Speaker profile last updated by AAE Talent Team on 05/21/2024.
Metrics in marketing matter. But for too long, the adage that “half my ad/marketing investment is working—I just don’t know which half” has rung true. With the onslaught of big data, information abounds. For many, making sense of it—making it knowable—remains elusive.
Starting from the Newtonian definition of momentum, Mike Berland and the Decode_M team have developed an algorithm—rooted in statistical and machine learning methods from Natural Language Processing, entity recognition and trend analysis—that quantifies cultural momentum. They call it the MFactor. The MFactor can measure the cultural momentum of any entity—business, brand, person, movement, trend, news item and more. It solves the challenges marketers have long wrestled with. With momentum insights in hand, teams can make smarter decisions and investments. They can better assess when to go deeper, and when to retreat. Now that’s a data point to leverage.
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Forget lucky charms, this is a force like no other. MOMENTUM. Measurable and predictable, it applies equally to consumer products as celebrities, tech innovation to Fortune 500 executives. It’s deeper and more telling than Q-scores, fads or tipping points.
By diving into and mapping out the five core drivers of momentum, Berland ensures you’ll leave better positioned to leverage the power it brings, including specific ways to generate more for you and your brand.
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Berland will dive into the physics of MOMENTUM—and decode it for the rest of us. We’ll see that while it is predictable, too many are unwilling to the risks needed, and instead opt to protect their “mass”. To have momentum, you have to keep moving and transforming. “What are you going to do next . . . and can I go with you?” This is true of your personal brand—or any product or company you may be leading. By examining the science behind MOMENTUM, and debunking the myths, you’ll capture the energy and know how needed today.
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Discover what’s behind the phenomena of someone or something seemingly coming out of nowhere and dominating the headlines, our conversations, the zeitgeist. We’re not talking about a fad (or a passing fancy), we’re talking momentum. It’s a force that can be measured, even predicted—one that applies to everyone and anything.
Berland will explore the science of momentum, making it relatable in everyday terms. Then will share the how and why of the force and how it impacts work, home and your community. Best of all, you’ll uncover how to leverage the magic for yourself. Because when you have maximum momentum, more people…
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Mike Berland is a keynote speaker and industry expert who speaks on a wide range of topics such as This Can Be Measured—And That Matters, The Propulsion Formula, Why 400 Years of Science Matters Today and The Magic of Momentum. The estimated speaking fee range to book Mike Berland for your event is $10,000 - $20,000. Mike Berland generally travels from Las Vegas, NV, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Matthew Luhn, Igor Beuker, Tim Sanders, Lori Cheek and Bernard Marr. Contact All American Speakers for ratings, reviews, videos and information on scheduling Mike Berland for an upcoming live or virtual event.
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