Warren F. Kornblum

America's Most Requested Branding Speaker

Travels From Travels From:
Delray Beach, FL, USA
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Warren F. Kornblum Biography

Warren Kornblum has extensive senior executive leadership experience within the private sector as both an entrepreneur and C-Level executive in a $2B privately held retail/wholesaler, as an executive and Executive Committee member at a Fortune 100 public company and also in a leadership capacity with companies held by private equity ownership.

Canadian-born Kornblum opened his first marketing agency in Toronto, which quickly became one of the fastest-growing brand resources in Canada and, eventually, the United States. He sold the agency in 1996. After the sale, Warren moved to New York as Managing Partner at Bozell Worldwide and head of the company’s global retail endeavor, Bozell Retail. Kornblum also led the agency’s largest account Verizon Wireless. He spent 3 years at Bozell before being recruited to join the senior management team at the then-Fortune 100 retailer Toys "R" Us.

Kornblum was the Global Chief Marketing Officer and a member of the Executive Committee at Toys "R" Us for almost six years. He was responsible for all marketing functions across the company’s six divisions in twenty-seven countries. During his tenure, he reinvigorated one of the great retail icons "Geoffrey the Giraffe", the famous jingle “I don’t want to grow up I’m a Toys 'R' Us Kid,” and was pivotally involved in the development and execution of the retailer's global flagship store in Times Square which until its closing in 2015 was recognized as one of New York City’s most popular tourist destinations for families. Under his leadership Toys “R” Us brand advertising won numerous awards along with gaining significant increases in both brand awareness and consumer affinity. Warren led all brand marketing functions and licensing and managed the company’s robust relationship with the film and television community in Hollywood as well as internationally.

After leaving Toys "R" Us when the company was acquired by private equity, Kornblum founded Shadow Branding Group to work directly with marketers on brand strategy, consumer marketing, and communication, as well as their growth initiatives. Kornblum also served as Chief Strategic Officer at Rooms To Go, one of America's foremost home furnishing retailers, between 2007 and 2016. At Rooms To Go, in addition to his marketing and strategy responsibilities, Warren was very involved in developing and executing ingredient brands, including Cindy Crawford Home, the Sofia Vergara Collection, Eric Church Furniture, the Disney Kids Collection, and the NFL Kids Collection.

In 2016, through Shadow Branding, he became Senior Advisor to the Chief Executive of Serta Simmons Bedding, an Advent-controlled company. In July 2017, Kornblum assumed additional responsibilities as Interim Chief Marketing Officer until SSB hired a full-time CMO at the end of 2018.

Kornblum is known for his business development acumen, people skills, and ability to drive growth. He understands the ever-changing influences on consumers and the need for equal competence in physical, digital, and omni-channel marketing.

With his passion for driving brand growth, Kornblum advocates for the power of brands and the need for them to stay in touch with their consumers by understanding their journey to purchase.

Kornblum’s experience being at the helm of legacy brands battling disruptive challengers as well as leading challenger brands as they strive to disrupt legacy businesses provides him with unique and practical perspectives.

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Speaker profile last updated by AAE Talent Team on 09/28/2024.

Warren F. Kornblum Speaking Topics

  • NOTES FROM THE BRAND STAND

    Your brand is the most important asset you have. Whether you're a global company, a start-up, or an individual, your brand is something that is crucial to success. Developing it, nurturing, and maintaining your brand today are "table stakes" to growing.

    Warren Kornblum had spent his entire career developing brands as a highly successful advertising executive, having been the Global CMO of companies like Toys "R" Us (when it was a profitable Fortune 100 company) to Serta Simmons Bedding. He has also worked with individual brands, from entrepreneurs to professionals to politicians.

    Warren's goal is to leave his audience filled with ideas and especially the motivation to leave his session with the ideas and energy that will immediately benefit them.

  • SHARE OF HEART

    Achieving "share of heart" is the greatest achievement any brand can ever have. Building strong, meaningful emotional connections with your consumers is the ultimate position for any business or individual to achieve.

    Having your consumers consider you is important. Having them do business with you is why we do what we do, as well as how we're usually measured. Having them "like" you and being able to touch their heart and have meaning in their lives leads to ultimate long-term success. Companies and individuals who achieve "Share of Heart" separate from the competition and win.

    Warren Kornblum has spent his career developing "Share of Heart" on behalf of his clients and the companies he's advised. His session is filled with examples of companies who've achieved this lofty goal, some who had it and lost it, as well as a strategic roadmap for how you can navigate toward this loftiest of all shares ... that which captures the heart.

Warren F. Kornblum Videos

  • Warren Kornblum on "Not Too Big To Fail"
    Warren Kornblum examines what happen at Toys "R" Us when he served as Chief Marketing Officer from 1999 to 2006. Video by Ken Kraetzer of CBSI...

FAQs on booking Warren F. Kornblum

  • How do I book Warren F. Kornblum to speak at my event?

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  • What are the speaker fees for Warren F. Kornblum

    Speaking fees for Warren F. Kornblum, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Warren F. Kornblum are for live events and for virtual events. For the most current speaking fee to hire Warren F. Kornblum, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Warren F. Kornblum speak about?

    Warren F. Kornblum is a keynote speaker and industry expert whose speaking topics include Business, Business Leadership, Customer Experience, Inspirational, Marketing, Sales.
  • Where does Warren F. Kornblum travel from?

    Warren F. Kornblum generally travels from Delray Beach, FL, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Warren F. Kornblum’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Warren F. Kornblum for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Warren F. Kornblum for your next private or corporate function.
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Warren F. Kornblum is a keynote speaker and industry expert who speaks on a wide range of topics such as NOTES FROM THE BRAND STAND and SHARE OF HEART. The estimated speaking fee range to book Warren F. Kornblum for your event is $10,000 - $20,000. Warren F. Kornblum generally travels from Delray Beach, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Josh Linkner, Sally Hogshead, David Stillman, Tim Sanders and Dr. Nido Qubein. Contact All American Speakers for ratings, reviews, videos and information on scheduling Warren F. Kornblum for an upcoming live or virtual event.

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