Neil Rackham

Speaker, Author & Expert on Sales and Marketing Issues

Travels From Travels From:
Washington, DC, USA
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Neil Rackham Biography

Neil Rackham is known throughout the world as a speaker, writer and seminal thinker on sales and marketing issues. Several of his books have been on the New York Times bestseller list and his works have been translated into over 50 languages. He has been Chairman and CEO of three international research and consulting firms.

Rackham first gained international recognition in the 1970s when he led the largest-ever research study of successful selling and sales effectiveness. This massive project, supported by major multinationals including Xerox and IBM, involved a team of 30 researchers who studied 35,000 sales calls in over 20 countries. The research took 12 years at a cost, in today’s dollars, of $30 million. From the results of these studies, he published the groundbreaking classic "SPIN® Selling" (McGraw-Hill, 1988) and "Major Account Sales Strategy" (McGraw-Hill, 1989). He is the author of over 50 influential articles on marketing, selling and channel strategy.

Rackham is also widely recognized as a highly original and creative trainer and communicator. His work in sales training won him the Instructional Systems Association lifetime award for Innovation in Training and Instruction.

Rackham has worked closely with many leading sales forces such as IBM, Xerox, AT&T, and Citicorp. He has also worked extensively with senior partners in some of the world’s most successful professional services organizations including McKinsey & Company.

He’s a sought after conference speaker who receives top reviews from participants for his capacity to take complex issues and make them accessible and interesting. He uses a combination of humor, passion, and group interaction to stimulate and challenge his audiences.

Rackham has been an advisor on sales performance to several of the Fortune 100 largest companies in the United States. His other books include Managing Major Sales and Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage. More than half the Fortune 500 train their salespeople using sales models derived from his research. He is Visiting Professor to several Universities in Europe and the USA.

Rackham lives in Northern Virginia and when he’s not working on improving sales performance, he writes poetry and science fiction and plays medieval musical instruments.

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Speaker profile last updated by AAE Talent Team on 02/03/2024.

Neil Rackham Videos

  • Neil Rackham - Sales and Marketing Speaker
    Neil Rackham is known throughout the world as a speaker, writer, and seminal thinker on sales and marketing issues.
  • Neil Rackham - The Buying Cycle Today
  • Neil Rackham, author of SPIN sellling, on combining sales and ...
    Neil Rackham speaks about how to combine sales and marketing. He discusses how the recession has caused the divide between the two to widen.

Neil Rackham Books

  • The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources
    The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources
  • Getting Partnering Right
    Getting Partnering Right
  • Managing Major Sales
    Managing Major Sales
  • Major Account Sales Strategy
    Major Account Sales Strategy
  • SPIN Selling
    SPIN Selling

FAQs on booking Neil Rackham

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  • What are the speaker fees for Neil Rackham

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  • What topics does Neil Rackham speak about?

    Neil Rackham is a keynote speaker and industry expert whose speaking topics include Authors, Business, Business Leadership, Leadership, Marketing, Motivational, Sales, Strategic Leadership.
  • Where does Neil Rackham travel from?

    Neil Rackham generally travels from Washington, DC, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Neil Rackham is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Neil Rackham for your event is $20,000 - $30,000. Neil Rackham generally travels from Washington, DC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Doug Lipp, Afterburner, Rob Waldo Waldman, Michael Treacy and Robert Cialdini. Contact All American Speakers for ratings, reviews, videos and information on scheduling Neil Rackham for an upcoming live or virtual event.

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