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Kelly Lockwood Primus

CEO of Leading NOW

Kelly Lockwood Primus
Travels From Travels From:
Boston, MA, USA
Speaking Fee Speaking Fee:
Live Event: $10,000 - $20,000
Virtual Event: $5,000 - $10,000
More Fee Info
Categories Categories:
Categories Categories:
Consulting, Corporate Culture, DEI, Diversity & Inclusion, Empowerment, Female Leadership, Human Resources, Influential Women, Inspirational, Marketing, Personal Growth, Women in Business
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Kelly Lockwood Primus Biography

Kelly Lockwood Primus, Chief Executive Officer, oversees the strategy, research development and client relationship management to help our clients reach their global diversity goals.

Prior to being appointed CEO of Leading NOW, Kelly was CEO & President of its Leading Women brand.

Prior to joining Leading Women, Kelly was a member of the executive team for WFF, a national non-profit women’s leadership organization as Vice President for Marketing & Communications, and was instrumental in returning the organization to prominence in the foodservice industry as the authority for women’s leadership development, driving participation in the organization’s live and virtual events to “sell-out” status.

Before her time in women’s leadership development, Primus was a member of the executive team at Primo Water, a publicly held CPG company, in the role of Vice President, Marketing & Communications. Recruited pre-IPO, Primus was challenged with articulating the brand promise, creating the brand communication strategy and instituting integrated marketing campaigns to drive retailer and consumer brand preference. Within less than a year, the organization went public, had acquired multiple new retail partners including Walmart, and the company’s products were featured in leading trade publications as a product category to watch.

While a resident in North Carolina, Primus was a mentor to students at the Wake Forest University Graduate Women in Business Program, a panelist at their Women in Leadership Conference and a judge at the Wake Forest University Schools of Business Annual Marketing Summit MBA Case Competition.

With experience on both the agency and in-house corporate sides, Primus was charged with developing The Goodwin Group’s global business and marketing strategy to expand the integrated marketing agency’s revenue opportunities within the pharmaceutical and medical association industries when she took on the role of Vice President, Strategy and Business Development. Utilizing research to identify a unique market opportunity, Primus reconstructed the organization’s service offerings resulting in new customer acquisitions and a revenue increase of 100%.

From 2000 to 2006 Primus held marketing & communication roles of increasing responsibility at the $700M privately-held consumer products company, The Holmes Group, Inc. (acquired by Jarden Corporation) culminating in the role of Corporate Vice President and General Manager of the Lighting Division Business Unit.

A graduate of the University of Rhode Island, Primus also participated in Executive Leadership Programs at Boston College and Northwestern University’s Kellogg School of Management.

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Speaker profile last updated by AAE Talent Team on 09/12/2024.

Kelly Lockwood Primus Speaking Topics

  • Gender Dynamics

    For years, Leading Women has tracked research on the ways over 15 mindsets impact talent decisions—we call these gender dynamics. Our global research into 10 of them tells us that those that create the greatest barriers to gender-neutral advancement vary by country and corporate culture. Our unique approach to educating people managers about these dynamics focuses on actions to minimize their adverse impact—helping managers (women & men) take actions to minimize gender barriers in women's advancement. Leading Women’s research-based approach to changing the mindsets of managers will enable more equitable and effective talent decisions.

  • The Female Capital Gap

    How to use data within your organization to identify where your barriers are and how they are preventing women from filling your leadership pipeline.

  • Change Management

    Never before has leadership been so dynamic and challenging. The pace of change, five generations in a global workforce, Artificial Intelligence, and the desire for organizations to impact social change all influence the actions of business leaders. What do you need to know to lead in this new decade of VUCA (Volatility, Uncertainty, Complexity, Ambiguity), and the five competencies needed to lead through Change.

  • The Career Advice You Probably Didn’t Get (aka Leadership and the Missing 33%™)

    What’s missing from conventional wisdom about career success? For women, it’s the most important piece of advice—and we call it The Missing 33%™. Leading Women’s research has identified the 9 critical differentiators for moving women from the middle into senior and executive positions. The research also indicates that traditional career advice neglects key messaging of the career success equation – business, strategic and financial acumen.

FAQs on booking Kelly Lockwood Primus

  • How do I book Kelly Lockwood Primus to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Kelly Lockwood Primus for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Kelly Lockwood Primus, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Kelly Lockwood Primus or any other speaker of your choice.

  • What are the speaker fees for Kelly Lockwood Primus

    Speaking fees for Kelly Lockwood Primus, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Kelly Lockwood Primus are for live events and for virtual events. For the most current speaking fee to hire Kelly Lockwood Primus, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Kelly Lockwood Primus speak about?

    Kelly Lockwood Primus is a keynote speaker and industry expert whose speaking topics include Consulting, Corporate Culture, DEI, Diversity & Inclusion, Empowerment, Female Leadership, Human Resources, Influential Women, Inspirational, Marketing, Personal Growth, Women in Business.

  • Where does Kelly Lockwood Primus travel from?

    Kelly Lockwood Primus generally travels from Boston, MA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Kelly Lockwood Primus’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Kelly Lockwood Primus for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Kelly Lockwood Primus for your next private or corporate function.

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Kelly Lockwood Primus is a keynote speaker and industry expert who speaks on a wide range of topics such as Gender Dynamics, The Female Capital Gap, Change Management and The Career Advice You Probably Didn’t Get (aka Leadership and the Missing 33%™). The estimated speaking fee range to book Kelly Lockwood Primus for your event is $10,000 - $20,000. Kelly Lockwood Primus generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Sheila Cummings, Y-Vonne Hutchinson, Tesa Aragones, Shavone Charles and Jessy Fofana. Contact All American Speakers for ratings, reviews, videos and information on scheduling Kelly Lockwood Primus for an upcoming live or virtual event.

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