Dana White

President of the Ultimate Fighting Championship (UFC)

Travels From Travels From:
Las Vegas, NV, USA
Speaking Fee Speaking Fee:
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Dana White Biography

Dana White is an American businessman and the current President of the Ultimate Fighting Championship (UFC), which is the largest mixed martial arts (MMA) organization in the world. Under White's leadership, the UFC has grown into a globally popular multibillion-dollar enterprise. In August of 2019, White's net worth was estimated at $500 million.

White moved to Las Vegas in the late 1990s to become a boxercise instructor and martial arts coach under John Lewis. It was in Lewis' practices, where he met Tito Ortiz and Chuck Liddell and ultimately became their manager. While working as a manager for Ortiz and Liddell, White met Bob Meyrowitz, the owner of Semaphore Entertainment Group, the parent company of the Ultimate Fighting Championship. When White learned that Meyrowitz was looking to sell the UFC, he contacted childhood friend Lorenzo Fertitta, an executive and co-founder of Station Casinos, and former commissioner of the Nevada State Athletic Commission, to ask if he would be interested in acquiring the company. In January 2001, Lorenzo and his older brother Frank acquired the UFC for $2 million, which subsequently became a subsidiary of Zuffa. White was installed as the company's president.

White said that when he and the Fertittas acquired the UFC, all they received was the brand name "UFC" and an old octagon. The previous owners had stripped the company's assets to avoid bankruptcy, so much so that the UFC.com website had been sold to a company named "User Friendly Computers". Over time, with White as president, the UFC developed into a highly successful business, and its gross revenue was $600 million in 2015. In July 2016, Zuffa was sold to a consortium of investors led by WME-IMG for $4.025 billion. White owned 9% of the company at the time of the sale. White announced he would continue in his role as president, and was given a stake in the new business.

In May 2017, the UFC announced White would host Dana White's Contender Series. Available exclusively through UFC Fight Pass, the promotion's digital streaming service, and licensed separately from the UFC brand, the show allows up and coming fighters the chance to showcase their talents in hopes that one day they may compete in the UFC.

On March 18, 2019, White revealed that he had signed a new, seven-year contract to remain president of the UFC, as the UFC signed a deal with ESPN.

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Speaker profile last updated by AAE Talent Team on 08/20/2024.

Dana White Videos

  • UFC 248: Dana White Post-fight Press Conference
    Hear from UFC President Dana White after UFC 248: Adesanya vs Romero.
  • Dana White | One Of The Greatest Speeches Ever!
    "This Is How I made $4.2 Billions!" Dana White delivers one of the greatest speeches ever. ▻MOTIVATIONAL CLOTHES Be a Dreamer ...

FAQs on booking Dana White

  • How do I book Dana White to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Dana White for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Dana White, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Dana White or any other speaker of your choice.
  • What are the speaker fees for Dana White

    Speaking fees for Dana White, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Dana White are for live events and for virtual events. For the most current speaking fee to hire Dana White, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Dana White speak about?

    Dana White is a keynote speaker and industry expert whose speaking topics include Athlete, Boxing, Business, Business Growth, Business Leadership, Entrepreneurship, Innovation, Leadership.
  • Where does Dana White travel from?

    Dana White generally travels from Las Vegas, NV, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Dana White for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Dana White for your next private or corporate function.
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Dana White is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Dana White for your event is $200,000 and above. Dana White generally travels from Las Vegas, NV, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Earvin “Magic” Johnson, Daymond John, Kevin O'Leary, Sara Blakely and Gary Vaynerchuk. Contact All American Speakers for ratings, reviews, videos and information on scheduling Dana White for an upcoming live or virtual event.

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