Jonathan R. Copulsky

Professor of Management at Northwestern University; Co-Author of "The Technology Fallacy"

Travels From Travels From:
Evanston, IL, USA
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Jonathan R. Copulsky Biography

Jonathan Copulsky is an innovative marketing leader, growth strategist and thought leader with over 35 years of experience working at the intersection of brand, marketing strategy, content marketing and marketing technology. As a CMO, consultant, board member, and teacher, Copulsky brings the ability to anticipate customer needs, reposition brands, architect fresh “go-market-solutions,” creatively apply new technologies, streamline customer-facing operations, build strong teams and engage diverse stakeholders to deliver measurable and impactful results.

Copulsky is the Program Director for the Executive Education Business Marketing Strategy course at Northwestern's Kellogg School of Management.

Thought leadership has been a constant throughout Copulsky's career, with more than 35 bylined articles and interviews with leading business journals, such as The Wall Street Journal, Fortune and Business Week. Palgrave Macmillan published his critically acclaimed book, "Brand Resilience," a brand risk management primer in 2011. More recently, Copulsky co-authored “The Technology Fallacy: How People Are the Real Key to Digital Transformation,” published in 2019 as part of the Management on the Cutting Edge series from MIT Sloan Management Review and MIT Press. Jonathan is a charter member of the Board of Editors for the Journal of Applied Marketing.

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Speaker profile last updated by AAE Talent Team on 05/08/2024.

Jonathan R. Copulsky Videos

  • Technology Fallacy - Episode Four: Digital Attraction - YouTube
    The fourth of five episodes introducing key concepts from "The Technology Fallacy" with interviews of co-author, Jonathan Copulsky, conducted ...
  • Technology Fallacy - Episode One: Introduction and the Knowing ...
    The first of five episodes explaining key concepts from "The Technology Fallacy" with interviews of co-author, Jonathan Copulsky, conducted by ...
  • Predicting Business Outcomes with Deloitte's Customer ...
    Ed Malthouse, Research Director at Spiegel Research Center, sat down with Jonathan Copulsky, former CMO and Principal at Deloitte, ...

Jonathan R. Copulsky Books

  • The Technology Fallacy: How People Are the Real Key to Digital Transformation (Management on the Cutting Edge)
    The Technology Fallacy: How People Are the Real Key to Digital Transformation (Management on the Cutting Edge)

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  • What topics does Jonathan R. Copulsky speak about?

    Jonathan R. Copulsky is a keynote speaker and industry expert whose speaking topics include Authors, Consulting, Marketing.
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Jonathan R. Copulsky is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Jonathan R. Copulsky for your event is available upon request. Jonathan R. Copulsky generally travels from Evanston, IL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Don Peppers, Allison Graham, Andrew Lee Miller, Jody Turner and Tendayi Viki. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jonathan R. Copulsky for an upcoming live or virtual event.

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