Stan Phelps

IBM Futurist, Bestselling Author of the Goldfish Series, Customer Experience & Artificial Intelligence Thought Leader

Travels From Travels From:
Raleigh, NC, USA
Speaking Fee Speaking Fee:
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Stan Phelps Biography

Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Phelps leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He challenges audiences to think differently by exploring new opportunities to be more successful in tomorrow's changing world.

A show and tell speaker, Phelps empowers audiences to take action that delivers bottom-line impact. He strives to change the paradigm of marketing by encouraging audiences to focus on experiences as the ultimate competitive differentiator. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

Phelps is a Forbes Contributor, TEDx Speaker, IBM Futurist, Certified Speaking Professional™, and bestselling author of the 13-book Goldfish Series that begins with :Purple Goldfish 2.0- 10 Ways to Attract Raving Customers."

A masterful storyteller who quickly connects with audiences, Phelps has delivered keynotes and workshops for Fortune 100 brands including IBM, Target, and more. He works directly with you to customize content that matches your audience and your goals to create a memorable and meaningful experience every time. Count on Phelps to show up early, arrive prepared, and disrupt the all-work-and no-play methodology with his sharp wit and trademark showmanship. He makes it his mission to exceed expectations and inspire audiences in ways they just can’t help but talk about — and won’t soon forget.

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Speaker profile last updated by AAE Talent Team on 05/06/2024.

Stan Phelps Speaking Topics

  • Purple Goldfish: Little Things Make the Biggest Difference in Creating 'WOW'

    Customer experience today is largely about the little moments. This program covers the 10 different types of Purple Goldfish that you can use to add value or reduce friction for your customers.

    As a result of this program, participants will:

    • Tools: Get equipped with the I.D.E.A. process for designing customer experience.
    • Skills: Understand how to do the little things to drive value or reduce customer effort.
    • Empathy: Gain a deeper appreciation for the need to exceed customer expectations.

  • Green Goldfish: Go Beyond Dollars to Drive Employee Engagement

    The program explores signature ways “beyond dollars” to drive employee engagement such as onboarding, team building, flexibility, recognition, and empowerment. Attendees will walk away with the knowledge of the key drivers of employee engagement. They’ll be able to introduce actionable ideas for their teams, little things that will increase engagement, improve retention and reinforce culture.

    As a result of this program, participants will:

    • Tools: Get equipped with the 3D process for employee experience design.
    • Skills: Understand how to develop programs that address basics, belonging, and building.
    • Empathy: Gain a deeper appreciation for the needs, desires, and expectations of employees.

  • Red Goldfish: Embrace Purpose to Win Hearts, Minds & Profits

    Purpose has changed the way we work and how customers buy. This program reveals how businesses can embrace their purpose to drive engagement, fuel profits, and make an impact on society.

    As a result of this program, participants will:

    • Tools: Discover eight purpose archetypes and how purpose drives differentiation
    • Skills: Understand how to bring purpose to life within an organization
    • Empathy: Gain a deeper appreciation for emotional drivers

  • Blue Goldfish: Leverage Technology to Drive Profits and Prophet

    Customers today expect brands to understand their individual needs and be more responsive. This program will illuminate how technology drives competitive advantage, loyalty, and word of mouth.

    As a result of this program, participants will:

    • Tools: Get equipped with the 3 R’s to leverage technology.
    • Skills: Understand how to turn insights into actions.
    • Empathy: Gain a deeper appreciation for the needs and desires of customers using analytics.

  • Pink Goldfish: Amplify Differentiation to Stand Out in the Marketplace

    How do you stand out in a sea of sameness? This program provides an unconventional eight-part F.L.A.W.S.O.M.E. framework for achieving competitive separation.

    As a result of this session, participants will:

    • Tools: Get equipped with how to uncover weakness and weirdness in their DNA.
    • Skills: Understand how to design in order amplify uniqueness.
    • Empathy: Gain a deeper appreciation for the need to exceed customer expectations.

  • Golden Goldfish: Reward Your Most Important Customers & Employees

    Eighty percent of profitability is driven by the top twenty percent of customers and employees. This program shares 9 different ways to reward, retain and renew your vital few.

    As a result of this session, participants will:

    • Tools: Get equipped with how to find their most valuable customers and employees.
    • Skills: Understand how to do the little things to drive value and improve retention.
    • Empathy: Gain a deeper appreciation for the vital few.

Stan Phelps Videos

  • Stan Phelps Speaker Reel AAE
  • The Key to Excelling Under Pressure - The Diamond Rule
    What can Andre Agassi teach us about Excelling Under Pressure and winning in business? Plenty. In this 8-minute talk from the 2023...
  • 122. Stan Phelps Author & Virtual Speaker - Inspiring Leadership ...
    122. Stan Phelps, CSP - Author and Speaker Stan is a Forbes Contributor, TEDx Speaker, IBM Futurist, Certified Speaking Professional™, ...

Stan Phelps Books

  • Yellow Goldfish: Nine Ways to Increase Happiness in Business to Drive Growth, Productivity, and Prosperity
    Yellow Goldfish: Nine Ways to Increase Happiness in Business to Drive Growth, Productivity, and Prosperity
  • Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers
    Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers
  • Red Goldfish: Motivating Sales and Loyalty Through Shared Passion and Purpose
    Red Goldfish: Motivating Sales and Loyalty Through Shared Passion and Purpose
  • Blue Goldfish: Using Technology, Data, and Analytics to Drive Both Profits and Prophets
    Blue Goldfish: Using Technology, Data, and Analytics to Drive Both Profits and Prophets
  • What's Your Golden Goldfish: The Vital Few: All Customers and Employees Are Not Created Equal
    What's Your Golden Goldfish: The Vital Few: All Customers and Employees Are Not Created Equal
  • What's Your Green Goldfish? Beyond Dollars: 15 Ways to Drive Employee Engagement and Reinforce Culture
    What's Your Green Goldfish? Beyond Dollars: 15 Ways to Drive Employee Engagement and Reinforce Culture

Speaker Lists Featuring Stan Phelps

FAQs on booking Stan Phelps

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  • What topics does Stan Phelps speak about?

  • Where does Stan Phelps travel from?

    Stan Phelps generally travels from Raleigh, NC, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Stan Phelps is a keynote speaker and industry expert who speaks on a wide range of topics such as Purple Goldfish: Little Things Make the Biggest Difference in Creating 'WOW', Green Goldfish: Go Beyond Dollars to Drive Employee Engagement, Red Goldfish: Embrace Purpose to Win Hearts, Minds & Profits, Blue Goldfish: Leverage Technology to Drive Profits and Prophet, Pink Goldfish: Amplify Differentiation to Stand Out in the Marketplace and Golden Goldfish: Reward Your Most Important Customers & Employees. The estimated speaking fee range to book Stan Phelps for your event is $10,000 - $20,000. Stan Phelps generally travels from Raleigh, NC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dr. Jackie Freiberg, Erik Qualman, Libby Gill, Don Peppers and Dan Gingiss. Contact All American Speakers for ratings, reviews, videos and information on scheduling Stan Phelps for an upcoming live or virtual event.

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