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Chuck Underwood

Generational Studies Pioneer, Founder of The Generational Imperative, Author

Chuck Underwood
Travels From Travels From:
Ohio, USA
Speaking Fee Speaking Fee:
Live Event: $10,000 - $20,000
Virtual Event: $5,000 - $10,000
More Fee Info
Categories Categories:
Categories Categories:
Business, Business Growth, Communication, Customer Experience, Educational Motivational, Ethics & Integrity, Futurism, Generational Issues, Human Resources, Leadership, Marketing, Sales
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Chuck Underwood Biography

Chuck Underwood is recognized as a pioneer within the field of generational studies, dedicating over three decades to researching and applying generational knowledge and strategies in various settings. He has developed his own original principles that have become integral to this discipline.

He founded and is the principal of The Generational Imperative, Inc., a consulting firm based in the U.S. that specializes in generational strategies for industries ranging from business and government to education and healthcare. Underwood's insights have proven invaluable to organizations aiming to improve their generational approaches within the workplace, leadership, and beyond.

His book, "America’s Generations In The Workplace, Marketplace, And Living Room," is acclaimed as the most comprehensive examination of generational dynamics in business and personal life. Additionally, Underwood created and hosted "America’s Generations With Chuck Underwood," a groundbreaking public-television series that marked the first multi-generational presentation on U.S. national television.

Underwood's keynotes are distinguished by their engaging delivery and use of humor, often incorporating humorous national TV commercials to emphasize generational core values. His presentations have been met with strong positive reactions, highlighting his ability to bridge generational understanding in diverse audiences. He has shared his expertise across the U.S., Canada, and western Europe, and his client list includes prominent corporations such as Hewlett-Packard, Procter & Gamble, and Coca-Cola.

Throughout his career, Underwood has also had unique speaking engagements, such as delivering keynotes on an American military base in Italy and on a naval ship in the Mediterranean Sea. He is committed to tailoring his speeches to meet the specific needs of his clients, ensuring that each presentation delivers a powerful, entertaining, and valuable message.

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Speaker profile last updated by AAE Talent Team on 04/18/2024.

Chuck Underwood Speaking Topics

  • Generations

    • Generational Human Resource Strategies.
    • Generational Leadership, Governance, and Ethics Strategies.
    • Generational Consumer and Market Research
    • Generational Product, Service, and Facilities Development and Strategies.
    • Generational Selling and Customer Service Strategies.
    • Generational Fundraising and Development Strategies.
    • Generational Higher-Education Strategies.
    • Generational Community and Economic Development Strategies.
    • Generational Association, Membership and Volunteerism Strategies.
    • Generational Legislative Relations and Political Strategies.
    • Generational Patient Care and Behavioral Health Care Strategies.
    • Generational Faith-Based Strategies.
    • General Media Strategies: programming; audience-build; ad sales.

Chuck Underwood Videos

  • #78: CHUCK UNDERWOOD gives future predictions based on
    #78: CHUCK UNDERWOOD gives future predictions based on
  • Chuck Underwood: Who Are America's Generations?
    Chuck Underwood: "Who Are America's Generations?"
See All Videos »

Chuck Underwood Books

  • America's Generations in the Workplace, Marketplace, and Living Room
    America's Generations in the Workplace, Marketplace, and Living Room
  • The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace, and Living Room
    The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace, and Living Room

FAQs on booking Chuck Underwood

  • How do I book Chuck Underwood to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Chuck Underwood for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Chuck Underwood, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Chuck Underwood or any other speaker of your choice.

  • What are the speaker fees for Chuck Underwood

    Speaking fees for Chuck Underwood, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Chuck Underwood are for live events and for virtual events. For the most current speaking fee to hire Chuck Underwood, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Chuck Underwood speak about?

    Chuck Underwood is a keynote speaker and industry expert whose speaking topics include Business, Business Growth, Communication, Customer Experience, Educational Motivational, Ethics & Integrity, Futurism, Generational Issues, Human Resources, Leadership, Marketing, Sales.

  • Where does Chuck Underwood travel from?

    Chuck Underwood generally travels from Ohio, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Chuck Underwood’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Chuck Underwood for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Chuck Underwood for your next private or corporate function.

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Chuck Underwood is a keynote speaker and industry expert who speaks on a wide range of topics such as Generations. The estimated speaking fee range to book Chuck Underwood for your event is $10,000 - $20,000. Chuck Underwood generally travels from OH, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Tim Sanders, Kelly McDonald, Doug Lipp, Libby Gill and Dr. Jackie Freiberg. Contact All American Speakers for ratings, reviews, videos and information on scheduling Chuck Underwood for an upcoming live or virtual event.

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