Speaker profile last updated by AAE Talent Team on 01/15/2024.
Want to make an EPIC fundraising ask? Start with an EPIC story for your prospective donor hero. This presentation looks at the science and the story principles behind powerful major gift requests. We’ll look at fun examples from the hero’s journey archetypal “guiding sage” characters like Obi-Wan Kenobi, Morpheus, and Gandalf the Grey. But beyond the fun stories, this presentation dives into the phrases and strategies that work in the real world to make a compelling fundraising ask.
Wealth is not held in cash; it’s held in other assets like stocks, bonds, real estate, and IRAs. Research shows that shifting donors to giving from their wealth (assets), rather than just from their cash (disposable income) can lead to transformational donations. But how can we actually make this happen? Talking about someone else’s wealth can be scary! In this presentation, Professor James walks through the step-by-step process that makes these conversations simple, easy, and stress free. You don’t need to be a gift planning expert to inspire major gifts of assets. You just need to attend this presentation!
In this presentation, Professor James reviews experimental results from research showing what works – and what doesn’t – in fundraising communications. These results reveal the core principles behind effective fundraising messaging. We’ll look at what the research found, what it means, and how to change your communications to make them more effective.
The idea of legacy gift fundraising makes sense. But it feels a little uncomfortable, right? So how do we actually DO this? What, specifically, do we say? In this session Professor James reviews, step-by-step, the most effective ways to ask for an estate gift for your nonprofit. Connecting experimental research and academic theory with dozens of simple, practical examples, this presentation gives you both the “Why” and the “How” of the words and phrases you will want to use.
Connecting with the donor’s life story in the right way can be a powerful trigger for major and planned gifts. But how do we do that? Professor James shows how understanding the ancient origins and the latest research findings leads to simple, effective, practical techniques that anyone can use to more effectively encourage major gifts and gifts in wills.
Russell James is a keynote speaker and industry expert who speaks on a wide range of topics such as How to make an EPIC fundraising ask: The story principles of successful major gift requests, How to talk to people about wealth in ways that inspire major gifts of assets: The science and the sentences, Using behavioral science in fundraising communications: What experimental research tells us about the right words and phrases, How to ask for an estate gift without fear or anxiety: The science and the sentences and Using storytelling in major and planned gifts fundraising: New findings, ancient origins, and practical tips. The estimated speaking fee range to book Russell James for your event is available upon request. Russell James generally travels from Lubbock, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Nicholas Burns, Judith Browne Dianis, Richard Buery, Deborah Tuerkheimer and Jamal Greene. Contact All American Speakers for ratings, reviews, videos and information on scheduling Russell James for an upcoming live or virtual event.
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