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Charlie Hughes

Founder of Brand Rules, LLC; One of the Nation's Foremost Experts on Branding, Marketing and Organizational Culture.

Charlie Hughes
Travels From Travels From:
Massachusetts, USA
Speaking Fee Speaking Fee:
Live Event: $10,000 - $20,000
Virtual Event: Please Contact
More Fee Info
Categories Categories:
Categories Categories:
Business, Business Leadership, College, Corporate Strategy, Creativity, Executive Leadership, Health, Healthcare, Innovation, Marketing, Sales, Strategic Leadership
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Charlie Hughes Biography

Now at the helm of Brand Rules, LLC, Charles "Charlie" Hughes is considered one of the nation's foremost experts on branding, marketing and organizational culture.  Brand Rules, a consulting consortium Hughes founded in 1999, harnesses his decades of experience in shaping, building, and sustaining great brands.  He describes the firm's mission simply: "To set our clients apart in an over crowded marketplace. We help cut you out of the herd.

To spell out how to and how not to do that, Charlie and co-author William Jeanes published their first book, Branding Iron, in September 2006. Subtitled Branding Lessons from the Meltdown of the US Auto Industry, Branding Iron has earned critical acclaim both in and outside of the Auto Industry. Ad Age selected it number two on their ten books you should have read in 2006.

Charlie has worked on 11 automotive brands, both domestic and import as well as at the Doyle Dane Bernbach advertising agency. He has headed marketing for U.S. operations of Fiat, Lancia, Porsche-Audi and Volkswagen.  However, Charlie is best known for his successes with Land Rover and Mazda.

As the founding CEO of Land Rover in North America, Charlie built a fully operational organization and dealer body in 15 months. He grew the business from 0 units in 1986 to 22,000 in 1998 and in so doing created the luxury sport utility segment by successfully introduced Range Rover and then Land Rover to Americans. Along the way Land Rover broke new ground in automotive retailing by creating Land Rover Centres--a truly branded retail experience--and founded Land Rover University to create passionate retail associates to staff Land Rover Centres.

More recently, he served as President and CEO of Mazda North American Operations.  During his employment with Mazda, Hughes redefined and established Mazda's position in the U.S. and Canadian markets as Mazda..."Always the soul of a sports car!" and employed the popular Zoom-Zoom advertising campaign.

Charlie holds a Master's of Business Administration in Marketing from Simon School of Business, University of Rochester and a Bachelor of Arts in History from Lafayette College in Pennsylvania. He has served on the Board of Directors for Land Rover North America; Dillard University, Board of Trustees; Chairman, Mazda Foundation; St. Francis Medical Center Foundation Board; UCI, Graduate School of Management Advisory Board; Simon School Executive Advisory Committee at University of Rochester, and Chairman of the Association of International Automobile Manufacturers. He recently has joined the Board of Advisors of Mooney Aircraft Company, Inc. and Nerium Biotechnology, Inc.

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Speaker profile last updated by AAE Talent Team on 04/13/2024.

Charlie Hughes Books

  • Branding Iron: Branding Lessons from the Meltdown of the US Auto Industry
    Branding Iron: Branding Lessons from the Meltdown of the US Auto Industry

FAQs on booking Charlie Hughes

  • How do I book Charlie Hughes to speak at my event?

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  • What are the speaker fees for Charlie Hughes

    Speaking fees for Charlie Hughes, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Charlie Hughes are for live events and for virtual events. For the most current speaking fee to hire Charlie Hughes, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Charlie Hughes speak about?

    Charlie Hughes is a keynote speaker and industry expert whose speaking topics include Business, Business Leadership, College, Corporate Strategy, Creativity, Executive Leadership, Health, Healthcare, Innovation, Marketing, Sales, Strategic Leadership.

  • Where does Charlie Hughes travel from?

    Charlie Hughes generally travels from Massachusetts, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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    AAE Speakers Bureau has successfully booked keynote speakers like Charlie Hughes for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Charlie Hughes for your next private or corporate function.

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Charlie Hughes is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Charlie Hughes for your event is $10,000 - $20,000. Charlie Hughes generally travels from MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jeff Taylor, Dr. Nido Qubein, Paul Orfalea, Josh Linkner and Michael Treacy. Contact All American Speakers for ratings, reviews, videos and information on scheduling Charlie Hughes for an upcoming live or virtual event.

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