Mike Berland

Author of "Maximum Momentum: How to Build it and How to Keep It," Founder & CEO of Decode_M

Travels From Travels From:
Las Vegas, NV, USA
Speaking Fee Speaking Fee:
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Mike Berland Biography

Author of Maximum Momentum: How to Build it and How to Keep It, Berland is the Founder and CEO of Decode_M, a research, insights and analytics firm that decodes data into momentum for its clients. Throughout his career, he has represented prominent political figures, major companies and social movements. Prior to founding Decode_M, he was the CEO of the insights and analytics arm of Edelman Public Relations, Edelman Berland, and President of the research and political polling firm Penn, Schoen & Berland.

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Speaker profile last updated by AAE Talent Team on 05/21/2024.

Mike Berland Speaking Topics

  • This Can Be Measured—And That Matters

    Metrics in marketing matter. But for too long, the adage that “half my ad/marketing investment is working—I just don’t know which half” has rung true. With the onslaught of big data, information abounds. For many, making sense of it—making it knowable—remains elusive.

    Starting from the Newtonian definition of momentum, Mike Berland and the Decode_M team have developed an algorithm—rooted in statistical and machine learning methods from Natural Language Processing, entity recognition and trend analysis—that quantifies cultural momentum. They call it the MFactor. The MFactor can measure the cultural momentum of any entity—business, brand, person, movement, trend, news item and more. It solves the challenges marketers have long wrestled with. With momentum insights in hand, teams can make smarter decisions and investments. They can better assess when to go deeper, and when to retreat. Now that’s a data point to leverage.

    Audience / Best for:

    • Data miners
    • Marketers
    • Brand Ambassadors

  • The Propulsion Formula

    Forget lucky charms, this is a force like no other. MOMENTUM. Measurable and predictable, it applies equally to consumer products as celebrities, tech innovation to Fortune 500 executives. It’s deeper and more telling than Q-scores, fads or tipping points.

    By diving into and mapping out the five core drivers of momentum, Berland ensures you’ll leave better positioned to leverage the power it brings, including specific ways to generate more for you and your brand.

    • Polarization: Discussions powered by strong controversy are good often a fuel source
    • Innovation: New and improved, including a sense of "fear of missing out" (FOMO) adds to the fire
    • Stickiness: Being memorable matters
    • Disruption: Challenging and changing current thinking, business or cultural beliefs
    • Social Impact: Connecting to a larger purpose

    Audience / Best for:

    • CMOs and brand ambassadors
    • Technology
    • Consumer products
    • Entertainment
    • Marketing/ad agencies and teams

  • Why 400 Years of Science Matters Today

    Berland will dive into the physics of MOMENTUM—and decode it for the rest of us. We’ll see that while it is predictable, too many are unwilling to the risks needed, and instead opt to protect their “mass”. To have momentum, you have to keep moving and transforming. “What are you going to do next . . . and can I go with you?” This is true of your personal brand—or any product or company you may be leading. By examining the science behind MOMENTUM, and debunking the myths, you’ll capture the energy and know how needed today.

    Audience / Best for:

    • Large audience, mix of professional backgrounds
    • Associations / membership groups

  • The Magic of Momentum

    Discover what’s behind the phenomena of someone or something seemingly coming out of nowhere and dominating the headlines, our conversations, the zeitgeist. We’re not talking about a fad (or a passing fancy), we’re talking momentum. It’s a force that can be measured, even predicted—one that applies to everyone and anything.

    Berland will explore the science of momentum, making it relatable in everyday terms. Then will share the how and why of the force and how it impacts work, home and your community. Best of all, you’ll uncover how to leverage the magic for yourself. Because when you have maximum momentum, more people…

    • Seek you out
    • Give you permission to innovate
    • Want to collaborate with you
    • Want to work for you
    • Are willing to pay more for you
    • Forgive you when you try new things and fail
    • Want your products

    Audience / Best for:

    • Large audience, mix of professional backgrounds
    • Associations / membership groups

Mike Berland Videos

  • 148 Mike Berland, how to get Maximum Momentum
  • How Momentum Affects Society And The Economy With Mike Berland
    Our typical understanding of momentum stems back from a scientific standpoint. In this episode, Dr. Diane Hamilton's guest, Mike Berland, ...

Mike Berland Books

  • Maximum Momentum
    Maximum Momentum

FAQs on booking Mike Berland

  • How do I book Mike Berland to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Mike Berland for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Mike Berland, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Mike Berland or any other speaker of your choice.
  • What are the speaker fees for Mike Berland

    Speaking fees for Mike Berland, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Mike Berland are for live events and for virtual events. For the most current speaking fee to hire Mike Berland, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Mike Berland speak about?

    Mike Berland is a keynote speaker and industry expert whose speaking topics include Authors, Business, Business Growth, Data, Marketing, Motivational.
  • Where does Mike Berland travel from?

    Mike Berland generally travels from Las Vegas, NV, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Mike Berland’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Mike Berland for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Mike Berland for your next private or corporate function.
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Mike Berland is a keynote speaker and industry expert who speaks on a wide range of topics such as This Can Be Measured—And That Matters, The Propulsion Formula, Why 400 Years of Science Matters Today and The Magic of Momentum. The estimated speaking fee range to book Mike Berland for your event is $10,000 - $20,000. Mike Berland generally travels from Las Vegas, NV, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Matthew Luhn, Igor Beuker, Tim Sanders, Lori Cheek and Bernard Marr. Contact All American Speakers for ratings, reviews, videos and information on scheduling Mike Berland for an upcoming live or virtual event.

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