Gibson Biddle

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5 out of 5

Former VP of Product Management at Netflix & Former Chief Product Officer of Chegg; Guest Lecturer at Stanford University; Authority on Product Strategy, Branding, Entrepreneurship & Leadership

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California, USA
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Gibson Biddle Biography

Gibson Biddle is an advisor, speaker, and guest lecturer at Stanford University and INSEAD. He served as Vice President of Product Management at Netflix from 2005 to 2010, where he played a crucial role in transforming the company from a startup to a dominant industry player, growing the user base from 2 million to 13 million. After Netflix, he became the Chief Product Officer at Chegg, enhancing their services and helping to quadruple their revenue with the introduction of offerings like eTextbook and homework help, staying there until 2015.

In addition to his roles at Netflix and Chegg, Biddle has held senior positions such as Senior Vice President of Product Development at Mattel and The Learning Company, as well as Vice President of Product Development at Sega.com. He was also involved in startups, serving as Vice President of Product Development at Creative Wonders, an Electronic Arts/Disney joint venture, and FamilyWonder, an entertainment destination ultimately sold to SEGA. His early career began as a Producer at Electronic Arts.

As a prolific speaker and educator, Biddle specializes in topics like product strategy, customer obsession, and brand building. His presentations, such as "Customer Obsession: Satisfying the Unsatisfiable via Consumer Science" and "The Guerrilla Guide to Product Innovation," focus on using consumer science to drive decisions and maintain focus on customer delight. He conducts workshops on effective product strategy meetings and the dynamics of fast decision-making in startups. Additionally, Biddle shares insights from his time at Netflix and Chegg using real-life case studies to discuss leadership during pivotal growth phases and the importance of personalization in customer retention. He holds an M.B.A. from Dartmouth College (Tuck) and a B.A. from Amherst College.

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Speaker profile last updated by AAE Talent Team on 04/05/2024.

Gibson Biddle Speaking Topics

  • “Inventing the Future (Is Hard)” webinar.

    This online talk combines consumer science, strategy, and culture to make big bets to invent the future. We’ll focus on colonizing Mars as a metaphor for invention then see how Netflix navigated two decades of change through the “GLEE” strategy model. Then we’ll share strategy frameworks you can apply to your company and products to invent your future. Last, we’ll also do three mini-cases to show why inventing the future is so hard.

  • “Netflix: Wicked Hard Decisions” case study discussion

    Join your peers for a case-based discussion around Netflix's evolution and the inevitable tough decisions the company faced over its twenty-seven-year history. Gibson Biddle, former VP of Product at Netflix, will take us through five "what would you do?" cases. You'll learn how the Netflix team made tough decisions about people, product, and the business. This is “inside baseball,” revealing Netflix’s decision-making process and the importance of strategy, data, intuition, and culture in making great decisions.

    This highly interactive talk presents five, “What would you do?” case studies. It outlines Netflix’s long-term product strategy and illustrates the importance of defining clear tactics and metrics against each strategy. You'll be surprised at the extent to which Netflix learned through mistakes to become the worldwide streaming giant that most people know and love today.

  • “Chegg: Wicked Hard Decisions” webinar

    This online talk focuses on a series of tough decisions Chegg faced as the textbook rental and homework help startup quickly scaled from startup to a public company that today has a market cap of $10B. This talk focuses on ten habits of making tough decisions about people, products, and businesses. It features four “What would you do?” Chegg cases make this a fun, highly engaging online experience.

  • “Hacking Your Product Leader Career” webinar.

    This webinar advocates an experimental approach to your career. Learn how to package and position yourself via a product leader’s technical and leadership skills, form your career hypotheses, and finally, recruit a Personal Board of Directors to solicit ongoing feedback from peers and mentors. We’ll use Slido to see the variety of skills that product leaders all around the world exhibit and bring home the point that there’s no one “right” type of product leader. It’s all about packaging and positioning yourself for that role that’s a perfect fit for you.

  • “Branding For Builders” webinar

    This talk outlines two positioning and branding models and demonstrates the importance of defining your brand to build a world-class product. The talk ends with a modern A/B test simulation, asking the audience to identify which homepage best positions Netflix to engage new members. This highly engaging webinar combines Google Slides and Slido to create a fun, fast-paced, highly interactive experience.

  • “How Netflix Built a World-Class Culture” webinar

    Today, the Netflix Culture Deck has been viewed 20M times, and Sheryl Sandberg, the COO of Facebook, recently described this publication as “the most important document in Silicon Valley history.” Find out how Netflix defined, edited and invented mechanisms to reinforce their culture over twenty years. This webinar includes three “What would you do?” cases that demonstrate the power of culture to enable great decisions by individuals. Gib uses an integration of Google Slides and Slido to create a fun, highly interactive experience.

Gibson Biddle Videos

  • Netflix's 2022 Product Strategy with Gibson Biddle
    Gibson Biddle, former VP of Product at Netflix joins us to share three frameworks to help you define a 10x product strategy. Gibson brings all...
  • Netflix: wicked hard decisions – Gibson Biddle
  • Gibson Biddle - Netflix's Former Head of Product - Returns!

FAQs on booking Gibson Biddle

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  • What topics does Gibson Biddle speak about?

    Gibson Biddle is a keynote speaker and industry expert whose speaking topics include Business, Business Leadership, Entrepreneurship, Innovation, Leadership, Marketing, Technology.
  • Where does Gibson Biddle travel from?

    Gibson Biddle generally travels from California, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Gibson Biddle is a keynote speaker and industry expert who speaks on a wide range of topics such as “Inventing the Future (Is Hard)” webinar., “Netflix: Wicked Hard Decisions” case study discussion, “Chegg: Wicked Hard Decisions” webinar, “Hacking Your Product Leader Career” webinar., “Branding For Builders” webinar and “How Netflix Built a World-Class Culture” webinar. The estimated speaking fee range to book Gibson Biddle for your event is $20,000 - $30,000. Gibson Biddle generally travels from CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Josh Linkner, Joe Gebbia, Dhiraj Mukherjee, Erik Qualman and Afdhel Aziz. Contact All American Speakers for ratings, reviews, videos and information on scheduling Gibson Biddle for an upcoming live or virtual event.

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