Speaker profile last updated by AAE Talent Team on 06/10/2024.
The future of news will not look like the past: On the web everyone can have a view and a voice; the Netflix generation wants news on their terms—they won’t read newspapers nor sit down in their living room to watch the nine-o’clock news; commercial business models for news are broken; news organisations are being disintermediated by Twitter; and countries like China (CCTV), Qatar (Al Jezeera), Russia (RT), Turkey (TRT) and Brunei (RTB) are investing heavily in using the soft power of news internationally to project their image and their world view.
Andrew Rashbass shares his unique perspective on the challenges the news industry faces, what the future holds and which companies and business models will win.
When the history of business over the past twenty-five years comes to be written, it will be defined not by the bold competitive moves or missteps of company leaders but instead by the massive disruptive changes that are sweeping away whole industries. There is no industry more disrupted than news. Great news brands are humbled by the onslaught of upstart companies, causes and individuals built around SoLoMo (Social, Local, Mobile). Andrew Rashbass shares his experience of leading businesses that won in the old world towards success in the new, demonstrating that you can’t operate your way out of structural change – you need a much more profound, and strategic response.
Who books a hotel today without checking TripAdvisor? Reputations can be built and destroyed in social media. Media consumption is highly fragmented. In a world where credibility must be earned because it can no longer be bought through advertising, how should organisations market their brands? Andrew Rashbass shares his experience of using content to help some of the world’s greatest brands engage elite, opinion-leader audiences in new ways.
Andrew Rashbass is a keynote speaker and industry expert who speaks on a wide range of topics such as The Future of News, Leading Businesses Through Massive Market Disruption and Is Advertising Broken?. The estimated speaking fee range to book Andrew Rashbass for your event is available upon request. Andrew Rashbass generally travels from LondonUK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Karuna Rawal, Harish Shah, Paul Roehrig, R "Ray" Wang and Igor Beuker. Contact All American Speakers for ratings, reviews, videos and information on scheduling Andrew Rashbass for an upcoming live or virtual event.
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