Karl-Johan Persson

CEO and President of H&M

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Karl-Johan Persson Biography

Karl-Johan Persson is the CEO and president of the fashion company Hennes & Mauritz (H&M), which was founded by his grandfather Erling Persson.

Persson attended the European Business School in London from 1996, majoring in Business and Economics, graduating in 2002. In 2001, Persson purchased an events management business, which established itself as the leading events management company in Scandinavia. The business was successfully sold in 2007 to MCI. In 2005, he joined H&M in an operational role, steadily working his way up to head of expansion and head of business development in 2007, before being appointed CEO in 2009 to succeed Rolf Eriksen.

Persson shook up the fashion retail industry when he boldly chose to make a plus-sized model the face of H&M's swimsuit collection. He also picked curvaceous Beyoncé to star in the summer ad campaign. He said that many models the brand has featured in the past were too thin, leading to speculation that other brands should follow his example.

After three years of e-commerce promises, H&M finally debuted its dedicated online store in August 2013. It offers its entire catalog plus additional sizes and styles.

Karl-Johan Persson Videos

  • BSR Conference 2014: Karl Johan Persson, Managing Director and ...

FAQs on booking Karl-Johan Persson

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  • What topics does Karl-Johan Persson speak about?

    Karl-Johan Persson is a keynote speaker and industry expert whose speaking topics include Business, Business Leadership, Executive Leadership, Fitness, Leadership, Lifestyle, Retail.
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Karl-Johan Persson is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Karl-Johan Persson for your event is available upon request. Karl-Johan Persson generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are David Jaffe, Michelle Gass, Brandi Temple, Megan Tamte and Andy Dunn. Contact All American Speakers for ratings, reviews, videos and information on scheduling Karl-Johan Persson for an upcoming live or virtual event.

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