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Jesús Cochegrus

Computer Science Engineer; Business, Storytelling & Videogame Expert

Jesús Cochegrus
Travels From Travels From:
Mexico
Speaking Fee Speaking Fee:
Live Event: $10,000 - $20,000
Virtual Event: $10,000 - $20,000
More Fee Info
Categories Categories:
Categories Categories:
Corporate Culture, Corporate Strategy, Customer Experience, Gaming, Human Resources, Innovation, Marketing, Mathematics, Strategic Leadership, Virtual
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Jesús Cochegrus Biography

Jesús Cochegrús is a Computer Science Engineer with over 20 years of experience leading companies in the video games, animation, and advertising sectors. He has been involved in projects for notable clients such as Coca-Cola, Nike, Nintendo, Siemens, and Audi. Notably, Cochegrús led the first Mexican company to be certified by Nintendo, Xbox, and PlayStation, and under his direction, the company launched the first Latin American game to reach #1 on iTunes, surpassing Angry Birds.

Over the past decade, Cochegrús has delivered more than 400 keynotes in 24 countries across America and Europe at prestigious management and leadership conferences including WOBI, MDRT, TEDx, YPO, and for top international brands such as Disney, BVLGARI, Coca-Cola, GM, HSBC, SAP, and Walmart. His talks provide deep insights into Customer Engagement, Marketing, Employee Experience, Business Models, Technology, and AI, utilizing his extensive background in the video game industry.

At the age of 39, a heart attack profoundly changed Cochegrús's life and perspective, leading him to a new purpose: helping others become GAME-CHANGERS, or the heroes of their own video game. He promotes this concept throughout his keynotes, encouraging individuals to embrace change and progress like they would in a video game—developing new abilities, acquiring new skills, and devising new strategies. He asks his audiences if they are ready to be the heroes of their own universe and to change the game in their personal and professional lives.

Cochegrús uses the video game industry as an analogy to transform complex business concepts into simple, practical, and engaging messages that are applicable to all levels and departments of an organization. He inspires attendees to take control of their game and become the GAME-CHANGERS of their worlds, both personally and professionally.

Known for his unique and engaging style, Cochegrús is often remembered as "the paper planes guy" or "the balloons with light guy" for his memorable interactions during his keynotes. These experiences not only convey messages but also deeply resonate with the audience, combining emotional impact with practical application.

His vast experience and innovative thinking have led Cochegrús to introduce new and disruptive approaches in areas like Customer Engagement, CX, Innovation, and Organizational Culture. He focuses on the intersection of cutting-edge technology, new business models, exponential thinking, and human emotions, addressing the evolving needs of both customers and the business environment. He often points out that what is "new" today in many industries has been a part of the video game industry for years.

Trusted by top global brands, Cochegrús has shared his innovative concepts through talks and workshops for companies like AUTODESK, AXA, BASF, Bose, Boston Scientific, BVLGARI, Canon, Caterpillar, Cisco, Coca-Cola, and many others. He teaches how to keep customers and teams engaged by understanding them, connecting with them, and leveraging technology to strengthen relationships.

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Speaker profile last updated by AAE Talent Team on 05/23/2024.

Jesús Cochegrus Speaking Topics

  • Your Life as a Video Game: Corporate Cultures that Foster Engagement, Productivity, and Innovation

    Are we behaving like heroes? Let's analyze our attitude when we play an engaging video game: we are 100% committed to our mission, we focus on the objectives, we are willing to face the challenges, we work as a team, we do not let ourselves be overcome easily, we perfect our strategies and we try again if we make mistakes; without forgetting that we enjoy it and would love to play it again. This is not a coincidence. Our attitude in video games is the result of applying diverse psychological behavioral design game design strategies.

    Can we bring this design to our company and our people? In this talk, we will apply some game design secrets to our companies, to foster engagement, teamwork, resourcefulness, productivity, and Innovation. Are you ENJOYING your game?

  • The 5 levels of connection with the Homo Smartphonis. (Customer, Employee & Digital Experience)

    We are facing what I call “A New Game Level”: AI, crises, challenges, new business models, new competitors, and ever-changing, hyper-technological customers and employees that demand immediacy, simplicity, flexibility, and individualization. Easy, right? How do we ADAPT to this? Are our customers and people really “engaged by our game”? Are we helping them to face their new level? Are they growing because of us?

    Through Cochegrus’ “Five Levels of Connection” with the customer, we will discover a new way of approaching the “Homo Smartphonis” (our customers and our team). We will go from buyers to customers, from customers to fans, and then to ambassadors, and to partners… We need to understand their needs and wants from a new perspective: INTANGIBLES; connecting with them both on the functional and emotional side. With this, we will find a way to re-purpose our strategies and service, using technology to really ANTICIPATE their needs and to be DISRUPTIVE for these customers that have “seen-it-all”.

    What’s your “Replay-Value”? Do your customers and your people want to “play” with you again? What do you really mean for them?

  • To AI or Not to AI: Are you Future-Ready? (Innovation and Strategy)

    People, companies, industries, and economies are changing due to artificial intelligence. The world will change more in the next 10 years than it has changed in the last 100. Are you prepared for this? Incredible opportunities, but also some threats... Where is AI today? (or yesterday!) What is its potential? What approaches are a great opportunity for me and my company? What aspects could represent a risk to my job, my company, and my industry?

    The problem is not technology, the problem is how we approach it. Tech is abundant. The real question is: Are your company and DNA ready to use this technology? Are our mindset and corporate culture prepared to be on the top-of-the-wave? …or are we going to be “crushed” by it?

    The challenge with AI is about the Mindset and the trends and new paradigms we really need to embrace: Prediction, Automation, Cloud Thinking, Disintermediation, User Engagement, Product-Design, etc.

Jesús Cochegrus Videos

  • The 5 Levels of Connection - UBA TrendsDay Belgium - Cochegrús
    The 5 Levels of Connection - UBA TrendsDay Belgium - Cochegrús
  • Surviving a heart attack - UBA TrendsDay Belgium - Cochegrús
    Surviving a heart attack - UBA TrendsDay Belgium - Cochegrús
  • COCHEGRUS - TeaserMix English-Español
    COCHEGRUS - TeaserMix English-Español
See All Videos »

FAQs on booking Jesús Cochegrus

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  • What topics does Jesús Cochegrus speak about?

    Jesús Cochegrus is a keynote speaker and industry expert whose speaking topics include Corporate Culture, Corporate Strategy, Customer Experience, Gaming, Human Resources, Innovation, Marketing, Mathematics, Strategic Leadership, Virtual.

  • Where does Jesús Cochegrus travel from?

    Jesús Cochegrus generally travels from Mexico, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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    AAE Speakers Bureau has successfully booked keynote speakers like Jesús Cochegrus for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jesús Cochegrus for your next private or corporate function.

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Jesús Cochegrus is a keynote speaker and industry expert who speaks on a wide range of topics such as Your Life as a Video Game: Corporate Cultures that Foster Engagement, Productivity, and Innovation, The 5 levels of connection with the Homo Smartphonis. (Customer, Employee & Digital Experience) and To AI or Not to AI: Are you Future-Ready? (Innovation and Strategy). The estimated speaking fee range to book Jesús Cochegrus for your event is $10,000 - $20,000. Jesús Cochegrus generally travels from Mexico and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Brenda Louise Romero, Ryan Horrigan, Ed Smith, Howard Scott Warshaw and John Romero. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jesús Cochegrus for an upcoming live or virtual event.

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