Steve Heroux

CEO & Founder of The Sales Collective; Author of "Sales is NOT a Dirty Word"

Travels From Travels From:
Dallas, TX, USA
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Steve Heroux Biography

Steve Heroux's journey in the sales industry began unexpectedly at the age of 18 when he took his first job selling Cutco Knives. Demonstrating an exceptional knack for sales, he became the number one Cutco representative in the United States during his senior year of college. His accomplishments continued at AFLAC, where he rose to the top position in a competitive field of 60,000 agents.

Following his personal sales success, Heroux transitioned into a role as a sales leader, emphasizing the development of what he refers to as Daily Performance Indicators—a concept that has played a significant part in his methodology. Beyond his leadership role, he founded Victory Selling, where as CEO, he has trained thousands of salespeople and led various high-performing teams. His work is noted for a strategic approach that enhances organizational sales processes and introduces innovations such as his "Two Quarters to Greatness" system, which has had a transformative impact on sales organizations.

Today, Heroux is recognized not only for his sales expertise but also as a compelling keynote speaker, particularly in sales motivation, leadership, and business development. His presentations challenge traditional sales paradigms and are well-regarded for their engaging mix of humor and insightful content. He also authored "Sales is NOT a Dirty Word," further cementing his status as a thought leader in the field. With a speaking style that incorporates elements of stand-up comedy and thought-provoking insights, Heroux continues to influence the sales industry by emphasizing integrity, honesty, and humility.

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Speaker profile last updated by AAE Talent Team on 01/20/2024.

Steve Heroux Speaking Topics

  • Driving Change: How to Motivate and Inspire Today’s Salesperson to Drive Real Change in Your Organization

    Let me be the first to tell you this is NOT your traditional, boring, old-school sales presentation filled with regurgitated sales language, pushy tactics, ABC mentality, and antiquated techniques. It’s 2023, not 2003, it’s time we learn how to teach salespeople how to sell effectively to today’s consumers, with honesty, integrity, and humility.

    Success in sales today is not about using magic scripts, manipulative techniques, or old-school tactics. Incentivizing salespeople with quotas, commissions, and thermometers on the wall doesn’t work! Today’s salespeople want to be treated like they matter and not treated like they’re a means to increasing your EBIDTA.

  • Inside Sales DNA: The Hidden Factors Preventing Sales Success

    The world of business has changed. Today’s buyer has more information at their fingertips than ever before. Yesterday’s sales tactics and best practices are now defunct, and the “Always Be Closing” crap will cause more people to walk than buy. With what’s happening in our global marketplace, selling conscientiously is critical for companies who want to thrive in 2023 and beyond.

    Organizations today face a myriad of challenges when it comes to generating more sales. Some have the wrong people selling their products/services (wrong people, wrong seats, wrong bus), some have ineffective sales managers leading their salespeople, and others have an antiquated sales process or training system if they have one at all.

    If you don’t take the time to understand and learn about your team’s Sales DNA, which is based on their internal thoughts, beliefs, drive, motivation, and competencies, what exactly are you relying on to ensure you help them perform at their highest level and reach their full potential?

  • How to Quickly Build Trust in a Virtual World

    Do you struggle building trust in this virtual world we live in? Most salespeople and business professionals would agree that it's much harder to make a genuine connection over Zoom or Teams, than it is in person.

    Look, I get it. We'd all like to be face-to-face or belly-to-belly, but that's out of our control. And when we worry about what we don't have, instead of focusing on what we do have, we create a new set of problems.

    In this very engaging and timely workshop, I'll teach you five specific ways to build better connections, have higher engagement with your prospects, and leave your audience feeling like they just met you in-person.

    The self-limiting beliefs as to why building trust is much harder virtually, are just those; self-limiting beliefs. There are simple methods and effective strategies to gain trust quicker, and I'm more than excited to share those with you.

  • Do as I DO, Not as I Say: The Key to Sales Leadership in Today’s Marketplace

    With the ever-changing marketplace we're living in today, it's essential that we learn how to lead properly, conscientiously, and effectively. Times have changed. We can't lead the same way we did ten years ago, ten months ago, or even ten weeks ago.

    In this engaging and informative workshop, you'll learn how to better lead by example, you'll discover specific strategies to have a greater impact on your team, and you'll acquire mindset tools you can use right away in your organization to put you in a position of influence.

    Imagine having your finger on the pulse of your team and knowing exactly what they truly need to thrive. Imagine knowing what motivates them specifically, as individuals, and being able to implement an almost fool-proof system of accountability and responsibility. Not only will you leave this workshop with an entirely new perspective on leadership in the world we're living in today, but you’ll also learn real, tangible strategies you can implement immediately to maximize the performance of your team.

Steve Heroux Videos

  • Steve Heroux 2/28/23
  • Willie Rosoff Testimonial
    Willie Rosoff Testimonial
  • Have You Taken The Sales DNA Test?
    Whether you’re a salesperson or a sales leader reading this right now, you’d probably agree we all want to be more successful in our roles as...

Steve Heroux Books

  • Sales Is Not A Dirty Word: The Definitive Guide for Success in Sales
    Sales Is Not A Dirty Word: The Definitive Guide for Success in Sales

FAQs on booking Steve Heroux

  • How do I book Steve Heroux to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Steve Heroux for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Steve Heroux, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Steve Heroux or any other speaker of your choice.
  • What are the speaker fees for Steve Heroux

    Speaking fees for Steve Heroux, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Steve Heroux are for live events and for virtual events. For the most current speaking fee to hire Steve Heroux, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Steve Heroux speak about?

    Steve Heroux is a keynote speaker and industry expert whose speaking topics include Authors, Business Leadership, Customer Experience, Executive Leadership, Leadership, Peak Performance, Sales.
  • Where does Steve Heroux travel from?

    Steve Heroux generally travels from Dallas, TX, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Steve Heroux’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Steve Heroux for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Steve Heroux for your next private or corporate function.
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Steve Heroux is a keynote speaker and industry expert who speaks on a wide range of topics such as Driving Change: How to Motivate and Inspire Today’s Salesperson to Drive Real Change in Your Organization, Inside Sales DNA: The Hidden Factors Preventing Sales Success, How to Quickly Build Trust in a Virtual World and Do as I DO, Not as I Say: The Key to Sales Leadership in Today’s Marketplace. The estimated speaking fee range to book Steve Heroux for your event is $10,000 - $20,000. Steve Heroux generally travels from Dallas, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Rolfe Carawan, Jason Young, Nicole Yeary, Matt Oechsli and JM Ryerson. Contact All American Speakers for ratings, reviews, videos and information on scheduling Steve Heroux for an upcoming live or virtual event.

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