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Lisa Baird

Chief Executive Officer, NextUp; Former Commissioner, National Women’s Soccer League & CMO, U.S. Olympic Committee

Lisa Baird
Travels From Travels From:
Connecticut, USA
Speaking Fee Speaking Fee:
Live Event: $20,000 - $30,000
Virtual Event: Please Contact
More Fee Info
Categories Categories:
Categories Categories:
Broadcasting, DEI, Empowerment, Executive Leadership, Female Leadership, Feminism, Gender Equality, Hispanic Heritage, Influential Women, Marketing, Personal Growth, Sports, Sports Motivation, Women's Empowerment
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Lisa Baird Biography

Lisa Baird is the CEO of NextUp, a nonprofit dedicated to bringing professional women, allies, and corporate partners together to champion gender equity and advance all women in their careers. Prior to her position at NextUp, Baird served as the Commissioner of the National Women’s Soccer League, the premier professional women’s soccer league in the United States. Baird has a long-standing career with over three decades of experience in executive positions at the Top 50 public companies, including Procter & Gamble, General Motors, and IBM. She is also known for her service as a director and advisor to private equity.

Before joining the NWSL, Baird served as Chief Marketing Officer for New York Public Radio until February 2020. Baird led the marketing and audience development, data, membership, sponsorship, and communications teams. As an award-winning marketer, Baird has made significant contributions to building some of the world's most iconic brands and sports properties.

Prior to this position, she was the Chief Marketing Officer of the U.S. Olympic Committee. As the USOC's Chief Marketing Officer, Baird directs the USOC's Sales and Marketing Division and oversees the development of innovative corporate sponsorship and licensing programs that deliver maximum return on investment to the USOC's family of Corporate Partners while leveraging the unique attributes of the U.S. Olympic Team brand.

Concurrently, Baird serves as a board member of Canteloupe (NASDAQ: CTLP), a software and hardware payment services platform for self-service retail. She was formerly a board member at Fox Racing, a biking apparel and accessories company. She has also served on the board of GK Elite Sportswear, a leading sportswear manufacturer and omni-channel retailer.

From 1999-2005, Baird worked at IBM, first as Vice President, Advertising and then as Senior Vice President, Worldwide Marketing Communications. She led IBM's global marketing initiatives, including the development and execution of advertising, sports marketing, direct marketing, digital marketing and media campaigns in 70 countries. Additionally, she was responsible for the IBM e-business campaign which won the 2006 Grand Effie award as well as numerous advertising, direct marketing and web awards.

From 1996-99, Baird held a series of marketing positions at General Motors, including serving as Chief Creative Officer of e-gm. Prior to that, she worked in positions with leading consumer products companies including Bristol Meyers Squibb, Johnson & Johnson and Procter & Gamble.

Baird is a graduate of Penn State University with both a Bachelor of Arts and Masters of Business Administration degree.

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Lisa Baird Videos

  • Lisa Baird Steps Into 'Dream Job' As NWSL Commissioner
    Lisa Baird Steps Into 'Dream Job' As NWSL Commissioner
    Lisa Baird steps into her dream job as she takes on the role of NWSL Commissioner.
  • 2015 Alumni Fellows: Lisa Baird, 1982, 1984g
    2015 Alumni Fellows: Lisa Baird, 1982, 1984g
  • NYU Sports and Society Panel
    NYU Sports and Society Panel
    On January 31, NYU Sports and Society hosted "48 Hours Before Super Bowl XLVIII: The Lasting Impact of Sports' Greatest Events," a panel discussion...
See All Videos »

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FAQs on booking Lisa Baird

  • How do I book Lisa Baird to speak at my event?

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  • What are the speaker fees for Lisa Baird

    Speaking fees for Lisa Baird, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Lisa Baird are for live events and for virtual events. For the most current speaking fee to hire Lisa Baird, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Lisa Baird speak about?

    Lisa Baird is a keynote speaker and industry expert whose speaking topics include Broadcasting, DEI, Empowerment, Executive Leadership, Female Leadership, Feminism, Gender Equality, Hispanic Heritage, Influential Women, Marketing, Personal Growth, Sports, Sports Motivation, Women's Empowerment.

  • Where does Lisa Baird travel from?

    Lisa Baird generally travels from Connecticut, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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    AAE Speakers Bureau has successfully booked keynote speakers like Lisa Baird for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Lisa Baird for your next private or corporate function.

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Lisa Baird is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Lisa Baird for your event is $20,000 - $30,000. Lisa Baird generally travels from CT, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Sylvia Acevedo, Kathy Carter, Claire Williams, Deborah Farone and The Sis Official. Contact All American Speakers for ratings, reviews, videos and information on scheduling Lisa Baird for an upcoming live or virtual event.

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