Stacey Allaster

Chief Executive of Professional Tennis with the USTA; Former CEO of the Women's Tennis Association & Equal Pay Advocate

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Stacey Allaster Biography

A consummate tennis professional recently named by Forbes magazine as one of the “Most Powerful Women in Sports,” Stacey Allaster has held virtually every position imaginable in the world of tennis: from a junior to a collegiate player; to Tournament Director in Toronto; to a VP of Tennis Canada; to President, then Chairman and CEO of the world’s leading professional sport for women, the WTA; and now she serves as Chief Executive, Professional Tennis, with the USTA.

With the USTA, Allaster is tasked with setting the strategic vision for the USTA’s pro tennis division, with oversight that includes the US Open, the Emirates Airline US Open Series and the Western & Southern Open, among others. In addition, she works closely with the USTA’s board of directors and the current USTA pro tennis staff to ensure the continued viability of professional tennis in the United States.

Allaster’s tenure as Chairman and CEO began in July 2009 and was marked by her focus on maximizing the fan experience through a series of on-court and digital innovations; securing a record number of new sponsors; ensuring the financial success of the sport, and enhancing the health and well-being of the athletes. During her tenure, Allaster generated an estimated $1 billion for the organization and was the driving force in the WTA’s expansion into Asia, among her many accomplishments. Allaster stepped down from this role in 2015.

With a focus on fan enjoyment and athlete health, Allaster played an integral role in the development and adoption of the Roadmap, the WTA’s long term strategic plan aimed at streamlining the calendar in order to enhance the overall health and well-being of the athletes and deliver top players on a more consistent basis to tournaments and fans. She also spearheaded such innovative programs as on-court coaching, electronic line calling, and a revised doubles scoring format, all aimed at enhancing the fan experience and taking women’s tennis to new heights.

An advocate for women, Allaster was instrumental as the then-President of the WTA in securing equal prize money for women tennis players at all four Grand Slams, which was finally completed in 2007 when Wimbledon and Roland Garros committed to offering equal pay to male and female athletes.

For her efforts, Allaster has been recognized as the Sports Media Canada Executive of the Year, the WISE Woman of the Year, and a Sports Business Journal Gamechanger. In 2015, she was commended by the International Tennis Hall of Fame for her contributions to the sport.

Stacey Allaster Videos

  • Stacey Allaster: Women Working in the Tennis Industry
    Chief Executive of Professional Tennis at USTA, the former CEO of the WTA Tour, and the first woman Tournament Director of the US Open... She needs...
  • 2018 Catalyst Canada Honours: Stacey Allaster
    Listen to this speech by Stacey Allaster, Chief Executive, Professional Tennis, United States Tennis Association at the 2018 Catalyst Canada ...
  • Stacey Allaster - Western Commencement Speech
    Gender parity is not a women's issue -- it is an economic issue that impacts Canada's competitiveness and prosperity, businesswoman Stacey ...

FAQs on booking Stacey Allaster

  • How do I book Stacey Allaster to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Stacey Allaster for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Stacey Allaster, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Stacey Allaster or any other speaker of your choice.
  • What are the speaker fees for Stacey Allaster

    Speaking fees for Stacey Allaster, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Stacey Allaster are for live events and for virtual events. For the most current speaking fee to hire Stacey Allaster, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Stacey Allaster speak about?

    Stacey Allaster is a keynote speaker and industry expert whose speaking topics include Athlete, DEI, Female Leadership, Gender Equality, Human Resources, Influential Women, Leadership, Sports, Sports Motivation, Tennis, Women.
  • Where does Stacey Allaster travel from?

    Stacey Allaster generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Stacey Allaster for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Stacey Allaster for your next private or corporate function.
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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Stacey Allaster or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
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    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Stacey Allaster is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Stacey Allaster for your event is $20,000 - $30,000. Stacey Allaster generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Billie Jean King, Donna Orender, Elena Delle Donne, Megan Rapinoe and Venus Williams. Contact All American Speakers for ratings, reviews, videos and information on scheduling Stacey Allaster for an upcoming live or virtual event.

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