James Lawrence

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5 out of 5

The Iron Cowboy, World Record Holder, Author & Motivational Speaker

Travels From Travels From:
Utah, USA
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James Lawrence Biography

After setting multiple world records, Canadian athlete James Lawrence sought to push his mental and physical boundaries even further. His remarkable journey has caught the attention of audiences worldwide.

Popularly known as the Iron Cowboy, Lawrence acquired this moniker from the public after deciding to wear a cowboy hat during the marathon segment of his Ironman races, a simple way for his children to spot him amidst the crowd. Not only has Lawrence held two Guinness World Records, but he also set a new record in 2021 by completing 100 consecutive Ironman-distance triathlons in as many days during the “Conquer 100” event. He continued this feat, finishing one more for a total of 101 in 101 consecutive days, a record that stood until it was topped in 2023 by Welsh athlete Sean Conway. Furthermore, Lawrence holds the current record for the highest number of half-Ironman distance triathlons in one year, having completed 22 in 2011.

His energy, humor, determination, and accomplishments have made him a captivating speaker. He inspires audiences to transcend their own limitations. Lawrence's personal narrative resonates with many, proving that ordinary individuals can achieve extraordinary feats. To date, he has spoken in over twenty countries.

Lawrence's feats of endurance have earned him spots on Sports Illustrated's top 50 fittest freaks list, alongside athletes like Lebron James and Conor McGregor, and Success magazine has dubbed him "The Most Enduring Man In The World." He has indeed redefined the concept of impossibility and shares his journey with audiences around the globe.

Lawrence is also the author of "Iron Cowboy: Redefine Impossible," a memoir released on October 22, 2017. The book gives an in-depth look into his 2015 world record for consecutive Ironman-distance triathlons. He resides in Utah with his wife, Sunny, and their five children.

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Speaker profile last updated by AAE Talent Team on 08/09/2024.

James Lawrence Speaking Topics

  • Redefine Impossible

    What you believe is possible, begins in your mind. I teach people to master their own internal conversations, eliminate excuses, cultivate hope, and ignite an unshakable belief in their own abilities. The result is an extraordinary unlocking of virtually limitless human potential.

    Today’s business leaders face the ongoing challenge of having to perpetually raise the bar, and employees are being called upon to produce more than ever before, faster.

    Ignite Your Team’s Vision, Belief, Commitment, Collaboration, Culture and GRIT

    James Lawrence is a world leading expert on developing mental toughness. He has defied what doctors and physiologists previously believed to be possible. His keynote presentation, REDEFINE IMPOSSIBLE, is an immersive, multi-media big screen experience featuring 85 photographs and video clips chronicling one of the most extraordinary feats of human accomplishment ever recorded, and more importantly, the universal life-changing lessons learned along the way.

    THE CHALLENGE • In today’s hyper-competitive, constantly changing business world, organizations and employees must continually evolve, envision new possibilities, and navigate adversity, both foreseen and unpredicted. Failure to do so can be catastrophic, even terminal.

    THE SOLUTION – Developing the right mindset, reimagining what is truly possible, and embracing an unshakable commitment to always getting back up is the recipe for creating long term success and lasting legacy.

    James teaches individuals and teams to eliminate excuses, redirect their internal conversations, embrace the discomfort of growth, and remove self-imposed limits.

    The result is an audience left empowered by self-belief, unencumbered by doubt, ready to set and pursue audacious goals. It’s an elevated bar. It’s a higher mountain. It’s a completely new impossible.

  • Everyone’s Hard Is Different

    This is the story James shares about his daughter (Lucy) running at 50, 5Ks with him during ‘The 50’ and his mom, who has struggled with her weight throughout her life, who ran 5 consecutive 5Ks with him. I have found repeatedly that if I’m able to personally tell this story to a client, or get them to watch this clip, most often they wind up booking James.

  • Cerebral Palsy / Dayton / Ironman

  • BREAKING BARRIERS - ONE STEP AT A TIME

    Today, we’re faced with mounting pressures, demands from every angle, being told we need to do more – except with less resources. In this talk, James Lawrence brings his combination of energy, humor, determination, and achievements to captivate the audience and create an inspirational and awakening phenomenon for all. James’ story of reaching new limits is one that all of us can relate to–in business, at home, in school. He is an ordinary guy, whose extraordinary personal story will make you laugh, cry, reflect, and leave you inspired to reach higher. James has spoken all over the world, on stages in more than 20 countries.

James Lawrence Videos

  • James Lawrence | Speaker Demo Reel | First Review
  • James Lawrence - Iron Cowboy - The Story of the 50 50 50
  • How to Master Mental Toughness | James Lawrence on Impact Theory
    Guinness World Record-setting triathlete James Lawrence has accomplished feats many once called impossible. His ability to push his body ...

James Lawrence Books

  • Iron Cowboy - Redefine Impossible
    Iron Cowboy - Redefine Impossible

Speaker Lists Featuring James Lawrence

FAQs on booking James Lawrence

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  • What topics does James Lawrence speak about?

    James Lawrence is a keynote speaker and industry expert whose speaking topics include Athlete, Authors, Extreme Sports, Motivational, Overcoming Adversity, Peak Performance, Resilience, Sports.
  • Where does James Lawrence travel from?

    James Lawrence generally travels from Utah, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is James Lawrence’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like James Lawrence for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book James Lawrence for your next private or corporate function.
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James Lawrence is a keynote speaker and industry expert who speaks on a wide range of topics such as Redefine Impossible, Everyone’s Hard Is Different, Cerebral Palsy / Dayton / Ironman and BREAKING BARRIERS - ONE STEP AT A TIME. The estimated speaking fee range to book James Lawrence for your event is $30,000 - $50,000. James Lawrence generally travels from UT, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Eric Boles, Carey Lohrenz, Vernice "FlyGirl" Armour, John "GUCCI" Foley and Molly Bloom. Contact All American Speakers for ratings, reviews, videos and information on scheduling James Lawrence for an upcoming live or virtual event.

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