Russell James

Professor & CH Foundation Chair in Personal Financial Planning and Director of Graduate Studies in Charitable Planning at Texas Tech University

Travels From Travels From:
Lubbock, TX, USA
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Russell James Biography

Russell James, J.D., Ph.D., CFP® is a professor in the Department of Personal Financial Planning at Texas Tech University. He directs the on-campus and online graduate program in Charitable Financial Planning. Additionally, he teaches Charitable Gift Planning at the Texas Tech University School of Law.

He graduated, cum laude, from the University of Missouri School of Law where he was a member of the Missouri Law Review. While in law school he received the United Missouri Bank Award for Most Outstanding Work in Gift and Estate Taxation and Planning. He also holds a Ph.D. in consumer economics from the University of Missouri, where his dissertation was on charitable giving.

Prior to his career as an academic researcher, Dr. James worked as the Director of Planned Giving for Central Christian College in Moberly, Missouri for 6 years and later served as president of the college for more than 5 years, where he had direct and supervisory responsibility for all fundraising. During his presidency the college successfully completed two major capital campaigns, built several new debt-free buildings, and more than tripled enrollment.

Dr. James has over 150 publications in academic journals, conference proceedings, and books. He has been quoted on charitable and financial issues in a variety of news sources including The New York Times, The Wall Street Journal, CNN, MSNBC, CNBC, ABC News, U.S. News & World Report, USA Today, the Associated Press, Bloomberg News and the Chronicle of Philanthropy and his financial neuroimaging research was profiled in The Wall Street Journal’s Smart Money Magazine.

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Speaker profile last updated by AAE Talent Team on 01/15/2024.

Russell James Speaking Topics

  • How to make an EPIC fundraising ask: The story principles of successful major gift requests

    Want to make an EPIC fundraising ask? Start with an EPIC story for your prospective donor hero. This presentation looks at the science and the story principles behind powerful major gift requests. We’ll look at fun examples from the hero’s journey archetypal “guiding sage” characters like Obi-Wan Kenobi, Morpheus, and Gandalf the Grey. But beyond the fun stories, this presentation dives into the phrases and strategies that work in the real world to make a compelling fundraising ask.

  • How to talk to people about wealth in ways that inspire major gifts of assets: The science and the sentences

    Wealth is not held in cash; it’s held in other assets like stocks, bonds, real estate, and IRAs. Research shows that shifting donors to giving from their wealth (assets), rather than just from their cash (disposable income) can lead to transformational donations. But how can we actually make this happen? Talking about someone else’s wealth can be scary! In this presentation, Professor James walks through the step-by-step process that makes these conversations simple, easy, and stress free. You don’t need to be a gift planning expert to inspire major gifts of assets. You just need to attend this presentation!

  • Using behavioral science in fundraising communications: What experimental research tells us about the right words and phrases

    In this presentation, Professor James reviews experimental results from research showing what works – and what doesn’t – in fundraising communications. These results reveal the core principles behind effective fundraising messaging. We’ll look at what the research found, what it means, and how to change your communications to make them more effective.

  • How to ask for an estate gift without fear or anxiety: The science and the sentences

    The idea of legacy gift fundraising makes sense. But it feels a little uncomfortable, right? So how do we actually DO this? What, specifically, do we say? In this session Professor James reviews, step-by-step, the most effective ways to ask for an estate gift for your nonprofit. Connecting experimental research and academic theory with dozens of simple, practical examples, this presentation gives you both the “Why” and the “How” of the words and phrases you will want to use.

  • Using storytelling in major and planned gifts fundraising: New findings, ancient origins, and practical tips

    Connecting with the donor’s life story in the right way can be a powerful trigger for major and planned gifts. But how do we do that? Professor James shows how understanding the ancient origins and the latest research findings leads to simple, effective, practical techniques that anyone can use to more effectively encourage major gifts and gifts in wills.

FAQs on booking Russell James

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  • What topics does Russell James speak about?

    Russell James is a keynote speaker and industry expert whose speaking topics include Educational Motivational, Finance, Government, Law, Non-Profit, Professors, Social Activism.
  • Where does Russell James travel from?

    Russell James generally travels from Lubbock, TX, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Russell James is a keynote speaker and industry expert who speaks on a wide range of topics such as How to make an EPIC fundraising ask: The story principles of successful major gift requests, How to talk to people about wealth in ways that inspire major gifts of assets: The science and the sentences, Using behavioral science in fundraising communications: What experimental research tells us about the right words and phrases, How to ask for an estate gift without fear or anxiety: The science and the sentences and Using storytelling in major and planned gifts fundraising: New findings, ancient origins, and practical tips. The estimated speaking fee range to book Russell James for your event is available upon request. Russell James generally travels from Lubbock, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Nicholas Burns, Judith Browne Dianis, Richard Buery, Deborah Tuerkheimer and Jamal Greene. Contact All American Speakers for ratings, reviews, videos and information on scheduling Russell James for an upcoming live or virtual event.

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