Mike Hoefflinger

Former Facebook Executive, Author of "Becoming Facebook", Silicon Valley Veteran

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Mike Hoefflinger Biography

As a 25-year Silicon Valley veteran, Mike Hoefflinger has worked alongside industry giants such as Andy Grove, Steve Jobs, and Mark Zuckerberg. He provides a deeply informed perspective on the evolution and future of consumer technology. Hoefflinger's tenure as the Director of Global Business Marketing at Facebook from 2009 to 2015 was marked by significant growth in the company's advertising business and user base. In his book "Becoming Facebook," which won the 2017 Beverly Hills Book Award for Business, he offers detailed insights into the strategies that propelled Facebook’s success.

In his presentations, Hoefflinger covers a wide array of topics relevant to current technological and business trends, including the impact of social media on modern consumer media, innovation in technology, and leadership insights from top tech CEOs. He discusses significant technological shifts, predicting major developments in virtual and augmented reality, autonomous vehicles, and artificial intelligence. His discussions also extend to strategic insights about major tech companies such as Google, Snap, Tencent, and Twitter, illustrating their influence on the evolving landscape of media where all media is expected to become social.

Currently an executive-in-residence at XSeed Capital, Hoefflinger continues to shape the technology narrative through his public speaking and has been featured on multiple media platforms including Bloomberg TV, SiriusXM, Forbes, and LA Times. His engaging presentations not only delve into the history and future possibilities of technology but also provide actionable strategies for business performance, creativity, and leadership, making him a valuable speaker for audiences interested in the intersection of technology and business strategy.

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Speaker profile last updated by AAE Talent Team on 04/02/2024.

Mike Hoefflinger Speaking Topics

  • Think You Know Facebook’s Story…Think Again, and Learn Along the Way

    In the eight years between 2009 and 2016, Facebook went from an also-ran to a world-influencing juggernaut that had grown its users by ten times and revenue by 100 times. Hoefflinger was at Facebook during that time and can dissect what happened, how it happened, and what we can learn from it with an insider’s perspective. Taking lessons from his book Becoming Facebook, Hoefflinger will help you find your "inner Zuck," grow products via your North Star Metric, build big businesses by democratizing something for customers of all sizes, disrupt yourself before someone else does, play the long game, and win the talent wars.

  • The Secrets of Technology’s Clever-Foolish CEOs

    With 25 years of experience in Silicon Valley and having worked for several of them and written the book Becoming Facebook about one of them, Hoefflinger will share three leadership lessons from seven legendary CEOs: Intel’s Andy Grove, Apple’s Steve Jobs, Amazon’s Jeff Bezos, Alphabet’s Larry Page, Netflix’s Reed Hastings, Facebook’s Mark Zuckerberg and Tesla and SpaceX’s Elon Musk. Give missions back their good name, learn the only way to really innovate, and discover how to win at the one thing that matters most.

  • How "Next" Happens

    Having been at Intel during the internet boom and at Facebook during the mobile boom (the subject of his book Becoming Facebook), Hoefflinger has been in the center of how innovation happens for 25 years. In this presentation, Hoefflinger will dissect the keys to inventing the future and talk about what lies ahead in the next ten years. From building the “last screen” (VR and AR) to going from mobile (smartphone) to Mobile (autonomous vehicles) and the AI-AI-Oh! of artificial intelligence, he will provide examples and implications of technologies that will affect everyone and everything.

  • Soon There Won’t Be Social Media (Because All Media Will Be Social)

    After 150 years of evolution in modern consumer media, we have arrived at a moment where the “lenses” of people—and especially our friends—control the way we understand the world. Understanding these lenses, which are run by a few companies that have become wildly influential (Google, Facebook, Snap, Tencent, Twitter), is profoundly important to the way we build products, services and companies. After having spent nearly seven years working at arguably the most important lens—Facebook—and writing his book Becoming Facebook about the experience, Hoefflinger can provide insight into how to effectively be a part of these lenses from (continuing to) know your customer to the secrets of squares and 9:16 and learning to love “Kim Kardashian.”

Mike Hoefflinger Videos

  • Mike Hoefflinger: "Becoming Facebook" | Talks at Google
    Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World. Facebook’s founding is legend: In a Harvard dorm,...

Mike Hoefflinger Books

  • Becoming Facebook
    Becoming Facebook

FAQs on booking Mike Hoefflinger

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  • What topics does Mike Hoefflinger speak about?

    Mike Hoefflinger is a keynote speaker and industry expert whose speaking topics include Business, Business Growth, Corporate Culture, Economy, Finance, Human Resources, Innovation, Leadership, Social Media.
  • Where does Mike Hoefflinger travel from?

    Mike Hoefflinger generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Mike Hoefflinger is a keynote speaker and industry expert who speaks on a wide range of topics such as Think You Know Facebook’s Story…Think Again, and Learn Along the Way, The Secrets of Technology’s Clever-Foolish CEOs, How "Next" Happens and Soon There Won’t Be Social Media (Because All Media Will Be Social). The estimated speaking fee range to book Mike Hoefflinger for your event is $20,000 - $30,000. Mike Hoefflinger generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jamie Anderson, Jim Sullivan, Erica Dhawan, Quentin Hardy and Nitin Nohria. Contact All American Speakers for ratings, reviews, videos and information on scheduling Mike Hoefflinger for an upcoming live or virtual event.

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