Frank Rose

Author of The Art of Immersion, Writer & Speaker, Digital Anthropologist

Travels From Travels From:
New York, NY, USA
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Frank Rose Biography

Frank Rose is a recognized authority on the future of media. In his book, The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, he argues that we are seeing the emergence of a new form of narrative that’s native to the Internet in the same way the novel is native to print. Told through many media at once in a nonlinear fashion, these new narratives encourage us not merely to watch but to participate. Often they engage us in the same way games do. They’re not just entertaining but immersive, taking us deeper than an hour-long TV drama or a two-hour movie or a 30-second spot will permit.

For anyone in advertising, in marketing, in entertainment, or in news, the implications are profound. As disruptive as the Internet has been to media business models, it is only now changing media forms-that is, the way we tell stories. It blurs boundaries that long seemed inviolate-between author and audience, story and game, entertainment and marketing, even fiction and reality. To function effectively in this new environment, executives and creatives alike need to understand the emerging grammar of storytelling that The Art of Immersion explains.

Frank gained his perspective from years as a contributing editor at Wired, where he has written extensively on the impact of technology on advertising and entertainment. Along the way he covered such topics as the making of Avatar, Sony’s enormous gamble on the PlayStation 3, Samsung and the rise of the South Korean techno-state, and the posthumous career of Philip K. Dick in Hollywood. But he also has a depth of experience that comes from covering entertainment and technology for years before that.

Before joining Wired, Frank was a contributing writer at Fortune, focusing on the rise of global media conglomerates like Disney and Vivendi. Earlier he had turned his attention to Hollywood, working as a contributing writer for Premiere and writing The Agency, an unauthorized account of the rise and near-collapse of what was once the most successful talent agency show business. As a contributing editor atEsquire in the ’80s , he documented the tribal rites of subcultures ranging from New Wave in New York to entrepreneurs in Silicon Valley. This led to his 1989 best-seller West of Eden, about the cult of Macintosh and the ouster of Steve Jobs from Apple.

Frank has been a featured speaker at conferences ranging from the Guardian‘s Changing Media Summit in London to Social Media Week in Hong Kong. He has participated in debates about the future of media at South by Southwest, the Cannes Film Festival, Ars Electronica in Austria, and numerous other venues. He has also spoken to students at schools ranging from the NYU Graduate School of Journalism to the USC School of Cinematic Arts, where his book is now required reading. He lives in Manhattan, where he got his start writing about the punk scene at CBGB.

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Speaker profile last updated by AAE Talent Team on 12/27/2023.

Frank Rose Videos

  • TWEEDtv: One-on-one with Frank Rose, author of The Art of Immersion
    After reviewing his book on storytelling in the digital age, The Art of Immersion, OgilvyEntertainment welcomed Frank Rose to The Chocolate Factory...

Frank Rose Books

  • The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
    The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

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  • What topics does Frank Rose speak about?

    Frank Rose is a keynote speaker and industry expert whose speaking topics include Business, Business Leadership, Economy, Finance, Marketing, Science, Social Media, Technology.
  • Where does Frank Rose travel from?

    Frank Rose generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Frank Rose is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Frank Rose for your event is available upon request. Frank Rose generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jack Hidary, Tal Ben-Shahar, James Currier, Ken Segall and Neil Giuliano. Contact All American Speakers for ratings, reviews, videos and information on scheduling Frank Rose for an upcoming live or virtual event.

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