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Dr. Salah S. Hassan

Professor of Strategic Brand Management & Academic Director of Graduate Certificate in Marketing & Brand Management

Dr. Salah S. Hassan
Travels From Travels From:
Washington, DC, USA
Speaking Fee Speaking Fee:
Live Event: $10,000 - $20,000
Virtual Event: $10,000 - $20,000
More Fee Info
Categories Categories:
Categories Categories:
Customer Experience, Education, Environment, Innovation, Marketing, Sustainability
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Dr. Salah S. Hassan Biography

As Chief Brand Growth Strategist and Executive Coach, Dr. Salah S. Hassan helped audiences around the world understand the influence of brands on mobilizing performance and delivering extraordinary results. Dr. Hassan is Professor of Strategic Brand Management at the School of Business, The George Washington University and served as Department Chair for six years. He is the academic director of the graduate certificate program in Marketing & Brand Management. In recognition of his award-winning research and consulting experience, he was invited by the Branding Thought Leaders Conference, by Harvard Business School’s Open Innovations Workshop, by Kellogg School of Management, and by the International EMBA program at Georgetown University's McDonough School of Business to speak on branding & global marketing topics and best practices.

Also, Dr. Hassan is the founding chairman & CEO of Accurand, an innovative management consulting agency that focuses on integrated marketing communications and brand management. It was founded in the Washington, DC metro region to help clients develop authentic brands for today's increasingly competitive global markets.

Dr. Hassan received his Ph.D. from The Ohio State University and was recognized as “Outstanding Marketing Teacher” by the Academy of Marketing Science. With a publication track record that includes several books and over 75 articles, his research and consulting focus is on strategic brand management and global marketing. Also, Dr. Hassan co-authored a regional edition of the widely acclaimed Marketing Management, with Philip Kotler & Kevin Keller, Pearson Education. He was featured in the 5th edition of Designing Brand Identity: an essential guide for the whole branding team, Wiley, 2018.

Dr. Hassan’s clients represent a wide variety of industries where he helped in developing solutions and designing powerful programs to sustain performance and effective leadership. His actionable solutions inspired clients to develop innovative communication strategies and action plans.

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Speaker profile last updated by AAE Talent Team on 04/03/2024.

Dr. Salah S. Hassan Speaking Topics

  • Sustainable Innovation Adoption: From Vision to Action

    The growth of pressures to sustain business in today's global marketplace and respond to disruptive changes has urged organizations to embrace the adoption of innovations in their quest for market dominance. While embracing scalable technology solutions, corporate leaders must be cognizant of how to inspire the innovation adoption culture within the organization. As the urge to innovate increases, so too does the corporate leadership's role to move innovations from vision to action. The championship of innovation requires a mission-driven inclusive change that engages key stakeholders who will reap the benefits of sustainable market growth. This program is designed and delivered by a leading professor of global marketing at The George Washington University, Dr. Salah Hassan, who is directing global business sustainability initiatives. He is a leading expert in topics, including innovation adoption, global marketing strategy, strategic branding, and sustainability management. The core themes of this program include moving innovations from vision to action, sustainability strategy, and ESG actionable tools. The program is designed to provide you with the opportunity to master skills and manage actionable programs.

Dr. Salah S. Hassan Videos

  • Dr. Salah S. Hassan advises the Branding Board on Sustainable Tourism
    Dr. Salah S. Hassan advises the Branding Board on Sustainable Tourism
    Dr. Salah S. Hassan advises the Greenland Branding Board, in partnership with Air Greenland and the Sustainable Tourism Project in Nuuk, Greenland...
  • Keynote Address at the Narrative PR Summit 2019
    Keynote Address at the Narrative PR Summit 2019
    Purposeful Building of World-class Brands "One world, one people, one voice, one message, one purpose; SUSTAINABILITY." - Dr. Salah Hassan,...
  • Narrative Summit 2019 - Dr. Salah Hassan
    Narrative Summit 2019 - Dr. Salah Hassan
    "One world, one people, one voice, one message, one purpose; SUSTAINABILITY." - Dr. Salah Hassan, Professor of Brand Management at George...
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    Speaking fees for Dr. Salah S. Hassan, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Dr. Salah S. Hassan are for live events and for virtual events. For the most current speaking fee to hire Dr. Salah S. Hassan, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Dr. Salah S. Hassan speak about?

    Dr. Salah S. Hassan is a keynote speaker and industry expert whose speaking topics include Customer Experience, Education, Environment, Innovation, Marketing, Sustainability.

  • Where does Dr. Salah S. Hassan travel from?

    Dr. Salah S. Hassan generally travels from Washington, DC, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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Dr. Salah S. Hassan is a keynote speaker and industry expert who speaks on a wide range of topics such as Sustainable Innovation Adoption: From Vision to Action. The estimated speaking fee range to book Dr. Salah S. Hassan for your event is $10,000 - $20,000. Dr. Salah S. Hassan generally travels from Washington, DC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Elijah Ezendu, Jim Carroll, Amira Aly, Bruce Weinstein and Christi Tasker. Contact All American Speakers for ratings, reviews, videos and information on scheduling Dr. Salah S. Hassan for an upcoming live or virtual event.

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