Wendy De La Rosa

Behavioral Scientist & Co-founder of Common Cents Lab; FinTech UX Expert; Assistant Professor at the Wharton School at UPenn

Travels From Travels From:
Haverford, PA, USA
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Wendy De La Rosa Biography

Wendy De La Rosa is an Assistant Professor at the Wharton School, University of Pennsylvania. She focuses on using behavioral science to improve consumers’ financial well-being. She is interested in how people think about their resources and how these thoughts influence their saving, spending, and budgeting behaviors.

Her award-winning research has been published in the "Journal for Consumer Research" and the "Proceedings of the National Academy of Sciences." Her work has been featured in the New York Times, the Wall Street Journal, CNN, CNBC, Forbes, Scientific American, NPR, PBS Newshour, and TechCrunch, among others.

De La Rosa is also the co-creator and host of TED’s "Your Money and Your Mind" series, a Forbes 30 Under 30 Finance honoree, and a Paul & Daisy Soros Fellow. Her TED Talks have been viewed over seven million times. She serves on the boards of Code for America and Propel.

Prior to joining Wharton, Wendy received her PhD from Stanford’s Graduate School of Business and helped start Google’s first behavioral economics unit. She was also a private equity investor at Goldman Sachs.

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Speaker profile last updated by AAE Talent Team on 06/21/2024.

Wendy De La Rosa Videos

  • The money talk that every couple needs to have | Your Money and Your Mind
    When it comes to talking about money with your significant other, most of us … just don’t. But the fact is, if you share a life, you need to...
  • Why we make bad financial choices -- even when we know better
    We all know we should spend less and save more, yet many of us struggle to do this and we blame ourselves. Turns out, our environment is what we...
  • Wendy De La Rosa - Behavioural Scientist, Ted Series Host
    Today’s episode features Wendy De La Rosa, a PhD candidate at Stanford University in the Graduate School of Business where she studies the consumer...

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Wendy De La Rosa is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Wendy De La Rosa for your event is available upon request. Wendy De La Rosa generally travels from Haverford, PA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Angel Rich, Viola Llewellyn, Jalak Jobanputra, Carla Harris and Bola Sokunbi. Contact All American Speakers for ratings, reviews, videos and information on scheduling Wendy De La Rosa for an upcoming live or virtual event.

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