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Sheila P. Coates

Owner of BYOB (Be Your Own Brand!), Personal Branding Powerhouse & Author

Sheila P. Coates
Travels From Travels From:
Los Angeles, CA, USA
Speaking Fee Speaking Fee:
Live Event: $5,000 - $10,000
Virtual Event: Please Contact
More Fee Info
Categories Categories:
Categories Categories:
Authors, Diversity & Inclusion, Empowerment, Female Leadership, Marketing, Personal Growth, Women, Women in Business
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Sheila P. Coates Biography

Be Your Own Brand (BYOB) is the culmination of Sheila Coates’ two decades of experience as a marketing executive specializing in artist development, branding and imaging. Coates understands the importance of creating and maintaining a consistent visual presentation that is authentic and generates a sense of confidence and character in order to, succeed in today’s competitive marketplace. She has the background and expertise to help people to “Be Their Own Brand” by combining the power of words and images to develop memorable first impressions that, “Speak Volumes Without Saying A Word…”

During her tenure in the music industry, Coates worked with some of the most recognizable names in the business. She inspired, cultivated, and provided guidance to many artists who went on to achieve multi-platinum-selling status. Her client list reads like a “Who’s Who” in popular music — Mary J. Blige, Sean “Diddy” Combs, Toni Braxton, Lenny Kravitz, Barry White, Jill Scott, Babyface, Monica, Faith Evans, Angie Stone, Q-Tip, Lalah Hathaway, and many others. She has created images for more than 100 videos, red-carpets events and television programs such as: The GRAMMY® Awards, American Music Awards, MTV Video Music Awards, BET Awards, Good Morning America, The Today Show, Oprah, The Tonight Show and Late Night with David Letterman.

Coates held senior executive positions with Sony/BMG, Arista Records, EMI/Capitol, Virgin Records, MCA Records, Perspective Records and Hidden Beach Recordings, where she managed budgets exceeding $50 million and developed successful cross-promotional initiatives such as the soundtrack for the Academy Award-winning film “Training Day.” Through BYOB, Coates has consulted with executives at Fortune 500 companies, media organizations, and entertainment and lifestyle industries, including Toyota North America, AARP, Coca-Cola, NBC/Universal, Comcast, Fox Films, State Farm Insurance, Nielsen and Neutrogena to name a few. She is a frequent speaker at conferences and organizations such as Dress For Success,The Kanye West Foundation, Women’s Step Up Network, the Coalition for At-Risk YouthFoster program and numerous colleges and high schools.

Her creativity and business acumen is boundless. In honor of National Black History Month, Coates developed the "Discover Your Brand" campaign, which resulted in major national retailer Macy’s partnering with BYOB in 2009. In 2010, Macy's launched “Discover Your Brand,” a 10-city tour of special events and "live" presentations led by Coates, that helped the Macy's customer be their personal best and identify their own unique brand. As a result of the successful and well-attended tour (netting a 22% increase in sales YTD), Macy's will continue their partnership with BYOB and selected Coates to represent Macy's at numerous Macy's sponsored including the Essence Women's Conference and a new Macy's/BYOB platform. Macy's and BYOB share several common goals: to create great shopping experiences, help people be their unique best, leave a lasting impression and be “fashion savvy!"

In 2009, BYOB won the British Airways “Face-to-Face” Entrepreneurship Award, visited The Oprah Winfrey Academy in Johannesburg, South Africa, and attended the British Airways Entrepreneur Training in London, England. In 2010, BYOB won a second British Airways contest from over 1,000 entries.

Coates was a contributor for the nationally syndicated “Steve Harvey Morning Show” and a frequent guest on Rushion McDonald’s weekly radio program “Money Making Conversations”. Her first book, “Mama Used to Say: Be Your Own Brand!” published by Our Little Books is available now and her latest project to help people stay hydrated and safe while we fight COVID!9 is the “BYOB Sip Safe Drinking Mask”.

In 2009, BYOB won the British Airways “Face-to-Face” Entrepreneurship Award, visited The Oprah Winfrey Academy in Johannesburg, South Africa, and attended the British Airways Entrepreneur Training in London, England. In 2010, BYOB won a second British Airways contest from over 1,000 entries. Coates, a Sacramento, California native, loves people, style and traveling. She has traveled extensively abroad with her favorite places being S. Africa, Portugal and Italy. A Goldman Sachs 10K Small Business graduate, Coates is an Entrepreneur who uses her brand to empower and mentor young women to always BYOB (Be Your Own Brand!).

Contact a speaker booking agent to check availability on Sheila P. Coates and other top speakers and celebrities.

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Sheila P. Coates Speaking Topics

  • Customer Service

  • Women

  • Diversity / Diversity Groups

  • Leadership

Sheila P. Coates Videos

  • Sometime you just have to go BYOB and Be Your Own Brand!
    Sometime you just have to go BYOB and Be Your Own Brand!
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FAQs on booking Sheila P. Coates

  • How do I book Sheila P. Coates to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Sheila P. Coates for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Sheila P. Coates, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Sheila P. Coates or any other speaker of your choice.

  • What are the speaker fees for Sheila P. Coates

    Speaking fees for Sheila P. Coates, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Sheila P. Coates are for live events and for virtual events. For the most current speaking fee to hire Sheila P. Coates, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Sheila P. Coates speak about?

    Sheila P. Coates is a keynote speaker and industry expert whose speaking topics include Authors, Diversity & Inclusion, Empowerment, Female Leadership, Marketing, Personal Growth, Women, Women in Business.

  • Where does Sheila P. Coates travel from?

    Sheila P. Coates generally travels from Los Angeles, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Sheila P. Coates’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Sheila P. Coates for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Sheila P. Coates for your next private or corporate function.

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    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Sheila P. Coates is a keynote speaker and industry expert who speaks on a wide range of topics such as Customer Service, Women , Diversity / Diversity Groups and Leadership. The estimated speaking fee range to book Sheila P. Coates for your event is $5,000 - $10,000. Sheila P. Coates generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Angelica Malin, Sharon Gai, Shelli Brunswick, Joan Michelson and Kanika Tolver. Contact All American Speakers for ratings, reviews, videos and information on scheduling Sheila P. Coates for an upcoming live or virtual event.

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