Adam Morgan

Founder & Partner of eatbigfish; Author & Marketing Expert

Travels From Travels From:
London, UK
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Adam Morgan Biography

Adam Morgan is the highly respected author of ‘Eating The Big Fish: How Challenger Brands can compete against Brand Leaders,’ a seminal work in the world of branding. It not only popularized the term ‘challenger brand,’ but outlined a process for doing more with less whose principles have been widely praised and much imitated around the world.

eatbigfish is a strategic brand consultancy with a single focus: challenger thinking and behaviour. Founded by Morgan after he wrote "Eating the Big Fish" – the book that popularised the term ‘challenger brand’ – the company exists to study challenger behavior and work with businesses who want to become challengers themselves.

Through eatbigfish Morgan has created entirely new ways of thinking about both the development of distinctive brands but also the cultural conditions necessary to support them, reshaping how many large corporations have thought about structuring their businesses for success.

His ideas will challenge your habits and the formulas of the past, provide new ways to think about insight, sources of growth, and sources of meaning for modern businesses and the people who run them.

Morgan is a highly sought after thought leader for business and marketing conferences around the world, inspiring them with his passion for brands, strategy and the challengers of the future.

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Speaker profile last updated by AAE Talent Team on 05/21/2024.

Adam Morgan Videos

  • What is a challenger brand?
    Adam Morgan, founder of eatbigfish and author of Eating the Big Fish explains the concept of a challenger brand and the benefits it can have ...
  • Adam Morgan, eatbigfish - Interview @ DMX Dublin 2017
    What's different about the new generation of "challenger brands"? Adam Morgan is Founder of eatbigfish and author of best-selling book ...
  • IAB Engage 2016: Adam Morgan, eatbigfish
    Adam Morgan, Founder & CEO of eatbigfish - the company behind the " challenger brand" - presents "How do we win in the age of The ...

Adam Morgan Books

  • Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
    Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

FAQs on booking Adam Morgan

  • How do I book Adam Morgan to speak at my event?

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  • What are the speaker fees for Adam Morgan

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  • What topics does Adam Morgan speak about?

    Adam Morgan is a keynote speaker and industry expert whose speaking topics include Authors, Business Growth, Business Leadership, Innovation, Marketing, Success.
  • Where does Adam Morgan travel from?

    Adam Morgan generally travels from London, UK, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Adam Morgan is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Adam Morgan for your event is $30,000 - $50,000. Adam Morgan generally travels from LondonUK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Don Peppers, Richard Montañez, Afdhel Aziz, Bonin Bough and Doug Lipp. Contact All American Speakers for ratings, reviews, videos and information on scheduling Adam Morgan for an upcoming live or virtual event.

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