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Elizabeth Ross

President & CEO at Shift Paradigm

Elizabeth Ross
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Chicago, IL, USA
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Categories Categories:
Business, E-Commerce, Executive Leadership, Marketing, Social Media, Technology, Women in Business
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Elizabeth Ross Biography

Liz Ross is the President and CEO of Shift Paradigm and brings more than 26 years of experience leading some of the world’s most progressive and fastest-growing agencies. She is passionate about challenging the norm and inspiring marketers to be early adopters of innovative ideas and technology.

Prior to joining Shift Paradigm, Ross served as CMO of Bright Health Group, a purpose-driven healthcare company, helping bring the company to the public market. In addition to the public offering, Ross led the company through the creation of its Mission, Vision and Values and helped the company define their core purpose as “Making people’s lives brighter through the power of good health.”

An avid marketer and curator of tech-enabled marketing solutions, Ross has worked across a broad selection of agencies and across many clients. From 2015-2020, Ross served as CEO of Periscope, a full-service advertising agency, and is credited with strategic acquisitions that brought expanded depth in data and analytics and expanded services. Ross also served as Global CMO of IPG Mediabrands, the media agency for IPG. She was responsible for crafting the vision and positioning for Mediabrands, clearly articulating the points of difference for clients and prospects. Prior to her role as CMO, Ross spent four years at Mediabrands in several different companies, including the creation of BPN in 2012. Under her leadership, BPN NA doubled its billings with major client wins including Hillshire Brands, Morgan Stanley and Famosa Toys. In 2013, BPN was named “the fastest growing media agency” by RECMA. Prior to this role, Ross served as CEO of Geomentum and CEO of IPG Mediabrands Ventures, North America.

Ross rose to the role of Chief Growth Officer at Publicis Groupe’s Digitas after serving as U.S. President at Tribal DDB, overseeing the Clorox, Visa and Pepsi Cola teams in the U.S. Ross previously spent time at Modem Media in San Francisco, where she led the business development groups in San Francisco and Norwalk, Conn. There, she pioneered interactive brand-consumer relationships for clients such as General Motors, Delta, General Electric, HP, Michelin, Citibank and IBM. Prior to Modem, Ross worked in Business Development and Account Management for J. Walter Thompson in Chicago and New York. She served on various accounts such as Dell, Continental Airlines, 20th Century Fox, Kraft, Mattel and Nabisco.

In addition to her leadership roles pioneering brand-consumer relationships, Ross has a strong philanthropic background, and has served on numerous industry and community boards including Make a Wish, Forbes Agency Council, and American Advertising Federation. She is a member of Chief and an executive in residence with progress partners. Currently, she is the chairman of the board of director’s for Kenya Children’s Fund, an organization dedicated to building and educating Kenya’s impoverished youth.

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Speaker profile last updated by AAE Talent Team on 03/13/2024.

Elizabeth Ross Videos

  • BPN President & Keynote Speaker Liz Ross - YouTube
    BPN President & Keynote Speaker Liz Ross - YouTube
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  • What topics does Elizabeth Ross speak about?

    Elizabeth Ross is a keynote speaker and industry expert whose speaking topics include Business, E-Commerce, Executive Leadership, Marketing, Social Media, Technology, Women in Business.

  • Where does Elizabeth Ross travel from?

    Elizabeth Ross generally travels from Chicago, IL, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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    AAE Speakers Bureau has successfully booked keynote speakers like Elizabeth Ross for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Elizabeth Ross for your next private or corporate function.

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Elizabeth Ross is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Elizabeth Ross for your event is available upon request. Elizabeth Ross generally travels from Chicago, IL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Stephanie Gutnik, Kate Rutter, Jenelle Coy, Diane Prince Johnston and Lori Cheek. Contact All American Speakers for ratings, reviews, videos and information on scheduling Elizabeth Ross for an upcoming live or virtual event.

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