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JP Kuehlwein

Strategy Expert, Global Brand Builder, Author

JP Kuehlwein
Travels From Travels From:
New York, NY, USA
Speaking Fee Speaking Fee:
Live Event: $30,000 - $50,000
Virtual Event: Please Contact
More Fee Info
Categories Categories:
Categories Categories:
Corporate Strategy, Entrepreneurship, Marketing, Social Media, Strategic Leadership
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JP Kuehlwein Biography

JP Kuehlwein is a recognized strategy expert, global brand builder, and accomplished marketing leader with over 25 years of experience in creating or re-positioning brands that succeed in the market. He is also an engaging speaker and author who can look back at a successful track record of translating consumer and branding insights into transformational propositions. Kuehlwein's expertise covers a broad range of products, from mass-market items to high luxury, and his focus includes premium and lifestyle brands.

Kuehlwein is the co-founder and partner at 'Ueber-Brands', a consultancy that helps owners elevate their brands to make them peerless, priceless, and profitable. He previously served as Executive Vice President of Frédéric Fekkai, a global prestige brand and fully owned subsidiary of Procter & Gamble. Additionally, he has held roles such as Managing Director of Global Strategy & Innovation at Procter & Gamble and Brand Director. Kuehlwein also serves as an External Director of Smith & Norbu, a Hong Kong-based luxury optical frame maker.

Kuehlwein has co-authored the best-selling book "Rethinking Prestige Branding – Secrets of the Ueber-Brands", which has become a reference for marketers. The book, co-authored with Wolfgang Schaefer, analyzes the success drivers behind one hundred premium brands across industries, advocating for the importance of storytelling in branding to elevate a brand significantly. Kuehlwein is regularly involved in consulting, public speaking, and teaching across various industries and markets in English, French, and German. He is also a faculty member at Columbia University's Business School and NYU's Stern School of Business. Based out of New York City, he serves on the industry advisory board of the Fashion Institute of Technology (FIT, NY), the CMO Council (San Francisco), and L2 Inc. (NYC). Additionally, he is an advisory board member at the CFMM Master's Program of FIT and a Senior Fellow and Leader of the Marketing Institute at The Conference Board.

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Speaker profile last updated by AAE Talent Team on 03/18/2024.

JP Kuehlwein Speaking Topics

  • Rethinking Prestige Branding: Framework for Driving Successful Brands

    In is bestselling book, Rethinking Prestige Branding, JP Kuehlwein provided a fascinating framework for driving the success of modern premium brands. I his latest book Brand Elevation, he puts these principles into practice, offering a step-by-step guide to developing and executing a premium brand strategy. JP explains the drivers behind becoming peerless and priceless, and how any brand can develop a winning brand strategy. Exploring key challenges such as:

    • How to create a distinct and brand-guiding mission;

    • Getting the balance between exclusivity and inclusion;

    • Brand building in times of crisis

  • Mission, Myth and Truth - Secrets of the Ueber-Brands

  • How To Make Your Brand Priceless

    This keynote talk or in-depth workshop is intended for people who want to lift their brands above considerations of performance or value alone and make them esteemed beyond size, valued beyond price. Participants will learn about key drivers behind the success of some of the best in the premium brand world across industries – we call them ‘Ueber-Brands’.

    Many post-crisis consumers and most Millennial keenly differentiate between products and experiences they want to invest themselves into and necessities they want to buy as efficiently and cheaply as possible. Gone are the days where shopping per-se and accumulating ‘stuff’ provided satisfaction and status.

    Where does your brand stand on the continuum between ‘material’ and ‘meaningful’? Is it where you want it to be? Or might you be stuck in the middle?

    If your desired place is to be esteemed for both your product as well as what it stands for, then join us to look at and discuss what drives the sustained success of some of the best brands in this class – We call them ‘Ueber-Brands’ in our book. Brands that go beyond.

    We might cover:

    • How mission gives meaning and generates a strong buy-in • Why myths are the superior story and create magic • About the power of balancing the longing and belonging • How to un-sell to seduce • About the need for ‘truth’ and ‘living the dream’ as the answer

JP Kuehlwein Videos

  • Mission Myth and Truth - or - How To Make Your Brand Priceless
    Mission Myth and Truth - or - How To Make Your Brand Priceless
  • JP Kuehlwein Show Reel
    JP Kuehlwein Show Reel
See All Videos »

JP Kuehlwein Books

  • Brand Elevation: Lessons in Ueber-Branding
    Brand Elevation: Lessons in Ueber-Branding
  • Rethinking Prestige Branding: Secrets of the Ueber-Brands
    Rethinking Prestige Branding: Secrets of the Ueber-Brands

FAQs on booking JP Kuehlwein

  • How do I book JP Kuehlwein to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like JP Kuehlwein for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for JP Kuehlwein, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for JP Kuehlwein or any other speaker of your choice.

  • What are the speaker fees for JP Kuehlwein

    Speaking fees for JP Kuehlwein, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book JP Kuehlwein are for live events and for virtual events. For the most current speaking fee to hire JP Kuehlwein, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does JP Kuehlwein speak about?

    JP Kuehlwein is a keynote speaker and industry expert whose speaking topics include Corporate Strategy, Entrepreneurship, Marketing, Social Media, Strategic Leadership.

  • Where does JP Kuehlwein travel from?

    JP Kuehlwein generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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    AAE Speakers Bureau has successfully booked keynote speakers like JP Kuehlwein for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book JP Kuehlwein for your next private or corporate function.

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JP Kuehlwein is a keynote speaker and industry expert who speaks on a wide range of topics such as Rethinking Prestige Branding: Framework for Driving Successful Brands, Mission, Myth and Truth - Secrets of the Ueber-Brands and How To Make Your Brand Priceless. The estimated speaking fee range to book JP Kuehlwein for your event is $30,000 - $50,000. JP Kuehlwein generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jay Baer, Ukonwa Ojo, Reesa Lake, Ronn Torossian and Harish Shah. Contact All American Speakers for ratings, reviews, videos and information on scheduling JP Kuehlwein for an upcoming live or virtual event.

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