Speaker profile last updated by AAE Talent Team on 03/06/2024.
The success of any email marketing campaign comes down to the Message (offer), the List (audience) and, of course, the Creative. Great visual ads with stellar copy have proven that for years. In email marketing, though, it's more than a great design. You have to be designing for the medium. Jessica will highlight what you need to know and what you're probably doing wrong. This is a presentation loaded with great -• and not-so-great -• examples!
What if each email you sent earned you $28? Email marketing (yes, STILL) rocks the highest return on investment of any medium. That is, if you do it right. Are you getting your $28 ROI? Learn two ways that will increase your email return on investment... guaranteed.
Email marketing is likely to produce your highest return on investment of any marketing medium. So, why wouldn't you want to grow your email list?
But email is only successful when those on your email list are engaged. Jessica teaches the right way -• and the wrong way -• to grow your email list, from free tactics to paid campaigns.
There's a feud still boiling between brothers in the marketing industry: Email vs. Social Media. Which brother will win the battle?
Email still has the power to grab your undivided attention and partnered with Social Media can be even more impactful. Take a look at what makes great email marketing in 2013 and look ahead to what's next.
Social media has grown faster in the nonprofit sector than any other marketing medium before it, largely because it's accessible and usually affordable. But are you just adding social to current marketing plan -• or worse, ONLY doing social media? The way to get the most out of social media is to fully integrate it into your marketing, public relations, volunteer outreach and more. Jessica speaks on how to integrate and offers examples of those who have done it well.
Social media's three tenets • marketing, customer service and market research • are most vital to those in the hospitality industry. In this one-hour seminar, restaurant owners, managers and marketers will learn:
Jessica Best is a keynote speaker and industry expert who speaks on a wide range of topics such as Email Creative That Closes, I Want My $28! Rockin' Email Marketing ROI, Getting Growing: Email Marketing List Growth Online... and Off, Email vs. Social: Does Anyone Still Use Email Marketing?, Social Media for Nonprofits: Don't Just Add, Integrate! and Launching Social Media for your Restaurant. The estimated speaking fee range to book Jessica Best for your event is $5,000 - $10,000. Jessica Best generally travels from Kansas City, MO, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Nina Yiamsamatha, Jennifer Wong, Jane Weedon, Jen Rubio and Tamsen Webster. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jessica Best for an upcoming live or virtual event.
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