Debbi Fields

Founder & Spokesperson of Mrs. Fields' Cookies

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Nashville, TN, USA
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Debbi Fields Biography

Debbi Fields epitomizes the American dream. From America's cherished tradition of humble beginnings, she launched what has become one of the nation's most visible, successful dessert empires.

She is one of the few innovators and entrepreneurs to see their name become a product brand symbol of quality that is known and revered worldwide. Few dream achievers (Ford, Edison, Bell among them) live to enjoy such well-deserved acclaim.

Fields earned more than 25 years of entrepreneurial, operational and managerial experience in a company she built (literally) from scratch. Founder, baker, chief cookie lover and former chairman of Mrs. Fields Cookies, a $450 million company she founded in 1977, Fields has since sold her company, which is a market leader among fresh-baked cookie stores.

At the age of 20, Fields was a young housewife with no business experience. Yet, she had a dream, a recipe and a passion for sharing her chocolate chip cookies. She managed to do what most people considered impossible. She convinced a bank to finance a business concept which had never before been proven and which appeared on the surface to have little likelihood of success.

Fields wanted to open a chocolate chip cookie bakeshop and store. On August 16, 1977, Mrs. Fields Chocolate Chippery opened its doors to the public in Palo Alto, California. Twenty-plus years later, Fields' role had expanded from managing one shop to supervising operations, brand name management, public relations and product development of her company's 600+ company-owned and franchise stores in the United States and 10 foreign nations.

Fields' personal values guide her role as a businesswoman. Her philosophy of excellence, stated in her motto of "Good Enough Never Is," is mirrored in a company that has earned a reputation for providing the best in product quality and superior customer service. She attributes her greatest success to her ability to relate to her customers and earn their lifelong loyalty.

With expansion on the horizon in 1989, Mrs. Fields, Inc. was among the first companies to take advantage of dramatic computer technology advancements. Fields led her company into the computer age, streamlining operations and production schedules with a state-of-the-art computer system. Her program is used as a model for business efficiency at Harvard Business School. It remains an example of a successful application of technology in business management.

Fields' business accomplishments and capabilities reach far beyond managing Mrs. Fields, Inc. Today, she sits on the Le Bonheur Foundation and has served as the 2010 "GO RED" chair for the American Heart Association in Memphis. Fields was the recipient of the Golden Gavel Award, Toastmasters' highest honor, which is awarded annually to an individual who demonstrates consistent self-improvement, success, and leadership. Fields was also inducted into The Society of Entrepreneurs. Society of Entrepreneur members are selected by their peers and must be mature entrepreneurs who have exhibited personal business achievement, self-direction, leadership, personal integrity, determination, creativity and the ability to transform a vision into a dynamic business achievement.

Fields is the author of several cookbooks, including "Mrs. Fields' Cookie Book: 100 Recipes from the Kitchen of Mrs. Fields," "Debbi Fields' Great American Desserts," and "I Love Chocolate Cookbook."

Fields resides in Nashville, Tennessee.

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Speaker profile last updated by AAE Talent Team on 05/08/2024.

Debbi Fields Speaking Topics

  • Her First Secret Recipe: Making It Against All Odds

    How did Debbi Fields, a young housewife barely out of her teens, manage to create the first, biggest and most successful cookie store empire in the world? In short, by sticking to her beliefs and following her own heart. She discusses: what it takes to make a dream come true when armed only with an idea; her fast rise to the top predicated on her philosophy that "Good Enough Never Is;" her management style, which she believes promotes company growth; and her personal climb to the ranks of those few who had achieved the American dream to its fullest extent.

Debbi Fields Videos

  • Debbi Fields Baking 101 - Part 1
  • Success Against The Odds - Debbi Fields

Debbi Fields Books

  • Debbi Fields' Great American Desserts: 100 Mouthwatering Easy-to-Prepare Recipes
    Debbi Fields' Great American Desserts: 100 Mouthwatering Easy-to-Prepare Recipes
  • Mrs. Fields Cookie Favorites
    Mrs. Fields Cookie Favorites
  • Mrs. Fields Best Ever Cookie Book!: 200 Delicious Cookie and Dessert Recipes from the Kitchen of Mrs. Fields
    Mrs. Fields Best Ever Cookie Book!: 200 Delicious Cookie and Dessert Recipes from the Kitchen of Mrs. Fields
  • Mrs. Fields Best Cookie Book Ever!: 130 Delicious Cookie and Dessert Recipes from the Kitchen of Mrs. Fields
    Mrs. Fields Best Cookie Book Ever!: 130 Delicious Cookie and Dessert Recipes from the Kitchen of Mrs. Fields
  • Mrs. Fields I Love Chocolate! Cookbook: 100 Easy & Irresistible Recipes
    Mrs. Fields I Love Chocolate! Cookbook: 100 Easy & Irresistible Recipes
  • Mrs. Fields Cookie Book, 100 of Her Favorite Recipes
    Mrs. Fields Cookie Book, 100 of Her Favorite Recipes

FAQs on booking Debbi Fields

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  • What topics does Debbi Fields speak about?

    Debbi Fields is a keynote speaker and industry expert whose speaking topics include Authors, Business, Customer Experience.
  • Where does Debbi Fields travel from?

    Debbi Fields generally travels from Nashville, TN, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Debbi Fields for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Debbi Fields for your next private or corporate function.
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Debbi Fields is a keynote speaker and industry expert who speaks on a wide range of topics such as Her First Secret Recipe: Making It Against All Odds. The estimated speaking fee range to book Debbi Fields for your event is $10,000 - $20,000. Debbi Fields generally travels from Nashville, TN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Gigi Butler. Contact All American Speakers for ratings, reviews, videos and information on scheduling Debbi Fields for an upcoming live or virtual event.

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