Speaker profile last updated by AAE Talent Team on 04/23/2024.
Based on his unique innovation model, Kawaguchi challenges his audience to cast a deeper look at micro cultures for hints for successful product and service innovation. In a world that becomes more diluted through globalization, identity and distinctive features need to be regained. And it is by looking at today’s subcultures – excellent mirrors to reflect consumer needs – that this can be achieved. This lecture is for people looking for innovative ideas as well as for new models in product value creation and branding.
The background of Kawaguchi’s lecture is the change in areas characterized by urbanization, high population density, financial well-being and dominance of the service sector. This urban-centric market-reshaping process is happening all over the globe in emerging as well as in industrialized countries as traditions and social rules and roles are blurring. The “herbivore man” from Japan is but one of the examples Kawaguchi uses to illustrate the formation of a large new market that dances to a different tune. So how does consumer behavior change in these urban centers, what is the hunger of the herbivore consumer, and what new markets can be expected to appear – this is the essence of Kawaguchi’s lecture.
The challenge companies are facing nowadays is how rapidly everything becomes a commodity and loses in both real and emotional value. What is never lost however is people’s deeply-rooted attraction to Play and Game. It is such a basic part of human nature in fact that playing becomes the actual appeal. The lecture exposes how concepts of play and successful product innovation are related. Using insights from brain research and presenting toys that embody different kinds of irresistibility and appeal, Kawaguchi shows how a new product value can be created if the essence of the concepts of toy and game are built into products and services. If this is taken into account, even the most basic commodity can turn into a hit seller or cherished item.
Morinosuke Kawaguchi is a keynote speaker and industry expert who speaks on a wide range of topics such as Subculture-inspired innovation, A new kind of hunger: Herbivore, urban markets and The future is fun. The estimated speaking fee range to book Morinosuke Kawaguchi for your event is $30,000 - $50,000. Morinosuke Kawaguchi generally travels from TokyoJapan and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Ayesha Khanna, Sharon Gai, Hiroshi Mikitani, Michelle Nelson and Michael Bergdahl. Contact All American Speakers for ratings, reviews, videos and information on scheduling Morinosuke Kawaguchi for an upcoming live or virtual event.
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