Tatiana Birgisson

Entrepreneur, Founder & Former CEO of MATI Energy

Travels From Travels From:
Durham, NC, USA
Speaking Fee Speaking Fee:
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Tatiana Birgisson Biography

Tatiana Birgisson decided she wanted to become an entrepreneur when she was 7 years old, helping her uncle drive jetskis for his tourism business in the Caribbean.

“I thought it was the coolest job in the world to be your own boss,” she said, adding that she also admired her uncle for driving revenue and tourism to his hometown and taking ownership of what he brought to the market.

Birgisson started her own company, MATI Energy, while living in Duke’s entrepreneurial community, The Cube, during her senior year. What she first brewed as a healthy drink to help her through her own exhaustion and depression has become a rapidly growing business that put up 130 percent year-over-year growth in 2016 and earned Birgisson a place on Forbes’ 2017 30 Under 30 list in the Food and Drink category.

“I was really shocked and pleasantly surprised,” Birgisson said of the recognition. “It came on the tail of having a huge 2016. Everyone had worked really hard, putting in 12 to 14 hour days, and we ended up exceeding our goal. The award came at the perfect time as a little reward.”

The past year was a big one for MATI – the Durham-based company grew from five to 20 employees, built and moved into a 30,000-square foot production facility in Clayton, North Carolina, and became available at five chains in addition to its first chain, Whole Foods.

In 2017, Birgisson plans to grow the brand from 500 locations nationwide to more than 1,600 – which will include expansion into Florida, Texas and Virginia.

All this is huge growth for a company that Birgisson started in her dorm room and expanded with the help of Duke resources, including the Duke Startup Challenge, which she won.

“I wanted to create an energy drink that was healthy from the ground up,” she said. “And to me, that meant no compromise. Nothing fake, nothing that I wouldn’t want to consume every day and multiple times a day.”

Although she’s now changing the energy drink landscape, Birgisson initially didn’t even have an idea for a company, until one of her peers in The Cube suggested she start selling her tea.

“Follow the things that peak your interest and make you excited, the things that make you want to stay up all night working,” she said. “Let that drive your direction. And once you find the opportunity in the market, go at it full force.”

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Speaker profile last updated by AAE Talent Team on 01/01/2024.

Tatiana Birgisson Videos

  • Innovate Raleigh: Triangle Makers & Doers Contest
  • MATI Energy @ Whole Foods
  • MATI Energy

FAQs on booking Tatiana Birgisson

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  • What topics does Tatiana Birgisson speak about?

    Tatiana Birgisson is a keynote speaker and industry expert whose speaking topics include Entrepreneurship, Fitness, Food & Beverage, Health, Nutrition, Women in Business.
  • Where does Tatiana Birgisson travel from?

    Tatiana Birgisson generally travels from Durham, NC, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Tatiana Birgisson is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Tatiana Birgisson for your event is available upon request. Tatiana Birgisson generally travels from Durham, NC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jen Martin, Drew Anderson, Lizzi Ackerman, Joey Grassia and Michael Levine. Contact All American Speakers for ratings, reviews, videos and information on scheduling Tatiana Birgisson for an upcoming live or virtual event.

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