Ferguson took a leap of faith and, along with Karen Robinovitz, created Digital Brand Architects (DBA), the first blogger management agency evolved into a global company that, upon exit to UTA in 2019, had a collective reach of 200 million. Post DBA, Kendra founded BrainTrust, a social media and brand development agency that drove the digital brand strategy and online media presence for talent and global brands such as Halle Berry, Kelly Ripa Home, Dear Drew by Drew Barrymore, Revelations Entertainment, Sally Beauty, Under Armour and many more before merging the agency into CAA-GBG (Creative Artists Agency and Global Brands Group Holding Limited), the largest brand management agency in the world, becoming their first Chief Digital Officer to drive monetizable commercialization strategies for brands and talent. After CAA-GBG, Kendra created a strategic partnership for BrainTrust with Beautycon, the fastest-growing, immersive beauty experiential company in the world. After a long-standing relationship as Halle Berry’s Business Partner, the two launched rē•spin, Berry’s new health and wellness brand, in 2020.

In carrying the legacy of BrainTrust, Bracken-Ferguson founded BrainTrust Founders Studio in 2021, now the largest membership-based platform designed for diverse founders of beauty and wellness companies that has not only changed the face of beauty but also empowered overlooked business owners to enter the room and sit at the tables of capital and wealth generation. She is also a General Partner in the adjacent BrainTrust Fund I, dedicated to investing in breakthrough beauty and wellness brands.

Bracken-Ferguson hosts the "Business of the Beat" podcast, which sheds light on the business of beauty through the eyes of BIPOC founders, senior executives, influencers, and operators who are in the process of starting, growing, and scaling their businesses. With a focus on empowering and inspiring diverse leaders in the beauty and wellness industry, this podcast features over 170 episodes, and season four is now underway. Each episode uncovers key takeaways and behind-the-scenes stories of entrepreneurs, highlighting the beauty of their success.

Bracken-Ferguson's first book, "The Beauty of Success: Start, Grow and Accelerate Your Brand," was released in February of 2024 and was named the #1 New Release in Business Entrepreneurship on Amazon.

As much as she does, she also gives. A noted philanthropist, mentor, and advisor, Bracken-Ferguson has received numerous awards and has an endowment at her alma mater, Purdue University, for a female student of need in the School of Liberal Arts. She is the recent recipient of the U.S. Black Chamber Power 50, WWD 25 Most Influential Women, BeautyMatter Next winner, Named Top Black Women in Beauty by Essence Magazine, Glossy 50, and a host of other awards highlighting her innovative approach to brand development and work in the community to support diverse founders.

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Speaker profile last updated by AAE Talent Team on 11/13/2024.

Kendra Bracken-Ferguson Speaking Topics

  • Owning Your Narrative: Building a Personal Brand Around Your Voice

    To illustrate how creators can discover and cultivate their creative voice and passions in the current oversaturated creator economy.

  • The Beauty of Success: Innovation, Empowerment and the Power of the Pivot

    Join author and 3x founder Kendra Bracken-Ferguson as she discusses navigating a career centered on innovation, empowerment, and the power of the pivot through excerpts from her new book, "The Beauty of Success: Start, Grow and Accelerate Your Brand."

  • In My Own Lane: Honing & Owning Your Voice

    “The path to success is believing in your value, your importance, and your worth, meaning you need to stand in your power.” Kendra Bracken-Ferguson will take a deep dive into defining, claiming and owning your power. Pulling from her new book, "The Beauty of Success: Start, Grow and Accelerate Your Brand," she’ll provide a blueprint to unlock your own innate powers, the importance of self-actualization, and how to lean into the right opportunities to build a community that supports your greatness. Standing in Your Power will be one of the most important things you can do as an entrepreneur and leader.

  • Succeeding with Social Commerce and Creators

    Nearly 5 billion people—more than half of the world’s population—use social media, with commerce on these platforms expected to reach $1.2 trillion by 2025. With the creator economy alone expected to reach $75 billion in 2024, the opportunity for retailers and brands to engage customers through creator-led content is massive, though also fraught with challenges and risk. In this session, three retail and brand leaders will share how they’ve amassed digital audiences and won over business on social media platforms, both directly and via creator partnerships. They'll also share which platforms have been most impactful for generating social commerce sales.

  • Community & Counsel: Building Your Brain Trust

    “Happiness is amplified and heightened when we have a community, or brain trust, of people we trust to go through the good times and the bad times in business.” Kendra Bracken-Ferguson will take a deep dive into how creating your own unique brain trust will help support and champion you to recognize your gifts and your value and ultimately remind us of the beauty of our success. Pulling from her new book, "The Beauty of Success: Start, Grow and Accelerate Your Brand," she’ll provide real world examples that detail how building your own brain trust will be one of the most important things you can do as an entrepreneur and leader.

Kendra Bracken-Ferguson Videos

  • Kendra Bracken-Ferguson - Forbes
    Kendra Bracken-Ferguson - Forbes
    Mastering Fundraising And Partnership: A Guide For Black Women Entrepreneurs
  • Kendra Bracken-Ferguson - This is Purdue
    Kendra Bracken-Ferguson - This is Purdue
    Purdue Alumna Kendra Bracken-Ferguson on innovating during the early days of social media. Listen in to "This Is Purdue" as Kendra describes the...
  • Make It Personal: The Power of Brands that Understand Individuality
    Make It Personal: The Power of Brands that Understand Individuality
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Kendra Bracken-Ferguson Books

  • The Beauty of Success: Start, Grow, and Accelerate Your Brand
    The Beauty of Success: Start, Grow, and Accelerate Your Brand

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  • What topics does Kendra Bracken-Ferguson speak about?

    Kendra Bracken-Ferguson is a keynote speaker and industry expert whose speaking topics include Authors, Beauty, Black Heritage, Corporate Strategy, DEI, Empowerment, Entrepreneurship, Executive Leadership, Family & Parenting, Female Leadership, Feminism, Host & Emcee, Innovation, Leadership, Lifestyle, Marketing, Personal Growth, Podcast Hosts, Social Media, Strategic Leadership, Women's Empowerment.

  • Where does Kendra Bracken-Ferguson travel from?

    Kendra Bracken-Ferguson generally travels from Las Vegas, NV, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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Kendra Bracken-Ferguson is a keynote speaker and industry expert who speaks on a wide range of topics such as Owning Your Narrative: Building a Personal Brand Around Your Voice, The Beauty of Success: Innovation, Empowerment and the Power of the Pivot, In My Own Lane: Honing & Owning Your Voice, Succeeding with Social Commerce and Creators and Community & Counsel: Building Your Brain Trust. The estimated speaking fee range to book Kendra Bracken-Ferguson for your event is $5,000 - $10,000. Kendra Bracken-Ferguson generally travels from Las Vegas, NV, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jasmine Crowe-Houston, Sara Blakely, Alexandra Wilkis Wilson, Daymond John and Bethanie Baynes. Contact All American Speakers for ratings, reviews, videos and information on scheduling Kendra Bracken-Ferguson for an upcoming live or virtual event.

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