Sharon Drew Morgen

New York Times Bestselling Author, Selling With Integrity

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Texas, USA
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Sharon Drew Morgen Biography

Sharon Drew Morgen is the visionary and thought leader behind Buying Facilitation® the new sales paradigm that focuses on helping buyers manage their buying decision. She is the author of the NYTimes Business Bestseller Selling with Integrity as well as 5 other books and hundreds of articles that explain different aspects of the decision facilitation model that teaches buyers how to buy.

Morgen dramatically shifts the buying decision tools from solution-focused to decision-support. Sales very competently manages the solution placement end of the decision, yet buyers have been left on their own while sellers are left waiting for a response, and hoping they can close. But no longer: Morgen actually gives sellers the tools to lead buyers through all of their internal, idiosyncratic decisions.

Morgen teaches Buying Facilitation® to global corporations, and she licenses the material with training companies seeking to add new skills to what they are already offering their clients. She has a new book coming out October 15, 2009 called Dirty Little Secrets: why buyers can’t buy and sellers can’t sell and what you can do about it which defines what is happening within buyer’s cultures (systems) and explains how they make the decisions they make.

Morgen has focused on the servant-leader/decision facilitation aspect of sales since her first book came out in 1992, called Sales On The Line.

In all of her books, she unmasks the behind-the-scenes decisions that need to go on before buyers choose a solution, and gives sellers the tools to aid them.

In addition, Morgen changes the success rate of sales from the accepted 10% to 40%: the time it takes buyers to come up with their own answers is the length of the sales cycle, and her books – especially Dirty Little Secrets – teaches sellers how to guide the buyers through to all of their decisions, thereby shifting the sales cycle from a failed model that only manages half of the buying cycle, to a very competent Professional skill set.

Morgen lives in Austin TX, where she dances and works with children’s fund raising projects in her spare time.

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Speaker profile last updated by AAE Talent Team on 01/27/2024.

Sharon Drew Morgen Books

  • Dirty Little Secrets: Why buyers can't buy and sellers can't sell and what you can do about it
    Dirty Little Secrets: Why buyers can't buy and sellers can't sell and what you can do about it
  • Buying Facilitation: The New Way to Sell That Influences and Expands Decisions
    Buying Facilitation: The New Way to Sell That Influences and Expands Decisions

FAQs on booking Sharon Drew Morgen

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  • What topics does Sharon Drew Morgen speak about?

    Sharon Drew Morgen is a keynote speaker and industry expert whose speaking topics include Business, Marketing, Sales.
  • Where does Sharon Drew Morgen travel from?

    Sharon Drew Morgen generally travels from Texas, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Sharon Drew Morgen is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Sharon Drew Morgen for your event is $10,000 - $20,000. Sharon Drew Morgen generally travels from TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are John Sparks, Leslie Sbrocco, Kristin van Ogtrop, Tory Burch and Martha Stewart. Contact All American Speakers for ratings, reviews, videos and information on scheduling Sharon Drew Morgen for an upcoming live or virtual event.

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