James Sommerville

Vice-President of Global Design at The Coca-Cola Company; Co-Founder of UK Design Firm-ATTIK Ltd

Travels From Travels From:
Atlanta, GA, USA
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James Sommerville Biography

James Sommerville initially combined creativity with entrepreneurship as a pavement artist across his native United Kingdom. He co-founded ATTIK at the age of only 19 at his grandmother’s house. In the 1990s, he designed the early campaigns of MTV, AOL, Sony Playstation and Nike. ATTIK went global in 2000.

In collaboration with the University of Huddersfield and Regional Development Agency, Yorkshire Forward—Sommerville conceived the world’s first, creative industry-based master’s degree course.

In 2013, Sommerville joined Coca-Cola as VP of global design. Among his endeavors—he led design of visual identity systems for major events such as the World Cup and Olympics—and for other billion-dollar brands within the Coca-Cola portfolio such as Sprite, Minute-Maid, Dasani, Vitamin Water, Fuse Tea and more. Now, Sommerville is leading Coca-Cola’s largest global marketing campaign.

With a global reach of more than 200 markets, Coca-Cola is launching its largest campaign. One Brand is a global marketing strategy that—for the first time ever—unites all Coca-Cola brands under the iconic brand positioning in one global creative campaign, “Taste the Feeling.”

The packaging leverages its iconic red color across all variants. The creative work represents universal storytelling and authentic, everyday moments with a Coke at the center. James Sommerville, VP of global design, led both the packaging and visual identity system, along with the photography campaign language. He will share insights and the strategy of creating such a huge campaign—and his vision of depicting “contemporary nostalgia” for one of the world’s most iconic brands.

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Speaker profile last updated by AAE Talent Team on 04/25/2024.

James Sommerville Videos

  • Designing Desire - SAP Design Talk with James Sommerville (The ...
  • James Sommerville, Attik Founder: "Unplugged" live audience ...
  • James Sommerville, VP Global Design at Coca-Cola | GIFLondon ...

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  • What topics does James Sommerville speak about?

    James Sommerville is a keynote speaker and industry expert whose speaking topics include Business, Disruptive Thinking, Entrepreneurship, Futurism, Innovation, Leadership, Thought Leadership.
  • Where does James Sommerville travel from?

    James Sommerville generally travels from Atlanta, GA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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James Sommerville is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book James Sommerville for your event is $10,000 - $20,000. James Sommerville generally travels from Atlanta, GA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Allison Ellsworth, Jesse Cole, Elatia Abate, Harish Shah and Bonin Bough. Contact All American Speakers for ratings, reviews, videos and information on scheduling James Sommerville for an upcoming live or virtual event.

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